Article Per Year (5 Year)
p-Index From 2020 - 2025
3.237
P-Index
This Author published in this journals
All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal JURNAL LENSA MUTIARA KOMUNIKASI Parameter Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Ilmiah Wahana Pendidikan Jurnal Konseling Pendidikan Islam JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Manajemen Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam CHANNEL: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication
Erman Anom
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Strategi Komunikasi Nuface dalam Menarik Minat Generasi Z pada Platform Tiktok Shop Ismi Nurhidayah; Erman Anom
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7269

Abstract

A communication strategy is a plan made to achieve certain goals through the use of effective communication. Communication strategy plays a very important role in increasing sales and attracting the interest of Generation Z. Nuface's communication strategy in attracting the interest of Generation Z in Tangerang through the TikTok Shop platform can involve various approaches that are creative, relevant and adapt to the habits and preferences of this audience. This research aims to determine Nuface's communication strategy in attracting the interest of Generation Z in Tangerang on the TikTok Shop platform and to find out what are the inhibiting and supporting factors for Generation Z communication in their interest in buying Nuface products on the TikTok Shop platform. This research uses qualitative research with data collection techniques through interviews and documentation. The data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. The research results show that (1) Nuface's communication strategy in attracting the interest of generation Z through the TikTok Shop platform is relevant and interesting content, live shopping on the TikTok Shop application, creating attractive advertisements, and using the TikTok Shop feature. (2) The inhibiting factors for generation Z communication in their interest in purchasing Nuface products on the TikTok shop platform are the TikTok algorithm which changes frequently and lack of trust in the product. Meanwhile, the supporting factors for generation Z communication in their interest in purchasing Nuface products on the TikTok Shop platform are creative or visual content, and authenticity and originality.
Co-Authors Abdi, Khairul Anom, Ersa Shamira Bambang Hariyanto Djoko Waluyo, Djoko Fachmi Tamzil Ikbal Rachmat Iriansyah, Herinto Sidik Ismi Nurhidayah Iswadi Iswadi Iswadi Jamiluddin, Jamiluddin Kerfin Manurung, Joice Mayagita, Avradya Nurhidayah, Ismi Nuria Astagini, Nuria Nurmala Nurmala Nurul Rohmah Purwoko, Agus Sanada, Elsilia Sari, Yumelda Sitompul, Elizabeth Vina Susanti, Tristiani Talaumbauna, Otto Sariani Widiawanti, Okta Yuliandari*, Miski