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All Journal Jurnal Analisis Sosial Politik Jurnal Perspektif Bisnis Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis
Aprilani, Deddy
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Pemberitaan Media Online terhadap Persepsi Penistaan Agama Daud, Rosy Febriani; Aprilani, Deddy
Jurnal Analisis Sosial Politik Vol 3 No 2 (2019): Jurnal Analisis Sosial Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jasp.v3i2.42

Abstract

This study aims to determine the presence or absence of the influence of online media reporting on the perception of blasphemy on society and explain how the influence of online media reporting on the perception of blasphemy on society. The method used in this study is a survey research method with a quantitative approach. The purpose of the survey is to describe the characteristics of a large population. This research variable is an independent variable that is the variable that is the cause of the occurrence or influence of the independent variable. The independent variable of this research is online media reporting (X). The dependent variable is a variable whose value is influenced by the independent variable. So, the dependent variable in this study is the perception of blasphemy of religion in society (Y). The results of this study were from 80 respondents as many as 35 people (43.75%) answered the variable questions of online media reporting which included community responses in accessing DetikNews online media, community responses regarding the blasphemy of Religion conducted by Basuki Tjahya Purnama (Ahok). Thus it can be concluded that the majority of respondents are in the very high news category. Of the 80 respondents as many as 30 people (37.5%) answered the question variable response to public perception of the reporting of blasphemy by Basuki Tjahya Purnama (Ahok) can damage his good name, thus it can be concluded that the majority of respondents are in the category of high public perception . Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh pemberitaan media online terhadap persepsi penistaan Agama pada masyarakat dan menjelaskan bagaimana pengaruh pengaruh pemberitaan media online terhadap persepsi penistaan Agama pada masyarakat. Metode yang digunakan dalam penelitian ini adalah metode penelitian survey dengan pendekatan kuantitatif. Tujuan survey adalah untuk menggambarkan karakteristik dari sejumlah besar populasi. Variabel penelitian ini adalah variabel independen yaitu variabel yang menjadi sebab terjadinya atau terpengaruhnya variabel independen. Variabel Independen dari penelitian ini adalah pemberitaan media online (X). Variabel dependen adalah variabel yang nilainya dipengaruhi oleh variabel independen. Maka, variabel dependen pada penelitian ini adalah persepsi penistaan Agama pada masyarakat (Y). Hasil penelitian ini adalah dari 80 responden sebanyak 35 orang (43,75%) menjawab pertanyaan variabel pemberitaan media online yang meliputi tanggapan masyarakat dalam mengakses media online DetikNews, tanggapan masyarakat mengenai pemberitaan penistaan Agama yang dilakukan oleh Basuki Tjahya Purnama (Ahok). Dengan demikian dapat disimpulkan bahwa mayoritas responden berada pada kategori pemberitaan yang sangat tinggi. Dari 80 responden sebanyak 30 orang (37,5%) menjawab pertanyaan variabel tanggapan persepsi masyarakat terhadap pemberitaan penistaan agama yang dilakukan oleh Basuki Tjahya Purnama (Ahok) dapat merusak nama baiknya, Dengan demikian dapat disimpulkan bahwa mayoritas responden berada dalam kategori persepsi masyarakat yang tinggi.
STRATEGI PENGEMBANGAN USAHA KONVEKSI DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Hanafi, Bayu; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Perspektif Bisnis Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v6i1.144

Abstract

Penelitian ini bertujuan untuk menentukan strategi yang menjadi prioritas dalam pengembangan usaha. Metode penelitian yang digunakan adalah deskriptif. Lokasi penelitian adalah konveksi Vendor Kampus Indonesia . Informan dipilih dengan purposive sampling dan snowball sampling. Teknik pengumpulan data menggunakan observasi, wawancara mendalam , dan dokumentasi. Data yang terkumpul dianalisis dengan matriks IFAS dan EFAS , matriks SWOT dan proses hirarki analitis (AHP). Hasil penelitian menunjukkan bahwa terdapat dua strategi yang menjadi prioritas dalam pengembangan bisnis Vendor Kampus Indonesia berbasis AHP, yaitu (1) Menjaga dan meningkatkan kinerja dan kepuasan ; dan (2) Menjaga kualitas produk .
STRATEGI PEMASARAN DALAM PENINGKATAN PENJUALAN (STUDI PADA TOKO VAPORIZER LAMPUNG) Rahmadi, M Dani; Aprilani, Deddy; Septiani, Winda
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research aims to determine effective and efficient alternative marketing strategies to increase sales at Lampung Vaporizer stores. This research uses a qualitative approach with descriptive research type. The informants in this research were the Vaporizer Lampung shop owner, Vaporizer Lampung employees, and Vaporizer Lampung consumers. Data obtained using observation, interviews and FGD methods. The data analysis technique uses SWOT analysis. The results of this research show that the results of the SWOT diagram analysis show a position in quadrant 1, namely an aggressive strategy. The strategy that can be used is the S-O strategy, namely using the strengths you have and taking advantage of existing opportunities. Alternative strategies that Vaporizer Lampung can use to increase sales are increasing digital marketing such as maximizing social media, then utilizing e-commerce platforms, apart from that, Vaporizer Lampung has the alternative of opening branch stores to expand the market.
HUBUNGAN ANTARA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA DENGAN KINERJA PEGAWAI (STUDI KASUS PERUM. BULOG WILAYAH LAMPUNG) Auni, Mithalina; Aprilani, Deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The work directly associated with the strategic goals implemented by the company determines employee performance. Therefore, obtaining a profound understanding of the aspects influencing employee performance is crucial. The aim of this research is to provide a comprehensive study on the influence of leadership, motivation, and work discipline on employee performance at the Regional Office of the National Logistics Agency (BULOG) in Lampung. This research uses an explanatory approach with a quantitative research method. The research subjects in this study consist of all employees of Perum. Bulog Kanwil Lampung, totaling 57 individuals, using the cluster sampling technique. The obtained data were then analyzed using multiple linear regression analysis. The research findings indicate that leadership does not have a significant impact on employee performance, but motivation and work discipline have a highly significant influence on employee performance at Perum. These results have important implications for management in human resource utilization and organizational performance improvement. Recognizing the importance of work discipline in enhancing employee performance is crucial for designing more efficient strategies in workforce management within the company's environment.
PENGARUH PENGALAMAN ORGANISASI, PENGALAMAN MAGANG, DAN SELF EFFICACY TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR Erlangga, Fendry; Bakti, Dadang Karya; Aprilani, Deddy
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Studi ini mengkaji pengaruh pengalaman organisasi, pengalaman magang dan self efficacy terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Menggunakan pendekatan kuantitatif, data diperoleh melalui survei daring yang disebarkan via media sosial, dengan sampel terdiri dari 96 responden mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung yang mempunyai pengalaman organisasi dan pengalaman magang. Analisis data dilakukan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa pengalaman organisasi, pengalaman magang dan self efficacy memiliki pengaruh positif dan signifikan secara parsial terhadap kesiapan kerja mahasiswa tingkat akhir di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung. Sementara itu, secara simultan terdapat pengaruh di antara semua variabel.
Effect of Utilitarian Value, Hedonic Value, and Symbolic Value on Purchase Decision in Shopee Live Streaming at Ladyfame Official Shop Laras, Esti; Aprilani, Deddy; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1666

Abstract

The fashion industry in Bandar Lampung continues to grow alongside technological advancements. One strategy to boost sales is the use of live streaming features on marketplaces. Ladyfame, a fashion-focused online shop, utilizes this feature through Shopee Live. This study aims to examine the influence of utilitarian value, hedonic value, and symbolic value on purchase decisions during Shopee Ladyfame Official Shop’s live streaming. This research is explanatory and uses a quantitative approach. The population consists of Ladyfame consumers in Indonesia who have watched and made purchases via Shopee Live. A sample of 96 respondents was selected using purposive sampling and the Cochran formula. Data analysis was conducted using multiple linear regression with SPSS version 29. The results of this study reveal that both partially and simultaneously, utilitarian value, hedonic value, and symbolic value have a positive and significant influence on purchase decisions during Shopee live streaming at Ladyfame Official Shop. Based on these findings, it is recommended that Ladyfame enhance the informative and efficient aspects of product presentation in live streaming sessions, such as through clear product descriptions, detailed demonstrations, and easy purchasing access. For future researchers, it is recommended to expand the research model by including other variables such as trust in influencers, price perception, and visual streaming quality, which may influence purchase decisions.
Effect of Brand Awareness, Celebrity Endorsements, and Online Customer Reviews on Women's Choice to Purchase Skincare Products on TikTok: Study of Gen Z Women in Bandar Lampung Pratiwi, Merliana; Rifa'i, Ahmad; Aprilani, Deddy
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1725

Abstract

The marketing industry has changed as a result of the quick advancement of digital technology, and TikTok is now utilized as an efficient marketing tool in addition to being an entertainment platform. Additionally, TikTok serves as a platform for brand-consumer connection as they look for information and make judgments about what to buy. This study is to investigate how women's skincare shopping decisions on TikTok are influenced by brand awareness, celebrity endorsements, and online customer evaluations, with a particular focus on Gen Z women in Bandar Lampung. All Bandar Lampung City Gen Z women who have purchased Skintific skincare items on TikTok at least once make up the study's population. The study uses a quantitative framework and explanatory methodologies. The samples were selected using purposeful sampling, and the sampling process was conducted using accidental sampling. 97 participants were given questionnaires as part of the data collection process. Among the data analysis techniques used are the validity test, reliability test, multiple linear regression analysis, classical assumption test, and hypothesis test. The data was statistically descriptively analyzed using SPSS software version 27. The results show that, when taken into account separately, brand awareness, celebrity endorsements, and online customer reviews all significantly and favorably influence purchasing decisions. When taken as a whole, these three elements have a favorable and substantial impact on purchasing decisions.
EFEKTIFITAS BEAUTY INFLUENCER TIKTOK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KOSMETIK MAYBELLINE NEW YORK Kurniawan, Dona Meliara; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 1 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The modern society has close ties with social media, ranging from entertainment, the latest information to beauty trends. Beauty brands compete in attracting the attention of consumers through social media, and Tiktok as the most popular platfornm lately. The Maybelline Brand uses Beauty Influencers as the main key to successful promotion. The purpose of this study was to determine the influence of Laura Siburian as a Beauty The purpose of this study was to find out whether Laura Siburian as a Beauty Influencer Tiktok influences the purchasing decisions of her viewers or not. This research uses a type of quantitative researcher. The population of this study are active TikTok users who have watched Laura Siburian's promotional videos. The sampling technique used purposive sampling with a sample of 100 respondents. Data collection uses a questionnaire, with literature study through books, journals, and private or government publications. The analysis techniques used include validity test, reliability test, simple linear regression, t test, and R2 test with SPSS 24.0 tools. The results of this study are that the Beauty Influencer variable has a significant influence on purchasing decisions by 32.7%, the rest is explained by other factors. This proves that Laura can attract consumers' interest through her Tiktok promotional videos to make purchases of Maybelline mascara products effective and efficiently. In the future, the company can continue to improve collaboration with Beauty Influencer Laura Siburian and TikTok as its platform.
PENGEMBANGAN POTENSI WISATA MELALUI DAYA TARIKWISATA: (STUDI WISATA KAMPOENG VIETNAM LAMPUNG) Ningsih, Devi Indri; Aprilani, Deddy; Saptiani, Fenny
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT The study aims to learn the potential development of "kampoeng Vietnam lampung" tourism through tourist attraction. As for the research used on this study using qualitative research methods with qualitative descriptive. Using data-collection techniques in between observation, interview, and documentation. The study has resulted in an image of the potential for natural tourism and a special interest that attracts attraction. The development of a tourist attraction is 4a attractions, shown by a type of live musical attraction (karokean), a coffee band, and an old band with varying attractions provided by the tourist management to make increased tourist visitations. Access (accessibility) with results shows access to social media information, road conditions, the clipboard. Facilities with results indicate they are quite well and complete (mushola, restaurant, gazebo or saung, children's playground, photo spot, and toilet). Additional services that the ancillary service with results showed that there were (pharmacies, hospitals, inns, gas stations, community centers, and ATM machines) complete and close to the Vietnam popoeng tourist attraction.
PERAN KUALITAS PRODUK, HARGA, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN: PERAN KUALITAS PRODUK, HARGA, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN Noegroho, Galuh Adrianto; Aprilani, Deddy; Aprilia, Hani Damayanti
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how much influence product quality, price, brand image, and service quality have on purchasing decisions. The population used is prepaid Telkomsel users in Bandar Lampung. This study used a type of quantitative approach using explanatory. The sampling technique used purposive sampling with non-probability sampling method and the number of samples was 100 respondents. This study uses multiple linear regression analysis techniques with the SPSS 26.0 program. The results of this study indicate that partially the variables of product quality, price, brand image, and service quality have a positive and significant effect on purchasing decisions. The result of the F test in this study incicate variables of product quality, price, brand image, and service quality simultaneously have a significant effect of 69.8% on purchasing decisions. The result of the correlation coefficient research show that the R-square value is 53.4% while the remaining 43.4% is influenced by othet variable not examined in this study, and the R-value obtained in this study is 0.731 and is included in the category of stong relationship level.
Co-Authors Aprilia, Hani Damayanti Auni, Mithalina Bakti, Dadang Karya Daud, Rosy Febriani Erlangga, Fendry Fenny Saptiani Hanafi, Bayu Kurniawan, Dona Meliara Laras, Esti May Roni Ningsih, Devi Indri Noegroho, Galuh Adrianto Nugeraha, Prasetya Pratiwi, Merliana Putri, Mutiara Dwi Reza Rahmadi, M Dani Rifa'i, Ahmad Winda Septiani