Article Per Year (5 Year)
p-Index From 2020 - 2025
1.908
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Pengabdian UNDIKMA Jurnal Manajemen Informatika dan Bisnis Digital Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Martiyanti, Dwi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Brand Attachment Vs. Brand Love: To What Extent Are They Identical? Martiyanti, Dwi; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Aritejo, Bayu Aji
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.30263

Abstract

Brand attachment and brand love is important marketing concepts in developing a strong relation- ship of brand. Nevertheless, up to now the boundaries of these two concepts are still blurred. This research seeks to study the two constructs of brand attachment and brand love at the conceptual, definition and operational dimensions. The study was carried out by in-depth examination of articles related to brand attachment and brand love. Each of these constructs is defined and presented in rela- tion to theoretical concepts, operational dimension and measurement patterns that have been used in empirical research. In the end, this review reveals that although there are similarities between brand attachment and brand love, they are different. This difference is viewed from the concepts, measure- ment dimension and intensity between the two. Brand attachment and brand love are two constructs that have emotional content and influence the behavior to maintain the relationship with a brand. However, band attachment is “more self- focused” relative to the thoughts and feelings of a particular object; whereas brand love is “more brand-focused” which includes cognitive consistency, power of great positive attitude, more frequent thoughts and conversations about the object of attitude.
Co-creation value: From time to time Barus, Alexander; Martiyanti, Dwi; Sembiring, Hendri; Pakarti, Piji; Fajrillah, Fajrillah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2972

Abstract

This literature review uses a systematic review approach and bibliographic analysis. The data source is google scholar, and the search for article data uses PoP by using the terms: "co-creation", "co-create", "value-in-use" and service-dominant logic. The articles sampled are articles of the Q1 / Q2 category based on the Scimagojr. Books, book sections, conferences, Indonesian and foreign languages ​​(except English) were not included as sample articles. The sample of articles is limited to the period 2014 – 2019. This literature review uses software assistance: Excel, PoP, Mendeley and VOS viewer. Co-creation or the perspective of service-dominant logic has received great attention by researchers and has been studied in a wide variety of research fields. The systematic review that was carried out resulted in several theories that were often used, namely, social exchange theory, social role theory, planned behavior theory, self-identity theory and self-determination theory. Co-creation as a study is implemented in various research contexts, such as: tourism, hospitality and so on. The authors with the most cited articles are: Lusch & Nambisan (2015), with a total of 950 citations. Researchers who produced the most articles in the period 2014 - 2019 are Edvardsson, Bo (12 documents); Brodie, Roderick J. (7 documents). Co-creation variables are generally used as independent and dependent variables, but some researchers have used them as mediating and moderating variables. During the period the samples were taken, qualitative research dominated over empirical test research. The journal with the most prolific publication of articles is the Journal of Business Research. The most prolific publisher is Emeraldinsight.com. China is the country that most often research on co-creation. Co-creation research with a focus on dyadic relationships is still very limited
Transformasi Digital Dalam Pendidikan Tinggi: Peran Pelatihan Digital Dalam Meningkatkan Kompetensi Dan Kinerja Tenaga Kependidikan: Sarifudin, Muhammad; Maria, Siti; Martiyanti, Dwi; Tricahyadinata, Irsan
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.6810

Abstract

Digital transformation in higher education requires administrative staff to have sufficient digital competence to enhance efficiency, productivity, and service quality. This study examines the effect of digital training on staff performance, both directly and through digital competence as a mediating variable. A quantitative method was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Results indicate that digital training positively and significantly affects staff performance. Digital competence also mediates the relationship between digital training and performance. The outer model confirms all indicators are valid and reliable, while the inner model shows strong variable relationships. These findings support previous research on the importance of digital competence in improving performance. The study emphasizes the need for continuous, needs-based digital training to support digital transformation and strengthen the effectiveness and competitiveness of administrative staff in higher education.
The Influence of Product Innovation on Marketing Performance through Iconic Product Advantages of Bead Craft Business Actors in East Kalimantan Nuraeni, Hera; Indriastuti, Herning; Martiyanti, Dwi
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15437

Abstract

This research is motivated by the challenges faced by bead craft business actors in East Kalimantan, such as competition for similar products, limited promotions, and lack of design innovation that hinders marketing performance. This study aims to analyze the influence of product innovation on marketing performance with the advantages of iconic products as a mediating variable. The method used is a quantitative approach through an online questionnaire survey with purposive sampling technique. Of the 248 populations, 159 respondents were obtained whose data were analyzed using Partial Least Square (PLS). The results show that product innovation has a significant effect on the excellence of iconic products and marketing performance, and the relationship between the two is significantly mediated by the excellence of iconic products. These findings affirm the importance of local culture-based innovation in strengthening the competitiveness and sustainability of the bead craft business.
Pemanfaatan digital marketing pada usaha mikro kecil menengah Martiyanti, Dwi; Dewanto, Bayu; Wulandari, Hanisa; Azzahra, Alifia Nadya; Nuriana, Nuriana; Alfeliza, Inaya
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v1i2.11369

Abstract

Peningkatan penggunaan internet di Indonesia telah membawa dampak pada meningkatnya aktivitas masyarakat/ konsumen untuk mengunjungi dan melakukan pembelian produk secara daring. Fenomena ini membuat pelaku usaha dalam hal ini usaha mikro kecil menengah untuk perlu meningkatkan daya saing dan daya jualnya melalui teknik pemasaran secara daring atau digital marketing. Kegiatan ini bertujuan untuk memberikan pemahaman pada pemilik usaha kecil menengah mengenai pentingnya digital marketing dalam mendukung usahanya. Pengabdian masyarakat ini dilakukan melalui suatu kegiatan penyuluhan dan pelatihan pada pemilik UMKM AMPLANG di wilayah tlk. lerong Ulu, Samarinda. Kegiatan yang telah dilakukan berupa kegiatan penyuluhan mengenai peran digital marketing dan pelatihan cara memulai bisnis berbasis daring agar adaptif terhadap situasi bisnis dalam era digital dan internet saat ini. UMKM telah diberikan pengetahuan tentang proses bisnis melalui platform daring yaitu akun pasar daring (e-marketplace) sebagai sarana pemasaran produk-produk yang akan dijual. Selain itu, juga diberikan pelatihan tentang cara memulai bisnis berbasis daring pada salah satu akun pasar daring (e- marketplace) yaitu shopee. Melalui pengetahuan yang telah didapatkan dari penyuluhan dan pelatihan, kegiatan telah membangkitkan semangat pelaku UMKM untuk menjalankan usahanya dengan pemanfaatan digital marketing. Pelaku UMKM juga telah memahami manfaat dan menggunakan salah satu aplikasi pasar daring (e-marketplace) dalam menunjang bisnisnya. Pelaku UMKM yakin bahwa dukungan penggunaan aplikasi berbasis daring tersebut mampu meningkatkan usahanya.
Pengaruh Label Halal dan Citra Merek terhadap Keputusan Pembelian melalui Kepercayaan Merek Winda Sari, Priandarina; Martiyanti, Dwi
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 1 (2025): Januari
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1.2657

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh label halal dan citra merek terhadap keputusan pembelian melalui kepercayaan merek pada produk kosmetik Wardah. Teknik pengambilan sampel yang digunakan adalah purposive sampling terdiri dari 140 responden, dengan teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan perangkat lunak SmartPLS 4 melalui metode Structural Equation Model Partial Least Square (SEM-PLS). Hasil penelitian ini menemukan adanya pengaruh positif dan signifikan antara label halal terhadap kepercayaan merek; pengaruh positif dan signifikan antara citra merek terhadap kepercayaan merek; pengaruh positif dan signifikan antara kepercayaan merek terhadap keputusan pembelian; pengaruh positif dan signifikan antara citra merek terhadap keputusan pembelian; pengaruh positif dan signifikan antara label halal terhadap keputusan pembelian melalui kepercayaan merek; dan pengaruh positif dan signifikan antara citra merek terhadap keputusan pembelian melalui kepercayaan merek. Sedangkan, antara label halal terhadap keputusan pembelian tidak terdapat pengaruh
Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM Martiyanti, Dwi; Alghifari, Muhammad Farhan; Aisyah, Sayyidah
Jurnal Pengabdian UNDIKMA Vol. 5 No. 2 (2024): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i2.10938

Abstract

This community service aims to increase the knowledge and skills of Daengta Roti Balikpapan MSME managers in optimizing digital marketing through the use of Search Engine Optimization (SEO). The method of implementing this service uses training, which includes socialization, discussion, and mentoring. The target of this activity is to strive for optimal use of the Google site through SEO to increase visitors and buyers. The evaluation instrument for this activity uses a questionnaire and is analyzed descriptively. The results of this service show that Daengta Roti Balikpapan MSMEs have the knowledge and skills to operate and manage SEO well. MSME players also understand the steps to attract and increase the number of visits through Search Engine Optimization (SEO) by adding descriptions for products, adding information on Google Maps, connecting to Instagram or Facebook, and creating a Google site.
Pengaruh Citra Merek terhadap Loyalitas Merek melalui Kecintaan Merek dan Kepercayaan Merek Musharofah, Siti; Martiyanti, Dwi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 2 (2024): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i2.1788

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Citra Merek, Kecintaan Merek dan Kepercayaan atau ketiganya saling berpengaruh terhadap Loyalitas Merek pada Pengguna Produk Smartphone iPhone di kota Samarinda. Populasi dalam penelitian ini adalah pengguna produk smartphone iPhone yang berada di kota Samarinda. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling dengan total sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner yang disebarkan melalui google form. Analisis dilakukan menggunakan Partial Least Square (PLS) dengan aplikasi SmartPLS versi 4.0.9.9. Penelitian ini menunjukkan bahwa Citra Merek memiliki pengaruh negatif dan tidak signifikan terhadap Loyalitas Merek; Citra Merek memiliki pengaruh positif dan signifikan terhadap Kecintaan Merek; pengaruh Citra Merek memiliki pengaruh positif dan signifikan terhadap Kepercayaan Merek;  pengaruh Kecintaan Merek memiliki pengaruh positif dan signifikan terhadap Loyalitas Merek; pengaruh Kepercayaan Merek memiliki pengaruh positif dan signifikan terhadap Loyalitas Merek.
Peran kebencian merek pada komunikasi negatif dari mulut ke mulut pelanggan generasi Y di media sosial Martiyanti, Dwi
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 1 (2023): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i1.2467

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki faktor-faktor yang mempengaruhi komunikasi negatif dari mulut ke mulut di media sosial. Selain itu, menganalisis peran mediasi kebencian merek terhadap hubungan antara pengalaman negatif masa lalu dan ketidakotentikan merek yang dirasakan konsumen dengan komunikasi negatif dari mulut ke mulut di media sosial. Pengumpulan data dilakukan dengan menggunakan survei online dari 248 responden yang lahir antara tahun 1981 sampai dengan 1997 dengan usia saat ini antara 25 sampai dengan 41 tahun, memiliki dan menggunakan akun media sosial secara aktif seperti Instagram, Twitter atau Facebook dan pernah menggunakan smartphone serta mendapatkan pengalaman negatif dengan salah satu merek dari smartphone yang pernah digunakan. Analisis data dilakukan dengan menggunakan persamaan struktural. Hasil penelitian menunjukkan bahwa pengalaman negative masa lalu, ketidakotentikan merek dan kebencian merek mempengaruhi secara langsung pada komunikasi negatif dari mulut ke mulut di media sosial. Selain itu, komunikasi negatif dari mulut ke mulut di media sosial juga dipengaruhi secara tidak langsung oleh pengalaman negative masa lalu dan ketidakotentikan merek melalui kebencian merek
When Halal Labels Are Absent: Trust as a Mediator Between Religiosity and Repurchase Intention in the Cosmetic Industry Muhamad Amir Ariandi; Melda Aulia Ramadhani; Martiyanti, Dwi; Rinaldi, Muhammad
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.6232

Abstract

Abstract This study aims to analyze the influence of religiosity on repurchase intention of non-halal-certified cosmetics, with trust as a mediating variable. Data were collected from Indonesian Muslim women who actively use such cosmetic products. The study employed a quantitative method and analyzed the data using the PLS-SEM approach. The findings reveal that religiosity does not directly affect repurchase intention, but it significantly influences trust. Moreover, trust significantly affects repurchase intention and mediates the relationship between religiosity and repurchase behavior. These results emphasize that while religious values are important, trust in the producer is a crucial determinant in repeated purchase decisions. This study contributes theoretically to Islamic value-based marketing and offers practical implications for non-halal cosmetic producers to enhance consumer trust through transparency and ethical product practices.
Co-Authors Aisyah, Sayyidah Alfeliza, Inaya Alghifari, Muhammad Farhan Ambarita, Nita Priska Aritejo, Bayu Aji Azzahra, Alifia Nadya Barus, Alexander Basu Swastha Dharmmesta Bayu Dewanto, Bayu Fajrillah, Fajrillah Fitriyani, Siti Herning Indriastuti Irsan Tricahyadinata Melda Aulia Ramadhani Muhamad Amir Ariandi Muhammad Rinaldi Musharofah, Siti Nuraeni, Hera Nuriana, Nuriana Piji Pakarti Sahid Susilo Nugroho Sarifudin, Muhammad Sembiring, Hendri Siti Maria Winda Sari, Priandarina Wulandari, Hanisa