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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Baliyan, Meenu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of the Community Development in Asia

 1 
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on Consumer purchase intention, use Coca-Cola as a case study. An online survey was utilized to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. We investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practices and awareness of eco-friendly influence will affect the purchase intention of consumers on Coca- Cola. This research provides fresh insights on consumers' perception of Eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have the intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on consumer purchase intention, use Coca-Cola as a case study. An online survey was employed to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. This research investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practice and awareness of eco- friendly influence will affect the purchase intention of consumers on Coca-Cola. This research provides fresh insights on consumers’ perception of eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Post-COVID Consumer Behavior Shifts in the Online Food Delivery Service Sector in Malaysia Keong, Teow Boon; Foo, Yee Jing; Baliyan, Meenu; Fong, Yip Chi; Ying, Yeap Yong; Ning, Yap Si; V, Vaishnavi; Tai, Ye Zuo; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4344

Abstract

The COVID-19 pandemic has accelerated the adoption of digital services, particularly online food delivery platforms, leading to notable changes in consumer behavior. This study aims to examine post-COVID shifts in consumer behavior in the food delivery sector by focusing on GrabFood users in Malaysia and to identify the key factors driving these changes. A quantitative approach was used, collecting survey data from 150 users and applying multiple regression analysis to examine the effects of health and safety concerns, convenience, price sensitivity and promotion, ease of use, and service quality on post-pandemic consumer behavior. The results indicate a significant increase in both usage frequency and spending on GrabFood after the pandemic. Price sensitivity and promotion exert the strongest influence on consumer behavior (? = 0.424, p 0.001), followed by health and safety concerns (? = 0.418, p 0.001) and perceived convenience (? = 0.217, p 0.01). In contrast, perceived ease of use and enhanced service quality show weaker yet significant effects. The findings suggest that consumer behavior changes initiated during the pandemic have become enduring patterns. Practically, the study provides insights for platform operators to prioritize competitive pricing, promotional strategies, and safety assurance to sustain user engagement and loyalty.
Co-Authors Abdul Rahim, Noor Fareen Aggarwal, Juhi Arman, Mohamad Azman, Salma Binti Bansal, Mani Binti Abu Habsah, Intan Lyana Binti Azaini Imran, Nur Fatin Nabilah Binti Mohd Faris, Nur Hazwani Husna Binti Mohd Puad, Nur Irdina Safi Binti Noor Effendee, Nur Firyal Binti Nordin, Siti Nazatul Huda Binti Pa’at, Nur Najwa Binti Salleh, Nur Serina Binti Saroji, Nur Nadhira Binti Suhaimi, Nur Syafiqah Chaudhary, Vikrant Fa, Xin Yi Fong, Yip Chi Foo, Yee Jing Gadi, Paul Dung Gupta, Shashi Ibrahim, Haslindar Jian, Oh Zi Ke, He Kee, Daisy Mui Hung Keong, Teow Boon Kumar, Kuldeep Lim, Hui Ling Ling, Lim Hui Mayur, Kumar Mohamad Nadzri, Siti Nurhafiza Binti Mohamad Yusoff, Salsabila Binti Mohd Fauzi, Farah Irdina Binti Ng, Wei Chien Ning, Yap Si Nitin, Nitin Qudsi, Hanif Rastogi, Shourya Rishi, Samiksha Sangal, Shivansh Shamsuddin, Fatin Natasya Binti Shan, Gan Li Sin, Liem Gai Siva-Muniandy, Serena Taherin A/P Srivastav, Kundan Pratap Tai, Ye Zuo Tan, Hooi Jin Tan, Jasmine Tan, Xin Way Tayal, Nupur V, Vaishnavi Verma, Vanshika Ying, Yeap Yong Yinjin, Janice Loh Zahra, Munazza Zetian, He