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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Tourism Scientific Journal BENING Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM) Dharma Pengabdian Perguruan Tinggi (DEPATI) JURSIMA Jurnal Sistem Informasi dan Manajemen Edumaspul: Jurnal Pendidikan
Yanto Batara Silalahi, Rudi
Manajemen, Sekolah Tinggi Ilmu Ekonomi Galileo
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY (Studi Kasus Pada SMK Permata Harapan) Rudi Yanto Batara Silalahi
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 7 No 1 (2019): Jursima Vol. 7 No. 1, Tahun 2019
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v7i1.161

Abstract

This study is aimed to determine the effect of social media marketing on brand equity. The population in this study are students of SMK Permata Harapan. this study use non probability sampling methode with purposive sampling technique to obtain a sample of 40 people. The results of this study found social media marketing affect the brand equity of SMK Permata Harapan
The role of talent management in creating a competitive advantage for vocational high school teachers in the era of globalization Rudi Yanto Batara Silalahi; David Panjaitan
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.259

Abstract

This research aims to investigate the important role of talent management in addressing various challenges faced by vocational high school (SMK) teachers in the context of identifying and recruiting talented teachers, developing skills and knowledge, motivating and rewarding, and maintaining and retaining talented teachers. In an increasingly complex globalized era, SMK teachers must possess relevant qualifications and competencies to meet the demands of the time in order to create competitive advantages. However, managing talent in SMK teachers remains a concern. This research can contribute to providing greater insights and understanding about the importance of talent management in the context of SMK education. This research is based on a literature review, where various relevant literature sources are examined and described in a descriptive manner. The findings of this research reveal that talent management plays a central role in identifying and recruiting talented teachers through a comprehensive selection process. Additionally, talent management supports the development of skills and knowledge of SMK teachers through relevant training and professional development programs tailored to the needs of the industry. Furthermore, talent management is involved in motivating and rewarding SMK teachers through recognition and appropriate incentives. Lastly, talent management assists in the maintenance and retention of talented teachers through proper placement, clear career development, and ongoing professional support.
PENGARUH INFORMATION QUALITY DAN TRUST TERHADAP BUYING DECISION SECARA ONLINE (Studi Kasus pada Pengguna Media Sosial Instagram Mahasiswa STMIK GICI Batam) Rudi Yanto Batara Silalahi; Sahara Sahara
JURSIMA Vol 5 No 2 (2017): Jursima Vol. 5 No. 2, November 2017
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v5i2.53

Abstract

The purpose of this research is to be able to see the influence of information  quality and trust towards online buying decision case studies on student’s social media Instagram STMIK GICI Batam. This study design using quantitative methods the hypothesis by using SPSS 20 with multiple linear regression analysis.The sampling technique used is purposive sampling with the total sample of 55 students in STMIK GICI Batam. The result of this research is the quality of information have significant influence to the purchasing decision (Sig 0,002 <0,05), trust significantly influence to purchasing decision (Sig 0,003 <0,05), and quality of information and trust simultaneously influence to purchase decision (Sig 0,000 <0,05) online through social media users instagram STMIK GICI Batam students.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY (Studi Kasus Pada SMK Permata Harapan) Rudi Yanto Batara Silalahi
JURSIMA Vol 7 No 1 (2019): Jursima Vol. 7 No. 1, Tahun 2019
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v7i1.161

Abstract

This study is aimed to determine the effect of social media marketing on brand equity. The population in this study are students of SMK Permata Harapan. this study use non probability sampling methode with purposive sampling technique to obtain a sample of 40 people. The results of this study found social media marketing affect the brand equity of SMK Permata Harapan
KEPUTUSAN BELANJA ONLINE DIKALANGAN MAHASISWA SAAT PANDEMI COVID -19 (STUDI PADA MAHASISWA SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN KOMPUTER GICI) Sahara Sahara; Rudi Yanto Batara Silalahi
JURSIMA Vol 8 No 2 (2020): Jursima Vol. 8 No. 2, Desember Tahun 2020
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v8i2.209

Abstract

The purpose of this study is to determine the personal and psychological influence of STMIK GICI students either partially or simultaneously on their decision in shopping online. The sampling technique using purposive sampling of 50 STMIK GICI students as samples, to be analyzed then proccess the hypothesis testing. The results of this study are 1) there is a significant personal influence sig 0.000 <0.05 on online shopping decisions, 2) there is a significant psychological influence sig 0.000 on online shopping decisions, and 3) simultaneously personal and psychological have a significant influence sig 0.000 <0 , 05 on the decision to shop online in STMIK GICI students.
Economic Transformation through Ecopreneurship: Analysing the Potential of Demographic Bonus and Human Resource Management Towards Golden Indonesia 2045 Silalahi, Rudi Yanto Batara; Hendriati, Yossi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3533

Abstract

This study aims to determine the role of ecopreneurship in supporting Indonesia's economic transformation towards the Golden Indonesia 2045, with a focus on the potential of demographic bonuses and human resource management in students in Batam City. The research method is descriptive quantitative and qualitative. The results showed that students' interest in ecopreneurship is quite high, but there are barriers in terms of capital availability, technical skills, ecopreneurship literacy, and limited ecopreneurship communities among students. There are 9 strategies that can be applied to support ecopreneurship, with this strategy it is hoped that ecopreneurship can become the main driver of sustainable economic transformation towards Golden Indonesia 2045
Student Entrepreneurial Interest Entrepreneurial Knowledge and Social Media Usage Rudi Yanto Batara Silalahi; Sahara Sahara
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.7451

Abstract

The purpose of this study is to determine and analyze the effect of entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both individually and simultaneously. This research method is quantitative, uses multiple linear regression models, and applies statistical analysis using SPSS software version 26. The research population includes STIE Galileo students in the even semester of 2022/2023, and the sampling technique was carried out using the Slovin formula, which resulted in 74 students as randomly selected samples. The results of this study indicate a significant influence between entrepreneurial knowledge and the use of social media on student entrepreneurial interest, both partially and jointly. The findings of this study can strengthen entrepreneurial knowledge and social media utilization as an effort to stimulate students' entrepreneurial interest.
Co-Authors David Panjaitan Dijan Mardiati Hendriati, Yossi Indah Nur Agustiani Kampono Imam Yulianto Magneta Hisyam Martuahman Parlindungan Purba Miftahul Ilmi Rimayang Anggun L. P. Ramli Sahara Sahara Sahara Sahara Sahara Sahara Sahara Sahara Sartono Sofyan Sauri Sriwati Sriwati Susantri, Letanli Ayu