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Pengaruh Periklanan dan Kualitas Makanan terhadap Kepuasan Konsumen Restoran All You Can Eat Pradipta Mahadika; Zurlina Lubis
International Journal of Digital Entrepreneurship and Business Vol 3 No 1 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i1.77

‘All You Can Eat’ are restaurants with a self-service model where customers enjoy a mix of food varieties. This research aimed to determine the effect of advertising and food quality on consumer satisfaction in ‘All You Can Eat’ restaurants. A quantitative analysis was conducted from April to July 2021 at Pochajjang restaurant and Oppa Galbi Restaurant, Jakarta. The purpose of this study was to determine the magnitude of the influence of advertising and food quality on consumer satisfaction at the All You Can Eat restaurant. Furthermore, a sample of 127 respondents was obtained using the Isaac and Michael formula. The primary data obtained was processed using SPSS 26 software. The results showed that advertisement contributes 24.8% towards consumer satisfaction, whereas food quality showed 48.2% contributions towards consumer satisfaction. The results indicated that advertising and food quality positively and significantly affected customer satisfaction by 41.8%. Further research should examine other variables apart from advertising and food quality towards consumer satisfaction latent variable.

NIAT BELI ULANG GENERASI Z DAN MILLENIAL DALAM MENGGUNAKAN E-COMMERCE: ditinjau dari E-wom, Kepercayaan dan Resiko Wiwik; Evi Susanti; Zurlina Lubis
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2317

Transactions using e-commerce are a form of changing the buying and selling culture, especially after the Covid 19 Pandemic. This transaction can facilitate and benefit both parties. This study focuses on consumer repurchase intentions from electronic word of mouth (e-Wom, trust, and risk. The research was conducted from February to July 2021 with e-commerce as the research object. A conditional sample was used to ensure that the data obtained was valid and could be accounted for, namely the age group of generation Z and millennials who use e-commerce and are domiciled in DKI Jakarta Province, with a total sample of 120. The results show that generation Z and millennial consumers' repurchase intention is influenced by e-Wom and trust. It is also a consideration for consumers to make repeat transactions. The results of this study also prove that generation Z and millennial consumers prefer to use E-commerce in making purchases. It shows that to attract the attention of this generation, companies can build repeat purchases on e-commerce by maintaining positive e-Wom to create the same trust very high, and the risk of buying online is shallow.

Perilaku Pembelian Produk Makanan Halal pada Mahasiswa Muslim di Indonesia (Ditinjau dari Religiusitas, Pengetahuan Label Halal dan Sikap) Evi Susanti; Apriyana Apriyana; Zurlina Lubis
Perbanas Journal of Islamic Economics and Business Vol 3 No 1 (2023): Perbanas Journal of Islamic Economics and Business
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v3i1.60

Tujuan dari penelitian ini adalah untuk mengetahui Religiusitas, Pengetahuan Label Halal dan Sikap terhadap Perilaku Pembelian Produk Makanan Halal pada Mahasiswa Muslim di Indonesia, khususnya generasi Z dan Milenial. Penelitian ini dilakukan di Indonesia, mulai bulan Februari-September 2021. Jumlah sampel dalam penelitian ini sebanyak 165 responden yang tersebar di lima kota besar di Indonesia, dengan menggunakan teknik purposive sampling, diantaranya adalah usia responden pada kelompok generasi millenial dan generasi Z. , beragama Islam dan telah membeli makanan halal. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier menggunakan SPSS 26.. Hasil penelitian menunjukkan bahwa perilaku pembelian produk halal generasi millenial dan generasi Z dipengaruhi oleh religiusitas, pengetahuan label halal, dan sikap, dimana koefisien determinasi menunjukkan bahwa perilaku pembelian produk halal dipengaruhi oleh 15,5% pengetahuan tentang label halal, 19,1% religiusitas dan 38,5% dipengaruhi oleh sikap. Orisinalitas penelitian ini menghubungkan variabel religiusitas dengan perilak Tujuan dari penelitian ini adalah untuk mengetahui Religiusitas, Pengetahuan Label Halal dan Sikap terhadap Perilaku Pembelian Produk Makanan Halal pada Mahasiswa Muslim di Indonesia, khususnya generasi Z dan Milenial. Penelitian ini dilakukan di Indonesia, mulai bulan Februari-September 2021. Jumlah sampel dalam penelitian ini sebanyak 165 responden yang tersebar di lima kota besar di Indonesia, dengan menggunakan teknik purposive sampling, diantaranya adalah usia responden pada kelompok generasi millenial dan generasi Z. , beragama Islam dan telah membeli makanan halal. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier menggunakan SPSS 26.. Hasil penelitian menunjukkan bahwa perilaku pembelian produk halal generasi millenial dan generasi Z dipengaruhi oleh religiusitas, pengetahuan label halal, dan sikap, dimana koefisien determinasi menunjukkan bahwa perilaku pembelian produk halal dipengaruhi oleh 15,5% pengetahuan tentang label halal, 19,1% religiusitas dan 38,5% dipengaruhi oleh sikap. Orisinalitas penelitian ini menghubungkan variabel religiusitas dengan perilaku pembelian melalui sikap. Bagi peneliti selanjutnya, variabel dukungan sosial dapat dipertimbangkan dalam mempengaruhi perilaku pembelian melalui sikap. Bagi peneliti selanjutnya, variabel dukungan sosial dapat dipertimbangkan dalam mempengaruhi perilaku pembelian

Stock Price, Return, and Abnormal Return Differences Before and After Stock Split In High and Low Profile Companies Listed On The Indonesian Stock Exchange Abdul Manap; Riah Ukur Br Ginting; Zurlina Lubis; Nurhaifa Idris; Mustangin Mustangin
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

The purpose of this study is to see if there are differences in stock prices, stock returns, and abnormal returns before and after a stock split in high-profile and low-profile companies. This study's research period was 2020-2022. The research was analyzed quantitatively using a purposive sampling method. Based on the sampling criteria, 39 companies were selected as research samples. Kolmogorov Smirnov The normality test was performed using a single sample test. Following the normality test, the data was processed using the two-paired-sample difference test. If the data were normally distributed, the t-test (paired sample t-test) was used; otherwise, the Wilcoxon Signed Rank test was used. The results of hypothesis testing revealed that (1) there are differences in stock prices before and after a stock split in high-profile companies. (2) In low-profile companies, stock prices differ before and after the stock split. (3) There are differences in stock returns in high-profile companies before and after a stock split. (4) There is no difference in stock returns for low-profile companies before and after the stock split. (5) There is no difference in abnormal returns in high-profile companies before and after the stock split. (6) There is no difference in abnormal returns in low-profile companies before and after the stock split. (7) There are differences in stock prices following a stock split between high-profile and low-profile companies. (8) There is no difference in stock returns in high and low-profile companies before and after the stock split. (9) There is no difference in abnormal stock returns before and after a stock split at high and low-profile companies.

Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers Abdul Manap; Yusmita Hawari; Andriani Lubis; Zurlina Lubis; Asep Saepullah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1529

The rapid development of technology makes communication even easier. Communication can be done through many devices, one of which is a smartphone. Nearly 70% of people in Indonesia already use smartphones from various brands. This study attempts to examine how brand ambassadors contribute to brand image development and how they affect consumer choices. The route analysis method was utilized to process the data from the 100 respondents who participated in this study. The findings of this study demonstrate that brand ambassadors have a direct impact on brand perception. Purchase decisions are directly influenced by brand ambassadors and brand perception. Through their representation of the company, brand ambassadors indirectly influence consumer purchasing decisions.

NIAT BELI ULANG GENERASI Z DAN MILLENIAL DALAM MENGGUNAKAN E-COMMERCE: ditinjau dari E-wom, Kepercayaan dan Resiko Wiwik; Susanti, Evi; Lubis, Zurlina
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.2317

Transactions using e-commerce are a form of changing the buying and selling culture, especially after the Covid 19 Pandemic. This transaction can facilitate and benefit both parties. This study focuses on consumer repurchase intentions from electronic word of mouth (e-Wom, trust, and risk. The research was conducted from February to July 2021 with e-commerce as the research object. A conditional sample was used to ensure that the data obtained was valid and could be accounted for, namely the age group of generation Z and millennials who use e-commerce and are domiciled in DKI Jakarta Province, with a total sample of 120. The results show that generation Z and millennial consumers' repurchase intention is influenced by e-Wom and trust. It is also a consideration for consumers to make repeat transactions. The results of this study also prove that generation Z and millennial consumers prefer to use E-commerce in making purchases. It shows that to attract the attention of this generation, companies can build repeat purchases on e-commerce by maintaining positive e-Wom to create the same trust very high, and the risk of buying online is shallow.

Analysis of The Influence of Attitude Toward Digital Products and Perception of Technology Benefits on Intention to Purchase Digital Products Syaid Agustiar, Muhammad; Widia Nurdiani, Tanti; Hawari, Yusmita; Lubis, Zurlina; Lubis, Andriani
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.516

This study examines how attitudes toward smartwatches and their consequences for behavioral intention to use are influenced by perceived utility, perceived ease of use, and subcultural appeal. Researchers will employ a descriptive research design type of study. Questionnaires were distributed to collect data using convenience and non-probability sampling. This study's population consists of smartwatch wearers. In this study, convenience sampling is combined with a non-probability sampling strategy. The structural equation model method will be used to examine the data in this study. Several conclusions were drawn from this study's data processing and analysis results. First, their mobility positively impacts the perceived ease of use of smartwatches. Perceived usefulness is positively affected by perceived simplicity of usage. Third, attitudes regarding smartwatches are positively impacted by perceived utility. Fourth, perceptions regarding smartwatches are positively affected by subcultural appeal. Fifth, behavioral intention to use is positively impacted by perceived usefulness, meaning that consumers are more likely to continue using a smartwatch if they believe it to be beneficial. Lastly, a user's attitude about their wristwatch positively impacts their behavioral intention to use it. This means that the more positively a user feels about their smartwatch, the more likely they will use it going forward.

Implikasi Pendanaan dan Pembiayaan Syariah untuk Akselerasi Perekonomian Indonesia di Awal Pandemi Kaban, Reny Fitriana; Rusianto, Megy; Lubis, Zurlina
Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Vol. 6 No. 3 (2023): Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jraam.v6i3.006

Abstract: Implication of Sharia Financing and Funding for the Acceleration of Indonesian Economy in the Beginning of Pandemics Purpose: To investigate the role of funding and financing of sharia banking in stimulating Indonesian economic growth. Method: A quantitative method and analyzed with panel data regression Results: Funding and financing of sharia banking have actual implication for Indonesia's economic growth as measured by GDP. Novelty: Linking the Covid pandemic situation in the analysis of research topics Contribution: This research emphasizes the positive implications of Funding and Financing of sharia banking for Indonesia’s economic development, therefore all efforts including outreach to the public to use sharia banks as a means of investment and business development need to be maximized by various parties. Abstrak: Implikasi Pendanaan dan Pembiayaan Syariah untuk Akselerasi Perekonomian Indonesia di Awal Pandemi. Tujuan: Menganalisis implikasi funding dan financing perbankan syariah dalam mendorong laju perekonomian Indonesia. Metode: Kuantitatif dan dianalisa dengan regresi data panel. Hasil: Funding dan Financing perbankan yariah berimplikasi nyata terhadap pertumbuhan ekonomi Indonesia dengan indikator Produk Domestik Bruto Kebaruan: Mengaitkan situasi pandemi Covid dalam analisa topik penelitian Kontribusi: Penelitian ini mempertegas implikasi positif Funding maupun Financing perbankan syariah bagi laju perekonomian Indonesia, oleh sebab itu segala upaya termasuk sosialisasi kepada masyarakat untuk menggunakan bank syariah sebagai sarana investasi dan pengembangan bisnis perlu dimaksimalkan oleh berbagai pihak.

TAGLINE, DESAIN KEMASAN DAN KUALITAS PRODUK, PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN Mawarni; Zurlina Lubis
Jurnal Manajemen Diversitas Vol. 3 No. 2 (2023): JURNAL MANAJEMEN DIVERSITAS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini membahas tentang pengaruh tagline, desain kemasan dan kualitas produk terhadap keputusan pembelian. Tujuan penelitian ini untuk mengetahui adanya pengaruh tagline, desain kemasan dan kualitas produk terhadap keputusan pembelian kopi dalam kemasan siap minum. Penelitian dilaksanakan di Jakarta secara online pada konsumen kopi dalam kemasan siap minum merek Luwak White Koffie Populasi dalam penelitian ini adalah seluruh konsumennyangnmelakukan pembelian kopi dalam kemasan siap minum Luwak White Koffie yang jumlahnya tidak diketahui, dengan jumlah sampel 105 responden dan pengolahan data menggunakan SPSSnversin26.0.nHasil penelitiannmenunjukkan bahwa taglinenberpengaruh signifikannterhadap keputusan pembelian sebesar 26,7%, desain kemasan berpengaruhnsignifikan terhadap keputusan pembelian sebesar 40,0%, kualitas produk berpengaruh terhadap keputusan pembelian sebesar 70,6% serta tagline, desain kemasanndan kualitas produk secaransimultan berpengaruh signifikan terhadap keputusan pembelian sebesar 71,7%. Dalam meningkatkan keputusan pembelian, sebaiknya perusahaan perlu meningkatkan desain kemasan dan kualitas produk kopi instan. Kata Kunci : Tagline, Desain Kemasan, Kualitas Produk, Keputusan Pembelian, Kopi Dalam Kemasan Siap Minum ( kopi instan)

PENGARUH KERJASAMA TIM, LINGKUNGAN KERJA, DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PADA PT. INTRIAS MANDIRI SEJATI JAKARTA SELATAN Firdas Hilmi; Zurlina Lubis
Jurnal Manajemen Diversitas Vol. 5 No. 1 (2025): JURNAL MANAJEMEN DIVERSITAS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jayabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kerjasama tim, lingkungan kerja dan pengembangan sumber daya manusia terhadap kinerja karyawan pada PT Intrias Mandiri Sejati Jakarta Selatan. Metode yang digunakan yaitu metode kuantitatif. penyebaran kuesioner kepada 100 responden yaitu karyawan PT Intrias Mandiri Sejati yang berada di Jakarta Selatan dengan menggunakan metode pengumpulan sampel yaitu probability berupa simple random sampling. Data diolah menggunakan aplikasi SPSS versi25. Hasil penelitian menunjukkan bahwa: (1) terdapat pengaruh signifikan antara kerjasama tim dengan kinerja karyawan dengan nilai signifikan sebesar 15,95 > 1,985 ; (2) terdapat pengaruh antara lingkungan kerja dengan kinerja karyawan dengan nilai signifikan sebesar 14,00 > 1,985; (3) terdapat pengaruh positif dan signifikan antara motivasi kerja dengan kinerja karyawan dengan nilai signifikan sebesar 19,05 >1.985 ; (4) hasil pengujian koefisien determinasi menunjukkan hasil adusted R square sebesar 0,827 yang artinya sebanyak 82,7% variabel terikat kinerja karyawan terdapat variabel bebas yaitu, kerjasama tim, lingkungan kerja, dan pengembangan sumber daya manusia. Sedangkan faktor lain 17,3% dipengaruhi oleh faktor lain yang tidak diteliti..Kata Kunci : Kerjasama Tim, Lingkungan Kerja, Pengembangan Sumber Daya manusia, dan Kinerja Karyawan

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