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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Business Management and Economic Development Jurnal Sains Komputer dan Sistem Informasi Jurnal Kompetitif Bisnis
Bakti, Dadang Karya
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Journal : Journal of Business Management and Economic Development

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The Influence of Price Perception, Service Quality, Taste on Customer Satisfaction at Mie Gacoan in Bandar Lampung Sari, Susi Amelia Dela; Bakti, Dadang Karya; Hasanah, Jamingatun
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1506

Abstract

This study aims to determine whether price perception, service quality, and taste affect consumer satisfaction of Mie Gacoan in Bandar Lampung (survey on Gen Z consumers in Bandar Lampung). The type of research used in this study is explanatory research. This study uses a quantitative approach with the obtained using a purposive sampling technique and data collection is carried out by distributing questionnaires to 100 respondents, namely Gen Z consumers in Bandar Lampung. The data were analyzed using descriptive statistics and structural equation model analysis using SmartPLS 4.0 software. The data analysis techniques used are outer model tests, inner models, and hypothesis tests. The results of this study indicate that price perception and taste have a positive effect on consumer satisfaction. However, this service quality variable does not affect consumer satisfaction, this is because consumers have higher expectations of service quality than those given and consumers focus more on price and taste. Furthermore, simultaneously the variables of price perception, service quality, and taste have a positive effect on consumer satisfaction. Suggestions for further research are to add product quality variables, place atmosphere and facilities, and other variables that can affect consumer satisfaction. Then practitioners to be able to improve the quality of service that can affect the level of consumer satisfaction. by understanding the elements of service quality that are valued by consumers, such as employee environment, fast and responsive in serving consumers and employee appearance.
The Effect of Organizational Climate, Job Satisfaction, and Work Engagement on Employee Performance at PT Hasta Dwiyustama Afdhila, Riska Nur; Bakti, Dadang Karya; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1539

Abstract

This study aims to examine how organizational climate, job satisfaction, and work engagement effect employee performance at PT Hasta Dwiyustama. The research applies a quantitative approach with an explanatory research design. The sampling technique used in this study was total sampling, in which all 32 employees of PT Hasta Dwiyustama were selected as respondents. The data consists of both primary and secondary sources. Data collection was conducted through the distribution of questionnaires using a Likert scale. The collected data were then analyzed using multiple linear regression. The results indicate that, partially, organizational climate and work engagement have a significant effect on employee performance. In contrast, job satisfaction does not show a significant effect on employee performance at PT Hasta Dwiyustama. Simultaneously, the three variables organizational climate, job satisfaction, and work engagement together have a significant effect on employee performance at the company. It is recommended that the company provide competency test programs to support employees in preparing for promotion opportunities. Future researchers are advised to conduct studies with a larger sample size and consider other potentially influential variables.
Co-Authors Adistya, Diang Afdhila, Riska Nur Agung, Maulana Ali, Supri Aprilani, Deddy Erlangga, Fendry Fadhel, Muhammad Syah Gandasurya, Dilan Darizki Harori, M. Iqbal Hasanah, Jamingatun Hizrani, Hizrani Karinina, Annisa Mahardi, Yoan Firdaus Nugeraha, Prasetya Putri, Annisa Dwi Saptiani, Fenny Saptiani, Winda Sari, Susi Amelia Dela Sindiantika, Nafa Indah Subagja, Ghia Thoriqsyah, Hafidz Toni Wijaya, Toni Vera, Gadah Uli Mazza Yolanda, Indah Noversi