Claim Missing Document
Check
Articles

Found 25 Documents
Search

STRATEGY ALIGNMENT: KEY FACTORS FOR EFFECTIVE STRATEGY IMPLEMENTATION: A Review Of Conceptual And Empirical Literature Iskandar, Andy; Ardianto, Eka
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 3 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i3.1459

Abstract

This study aimed to conduct a literature review to determine the reason behind the difficulty of strategy implementation. To achieve this objective, 36 articles were collected from 1980 to June 2023 from previous literature reviews and the results of searching several other leading journals. The result showed that it is necessary to add a strategy alignment category as an important bridge between formulation and implementation. Furthermore, 6 important factors in strategy alignment need to be considered as a key success for effective implementation. The article contributes a theoretical strategy alignment framework and guidance questions useful to practitioners to ensure that the process runs well, thereby allowing an effective strategy implementation.
The role of participation in memorable tourism experience: a comparative case of cap go meh festival and linggarjati festival in Indonesia Soehadi, Agus W; Ardianto, Eka
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 1 (2019): April - July 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1657

Abstract

The study aimed to analyze the role of participation in creating memorable tourism experience in Cap Go Meh festival and Linggarjati festival to create loyal visitors. This study used a questionnaire of 42 questions on 5-point Likert-scale ranged from one to five range (1 = strongly disagree up to 5= strongly agree) to the festival visitors after the event. The data were analyzed using Structural Equation Modelling (SEM) with Confirmatory Factor Analysis (CFA) and the structural model using regression analysis. It showed that the visitors have different motives to attend and take a part in the festival. The group socializationhas a positive effect on participation, which lead to immersion, then influences vivid memory and loyalty in Cap Go Meh  while novelty has a positive effect on participation in Lingarjati vestival, which lead to immersion, then influences vivid memory and loyalty. Practicaly, it implied that this study has the benefit for event manager to understand the visitors characteristics. Cap Go Meh festival can be higher in group socialization. Event manager should facilitate visitors to participate as a group on God Statue parade. In Linggarjati, the visitors gain the novelty of historical site and city history merge with the stage of angklung -traditional music instrument- colossal.
Exponential Growth Pattern of Consumer Well-Being and Attractiveness of Tourism Digital Destination Hasudungan, Albert; Ardianto, Eka; Widarsyah, Redha
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 1 (2021): April - July 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i1.2514

Abstract

This research aims to explore the connective patterns of 7 dimensions of tourism consumer well-being (environmental altruism, spiritual attunement, inspirational mindfulness, bio-psychological aspect, entrepreneurship, social connectedness, and cultural identity) to induce more tourism growth attractiveness in visiting the digital destination of the My Trip My Adventure (MTMA) Labuan Bajo YouTube platform. The study stems from a postmodern approach where the virtual world and reality are eroded in digital technology development. This study enriches that postmodern perspective by elaborating on 7 dimensions of tourism consumer welfare and the 4 V’s of digital technology innovation (volume, variety, velocity, and veracity). This study collected comments, replies, and ‘like’ expressions on YouTube from October 2016 to October 2019 from the My Trip My Adventure (MTMA) Labuan Bajo YouTube platform. The researchers then analyzed through thematic analysis and social network analysis. This research confirms the polynomial growth pattern from the 7 dimensions of tourism consumer well-being. In general, the pattern goes up from environmental well-being to inspirational mindfulness. Then, it descends to biophysical well-being. It is because to have exponential growth; tourism needs to be absent temporarily. Suddenly after that, the growth goes up in terms of social and cultural well-being. The findings can benefit tourism practitioners in orchestrating their 7 dimensions of tourism consumer well-being as destination orchestrators.
Ko-Kreasi dalam Ritual Nyomya Ogoh-Ogoh, Sebuah Community Event di Banjar Tainsiat Wirjawan, Ignacia Andrea; Lestari, Ni Komang Melya; Ardianto, Eka; Jayawardhana, Irman
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.106068

Abstract

This study aims to explore the co-creation that occurs between actors in a community event using narrative analysis and interpretation of the Freytag Pyramid of the Nyomya Ogoh-ogoh ritual held in Banjar Tainsiat, Denpasar City, Bali. The data used in this study were collected through semi-structured interview as well as the collection of audio and visual media which was carried out through event documentation on various social media platforms. Researcher focuses on the story of the interaction between actors during their participation in the Nyomya Ogoh-ogoh ritual sequence which can provide insight for researchers to dig deeper into the pattern of co-creation that occurs in a community event. The Findings of this study states the presence of co-creation in a community event like the Nyomya Ogoh-ogoh rituals such as Co-Innovating, Co-Developing, Co-Modifying, Co-Involving, dan Co-Participating. Based on these findings, several suggestions are presented for the organizing community and/or the event/tourism industry to implement co-creation in organizing various activities as well as several recommendations for further research to explore around this topic.
Keragaman Identitas dalam Komunitas Konsumen: Pengamatan Partisipatif melalui Fashion Marketing Ardianto, Eka
International Research Journal of Business Studies Vol. 1 No. 1 (2008): May-July 2008
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The rise of consumer communities leads the author to conduct this research. ‘Traditional’ approach views consumer community as a solid, stable, and homogeneous entity. However, using postmodernism approach, the author can spot identities in a consumer community. The exploration is done by participative observation through fashion marketing. It is found that there are four identities in the community, there are : 1) individual-culture identity (nature based), 2) collective-culture identity (future based), 3) temporary-structure identity (discussion based), and 4) permanent-structure identity (instruction based). Implication for marketer is also discussed at the end of this article.