Article Per Year (5 Year)
p-Index From 2021 - 2026
2.064
P-Index
This Author published in this journals
All Journal Kinesik Prosiding National Conference for Community Service Project Journal of Endocrinology, Tropical Medicine, and Infectious Disease (JETROMI) Journal of Innovation Research and Knowledge Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) International Journal Management and Economic (IJME) Golden Ratio of Data in Summary Journal of Data Mining and Information Systems Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) INOVTEK Polbeng - Seri Informatika Menulis: Jurnal Penelitian Nusantara
Angeline
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Literatue Review Pengaruh Pengalaman Mobile Banking Dan Persepsi Keamanan Terhadap Loyalitas Nasabah Di Indonesia Sheren Angguista; Angeline; Hommy Dorthy Ellyany Sinaga
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1121

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman Mobile Banking dan Persepsi Keamanan terhadap Loyalitas Nasabah di Indonesia melalui metode pendekatan yaitu Systematic Literature Review (SLR) yang kualitatif dengan adanya pendekatan ini yang dapat mengkaji berbagai jurnal dan artikel ilmiah relevan dalam 10 tahun terakhir. Hasil kajian ini Mobile Banking dan Persepsi Keamanan memberikan pengaruh yang lebih kuat dan signifikan terhadap Loyalitas Nasabah. Oleh karena itu, peningkatan kualitas layanan Mobile Banking serta sistem Persepsi Keamanan yang baik menjadi faktor penting dalam mempertahankan dan meningkatkan Loyalitas Nasabah di era digital.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, AND PROMOTION ON THE PURCHASE DECISION OF INDOMILK PRODUCTS IN BATAM CITY Angeline; Nora Pitri Nainggolan
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2722

Abstract

This study aims to analyze the influence of brand image, product quality, and promotion on purchasing decisions for Indomilk products in Batam City. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to Indomilk consumers domiciled in Batam City with a total of 119 respondents. The sampling technique used purposive sampling with the criteria that respondents had purchased Indomilk products and were at least 17 years old. Data analysis was conducted using descriptive statistics and multiple linear regression with the help of SPSS version 26. The results showed that partially brand image, product quality, and promotion had a positive and significant effect on purchasing decisions for Indomilk products in Batam City. Simultaneously, the three independent variables also had a significant effect on purchasing decisions. These findings indicate that consumer purchasing decisions are not only influenced by one factor, but are a combination of positive brand perceptions, good product quality, and effective promotional strategies. Findings study This give implications strategic for company in formulate marketing strategies use increase decision purchase consumers.
Co-Authors Agustina, Dita Michaela Ahmad Yafiz Hasby Angelo, Jacky Anita Dwi Septiani, Anita Dwi Elviana Eryc Ferryan Sofyan Frincillia Gunawan Djajaputra Haryadi Sarjono Hommy Dorthy Ellyany Sinaga Indasari Deu Joycelyn Calista Loren, Friska Marcella Angelin Cou Martineta, Meriza Muhammad Ardiansyah Nora Pitri Nainggolan Novita Novitasari, Arasyida Santina Shelly Graciella Sheren Angguista Stanley, Jason Nick Stefanie Rumapea Steven Rionaldo Chen Sundah, Pierre Mauritz Susanto, Silvia Claretta Tania, Sully Willy Winter Zai, Immanuel