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All Journal Interaksi Online Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Jurnal Nasional Pariwisata International Research Journal of Business Studies (E-Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Kajian Branding Indonesia Global Research on Tourism Development and Advancement (GARUDA) PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia International Journal of Accounting & Finance in Asia Pasific Journal of Business on Hospitality and Tourism Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) International Research Journal of Business Studies
Eka Ardianto
Universitas Prasetiya Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Transportation

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Ko-Kreasi dalam Ritual Nyomya Ogoh-Ogoh, Sebuah Community Event di Banjar Tainsiat Wirjawan, Ignacia Andrea; Lestari, Ni Komang Melya; Ardianto, Eka; Jayawardhana, Irman
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.106068

Abstract

This study aims to explore the co-creation that occurs between actors in a community event using narrative analysis and interpretation of the Freytag Pyramid of the Nyomya Ogoh-ogoh ritual held in Banjar Tainsiat, Denpasar City, Bali. The data used in this study were collected through semi-structured interview as well as the collection of audio and visual media which was carried out through event documentation on various social media platforms. Researcher focuses on the story of the interaction between actors during their participation in the Nyomya Ogoh-ogoh ritual sequence which can provide insight for researchers to dig deeper into the pattern of co-creation that occurs in a community event. The Findings of this study states the presence of co-creation in a community event like the Nyomya Ogoh-ogoh rituals such as Co-Innovating, Co-Developing, Co-Modifying, Co-Involving, dan Co-Participating. Based on these findings, several suggestions are presented for the organizing community and/or the event/tourism industry to implement co-creation in organizing various activities as well as several recommendations for further research to explore around this topic.
Keragaman Identitas dalam Komunitas Konsumen: Pengamatan Partisipatif melalui Fashion Marketing Ardianto, Eka
International Research Journal of Business Studies Vol. 1 No. 1 (2008): May-July 2008
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

The rise of consumer communities leads the author to conduct this research. ‘Traditional’ approach views consumer community as a solid, stable, and homogeneous entity. However, using postmodernism approach, the author can spot identities in a consumer community. The exploration is done by participative observation through fashion marketing. It is found that there are four identities in the community, there are : 1) individual-culture identity (nature based), 2) collective-culture identity (future based), 3) temporary-structure identity (discussion based), and 4) permanent-structure identity (instruction based). Implication for marketer is also discussed at the end of this article.
Co-Authors Agus W Soehadi Agus Wijaya Soehadi Alavi Ali Albert Hasudungan Ali, Alavi Ancilla Quena Muljono Anggraini, Dyah Ratna Ashanta Maktasaridewi Setiadi Chandra, Nina Chatarina Umbul Wahyuni Dalila, Devara Mirrah Djoko Setyabudi Falaha Rahmatia Az Zahra Rusin Handra, Tessa Hartono, Yudo Irman Jayawardhana Iskandar, Andy Kevin Pratama Larasati P. A., Made Lestari, Ni Komang Melya Muhamy Akbar Iedani N. Firman, Vadya Nugraha, Jimmy Jaya Nurist Surraya ulfa Peni Zulandari Suroto Phina, Devi PRATIWI, PUTU YANI Ramadhanty, Anissa Redha Widarsyah Refanda, Andita Rivansky, Kevin Andrianto Rizkalla, Nosica Simangunsong, Elliot Sugiarto S Sukarsa, Andreas Tandiyo Pradekso Wirjawan, Ignacia Andrea Yudo Hartono