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Journal : Industrial Engineering Journal-System

PERANCANGAN STRATEGI PEMASARAN PRODUK ANYAMAN MEREYIP (PARTHENOCISSUS QUINQUEFOLIA) DENGAN METODE MARKETING MIX 7P Wihelmus Van Marzon Maniagasi; Aprisa Rian Histiarini; Siti Nur Kayatun
Industrial Engineering Journal – System Vol 1 No 1 (2022): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v1i1.1971

Abstract

Penelitian ini merupakan tindakan Perancangan Strategi Pemasaran Produk Anyaman Mereyip (Parthenocissus Quienquefolia) objek penelitian adalah untuk mendorong salah satu anyaman tradisional yang berasal dari mama-mama papua. Tujuan penelitian ini yaitu untuk memberikan usulan atau memberi masukan kepada Kelompok Sanggar Klafun. Penelitian ini menggunakan metode Bauran Pemasaran (Marketing Mix 7P) guna mendorong dan menambah proses pemasaran yang baik kepada Kelompok Sanggar Klafun. Hasil penelitian menunjukan bahwa dengan menggunakan Metode Marketing Mix 7P, peneliti dapat mengimplikasikan dan megetahui proses pemasaran dari 7 aspek bauran pemasaran yang terdiri dari product (produk), price (harga), place (tempat), promotion (promosi), process (proses), people (orang), physical evidence (bukti fisik).
ANALISIS PERUBAHAN MODIFIKASI NOKEN KULIT KAYU DENGAN TOTAL QUALITY MANAGEMENT Morip, Yes; Tajuddin, Tamrin; Amri, Irman; Histiarini, Aprisa Rian; Maulana, Mirga Maulana
Industrial Engineering Journal – System Vol 2 No 01 (2023): Industrial Engineering Journal – System
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/system.v2i01.3084

Abstract

In the Papua Noken bag production process, the problem that often occurs is a lack ofcreativity in modifying the product, caused by lack of trained workers, poor sorting ofraw materials, improper function of tools, not using dyes and no place to store finishedproducts. This research aims to analyze quality control on changes to modifications ofPapuan noken. The steps are to collect data using check sheets, Fishbone Diagrams,Implementation of improvements and Sales Analysis. The results of the analysis showthat with the Quality Control approach, it is known that the factors that influencechanges in the Wamena Noken modification include material, human,machine/equipment, and method factors. The change that stands out the most is theincrease in production capacity from only one kind and following conditions to four oreven more types.
Co-Authors Abdullah, Afnan Syafiq Achmad Saiku Wadianto Achmad Saiku Wardianto Ahdiyanti, Istika Ahistasari, Asih Alviansyah, Aril Amin, Muhammad Hamsa Amri, Irman Andjar, Febry Jein Anindita Rahmalia Putri Ari Nur Sucipto Ashar Ashar Ashar Ashar Ashar Ashar Bekti Wiji Lestari Budy Wiryawan Corneliz, Kelvin Yosua Dano, Dano Danu, Muhammad Digor Mufti Dimas Arya Bagas Pangestu Endang Abubakar Farida, Anif Habibi Habibi Habibi Habibi Hanindyo Wicaksono Hartono Hartono Hartono Hartono Hilmi Hilmansyah Iin Indri Sukmana Irnawati Irnawati Irsandi, Muhamad Istika Ahdiyanti Jeany Vince Worabay Julianda, Julianda Kamal Yakin Kayadoe, Olivia Kayatun, Siti Nur Kelvin Yosua Corneliz Mardhiah Gani Mardhiah Ghani Mardhiah Ghani Marsella C. Triwahyuni Masniar Masniar Masniar Masniar, Masniar Maulana, Mirga Maulana Mierta Dwangga Mirga Maulana Rachmadhani Mohammad Arief Nur Wahyudien Morip, Yes Muh. Fadli Hasa Muhamad Angga Saputra Muhamad Irsandi Muhamad Sukrun Muhammad Fathurrahman Muhammad Hamsa Amin Muhammad Rizki Setyawan Muhammad Rizky Hamunta Nicolaus Yulio Sarfunin Nur Aeni Waly Nur Hidaya Nurfitri Nurfitri Nurhidaya Nurhidaya Pangestu, Dimas Arya Bagas Rawi, Rais Dera Pua raymans Wariori Retno Dwi Wijiastuti Rinanda Tri Setiawan Rurry Patradhiani Sanny Hahury, Sanny Saputra, Muhamad Angga Saufu, Ariyasti Roni Sedrianus Mangalik Soekarta, Rendra Sofia, Susetyowati Sucipto, Ari Nur Sukmana, Iin Indri Sukrun, Muhamad Tajuddin, Tamrin Tamrin Tajuddin Ummi Hanifah Marshush Wardianto, Achmad Saiku Wicaksono, Hanindyo Wihelmus Van Marzon Maniagasi Worabay, Jeany Vince Yakin, Kamal