Article Per Year (5 Year)
p-Index From 2020 - 2025
1.037
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Indonesian Journal of Advanced Research (IJAR) ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Martiyanti, Dwi
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Brand Attachment Vs. Brand Love: To What Extent Are They Identical? Martiyanti, Dwi; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Aritejo, Bayu Aji
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.30263

Abstract

Brand attachment and brand love is important marketing concepts in developing a strong relation- ship of brand. Nevertheless, up to now the boundaries of these two concepts are still blurred. This research seeks to study the two constructs of brand attachment and brand love at the conceptual, definition and operational dimensions. The study was carried out by in-depth examination of articles related to brand attachment and brand love. Each of these constructs is defined and presented in rela- tion to theoretical concepts, operational dimension and measurement patterns that have been used in empirical research. In the end, this review reveals that although there are similarities between brand attachment and brand love, they are different. This difference is viewed from the concepts, measure- ment dimension and intensity between the two. Brand attachment and brand love are two constructs that have emotional content and influence the behavior to maintain the relationship with a brand. However, band attachment is “more self- focused” relative to the thoughts and feelings of a particular object; whereas brand love is “more brand-focused” which includes cognitive consistency, power of great positive attitude, more frequent thoughts and conversations about the object of attitude.
Co-creation value: From time to time Barus, Alexander; Martiyanti, Dwi; Sembiring, Hendri; Pakarti, Piji; Fajrillah, Fajrillah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2972

Abstract

This literature review uses a systematic review approach and bibliographic analysis. The data source is google scholar, and the search for article data uses PoP by using the terms: "co-creation", "co-create", "value-in-use" and service-dominant logic. The articles sampled are articles of the Q1 / Q2 category based on the Scimagojr. Books, book sections, conferences, Indonesian and foreign languages ​​(except English) were not included as sample articles. The sample of articles is limited to the period 2014 – 2019. This literature review uses software assistance: Excel, PoP, Mendeley and VOS viewer. Co-creation or the perspective of service-dominant logic has received great attention by researchers and has been studied in a wide variety of research fields. The systematic review that was carried out resulted in several theories that were often used, namely, social exchange theory, social role theory, planned behavior theory, self-identity theory and self-determination theory. Co-creation as a study is implemented in various research contexts, such as: tourism, hospitality and so on. The authors with the most cited articles are: Lusch & Nambisan (2015), with a total of 950 citations. Researchers who produced the most articles in the period 2014 - 2019 are Edvardsson, Bo (12 documents); Brodie, Roderick J. (7 documents). Co-creation variables are generally used as independent and dependent variables, but some researchers have used them as mediating and moderating variables. During the period the samples were taken, qualitative research dominated over empirical test research. The journal with the most prolific publication of articles is the Journal of Business Research. The most prolific publisher is Emeraldinsight.com. China is the country that most often research on co-creation. Co-creation research with a focus on dyadic relationships is still very limited
Transformasi Digital Dalam Pendidikan Tinggi: Peran Pelatihan Digital Dalam Meningkatkan Kompetensi Dan Kinerja Tenaga Kependidikan: Sarifudin, Muhammad; Maria, Siti; Martiyanti, Dwi; Tricahyadinata, Irsan
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.6810

Abstract

Digital transformation in higher education requires administrative staff to have sufficient digital competence to enhance efficiency, productivity, and service quality. This study examines the effect of digital training on staff performance, both directly and through digital competence as a mediating variable. A quantitative method was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Results indicate that digital training positively and significantly affects staff performance. Digital competence also mediates the relationship between digital training and performance. The outer model confirms all indicators are valid and reliable, while the inner model shows strong variable relationships. These findings support previous research on the importance of digital competence in improving performance. The study emphasizes the need for continuous, needs-based digital training to support digital transformation and strengthen the effectiveness and competitiveness of administrative staff in higher education.
The Influence of Product Innovation on Marketing Performance through Iconic Product Advantages of Bead Craft Business Actors in East Kalimantan Nuraeni, Hera; Indriastuti, Herning; Martiyanti, Dwi
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15437

Abstract

This research is motivated by the challenges faced by bead craft business actors in East Kalimantan, such as competition for similar products, limited promotions, and lack of design innovation that hinders marketing performance. This study aims to analyze the influence of product innovation on marketing performance with the advantages of iconic products as a mediating variable. The method used is a quantitative approach through an online questionnaire survey with purposive sampling technique. Of the 248 populations, 159 respondents were obtained whose data were analyzed using Partial Least Square (PLS). The results show that product innovation has a significant effect on the excellence of iconic products and marketing performance, and the relationship between the two is significantly mediated by the excellence of iconic products. These findings affirm the importance of local culture-based innovation in strengthening the competitiveness and sustainability of the bead craft business.
Pemanfaatan digital marketing pada usaha mikro kecil menengah Martiyanti, Dwi; Dewanto, Bayu; Wulandari, Hanisa; Azzahra, Alifia Nadya; Nuriana, Nuriana; Alfeliza, Inaya
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v1i2.11369

Abstract

Peningkatan penggunaan internet di Indonesia telah membawa dampak pada meningkatnya aktivitas masyarakat/ konsumen untuk mengunjungi dan melakukan pembelian produk secara daring. Fenomena ini membuat pelaku usaha dalam hal ini usaha mikro kecil menengah untuk perlu meningkatkan daya saing dan daya jualnya melalui teknik pemasaran secara daring atau digital marketing. Kegiatan ini bertujuan untuk memberikan pemahaman pada pemilik usaha kecil menengah mengenai pentingnya digital marketing dalam mendukung usahanya. Pengabdian masyarakat ini dilakukan melalui suatu kegiatan penyuluhan dan pelatihan pada pemilik UMKM AMPLANG di wilayah tlk. lerong Ulu, Samarinda. Kegiatan yang telah dilakukan berupa kegiatan penyuluhan mengenai peran digital marketing dan pelatihan cara memulai bisnis berbasis daring agar adaptif terhadap situasi bisnis dalam era digital dan internet saat ini. UMKM telah diberikan pengetahuan tentang proses bisnis melalui platform daring yaitu akun pasar daring (e-marketplace) sebagai sarana pemasaran produk-produk yang akan dijual. Selain itu, juga diberikan pelatihan tentang cara memulai bisnis berbasis daring pada salah satu akun pasar daring (e- marketplace) yaitu shopee. Melalui pengetahuan yang telah didapatkan dari penyuluhan dan pelatihan, kegiatan telah membangkitkan semangat pelaku UMKM untuk menjalankan usahanya dengan pemanfaatan digital marketing. Pelaku UMKM juga telah memahami manfaat dan menggunakan salah satu aplikasi pasar daring (e-marketplace) dalam menunjang bisnisnya. Pelaku UMKM yakin bahwa dukungan penggunaan aplikasi berbasis daring tersebut mampu meningkatkan usahanya.
Co-Authors Alfeliza, Inaya Aritejo, Bayu Aji Azzahra, Alifia Nadya Barus, Alexander Basu Swastha Dharmmesta Bayu Dewanto, Bayu Fajrillah, Fajrillah Herning Indriastuti Irsan Tricahyadinata Nuraeni, Hera Nuriana, Nuriana Piji Pakarti Sahid Susilo Nugroho Sarifudin, Muhammad Sembiring, Hendri Siti Maria Wulandari, Hanisa