Claim Missing Document
Check
Articles

Found 12 Documents
Search

Analysis Role of Digital Marketing and Self-Image Improving High School Students' Self-Presentation in Batam Using Instagram Liegestu, Suryo Pramono; Muhammad, Ardiansyah; Eryc
JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Vol. 8 No. 2 (2025): Issues January 2025
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jite.v8i2.13368

Abstract

With the rapid development of digital technology, Instagram serves as a critical platform for shaping self-image and promoting self-presentation among students. This study explores the influence of digital marketing and self-image on the self-presentation of high school students in Batam through Instagram, with Digital marketing and self-image serves as the independent variable and self-presentation as the dependant variable. Using a quantitative research method, data were collected from 353 respondents across 16 private high schools in Batam. The study finds that both digital marketing and self-image significantly affect students' self-presentation, with digital marketing enabling creative self-promotion and self-image enhancing confidence and personality expression. Key Instagram features like stories, highlights, reels, and posts are instrumental in fostering positive self-image and social interaction. Statistical analysis revealed that 22.8% of self-presentation is influenced by the studied variables, highlighting the role of external factors. This research underscores Instagram's role in inspiring fashion trends, promoting products, and cultivating a polished appearance, contributing to students' confidence and social perception. These findings have implications for understanding digital media's impact on youth behaviour and social identity
The Role of Ease of Use, Usefulness, Trust, and Algorithms in Platform Choice Among Batam Content Creators Willson; Eryc; Tjahyadi, Surya
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3596

Abstract

This research examines how Perceived Ease of Use, Perceived Usefulness, Perceived Trustiness, and Algorithm Awareness influence the attitude and intention of Batam content creators in utilizing digital platforms. Data collected from 137 Batam content creators were analyzed using linear regression. Results indicate that Perceived Ease of Use significantly affects Perceived Usefulness (t = 6.007, p < 0.001), but neither Perceived Ease of Use (t = 0,315, p = 0.753) nor Perceived Usefulness (t = 1.664, p = 0.099) impacts attitude. In contrast, Perceived Trustiness (t = 4.109, p < 0.001) and Algorithm Awareness (t = 2.584, p = 0.011) positively influence attitudes, while a strong relationship exists between attitude and intention to use platforms (t = 8.654, p < 0.001). These findings suggest that content creators should understand algorithm functionality and use trusted platforms to enhance content visibility and audience reach. Platform developers should focus on building trust by ensuring data security, transparent and fair content distribution systems, to create a sense of reliability & trustworthy, encouraging Batam creators to use the platform more actively.
Technology Acceptance and Planned Behavior: How TikTok Impacts Digital Entrepreneurship Intention among University Students in Batam City Juliandry, Cindy; Deu, Indasari; Eryc
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3606

Abstract

TikTok application is changing the shape of the economy and how young people see it as an opportunity. This study investigates the impact of TikTok application on digital entrepreneurship intentions among university students in Batam City. Leveraging the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), the research explores how perceived usefulness, perceived ease of use, attitudes, subjective norms, and perceived behavioral control influence students' entrepreneurial aspirations. A quantitative method with purposive sampling was used, targeting 460 respondents. The findings reveal that TikTok's user-friendly features and algorithmic design significantly affect digital entrepreneurship intentions, facilitating accessibility and fostering innovative business practices. The results underscore the importance of integrating digital tools into entrepreneurship, providing practical insights for educators, platform developers, and young people to enhance entrepreneurial engagement in the digital economy. Despite geographical limitations, this study contributes to the theoretical understanding of technology-driven entrepreneurship and highlights areas for future exploration.
ANALISIS PRAKTIK EKONOMI SIRKULAR MENGGUNAKAN TEKNOLOGI DIGITAL PADA RESTORAN DI BATAM, INDONESIA: PENDEKATAN PLS-SEM Wenky; Eryc
Jurnal INSTEK (Informatika Sains dan Teknologi) Vol 10 No 1 (2025): APRIL
Publisher : Department of Informatics Engineering, Faculty of Science and Technology, Universitas Islam Negeri Alauddin, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/instek.v10i1.54598

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi teknologi terhadap ekonomi sirkular di restoran yang berlokasi di Kota Batam, Indonesia. Dengan menggunakan model PLS-SEM (Partial Least Squares Structural Equation Modeling), penelitian ini mengevaluasi hubungan antar variabel utama, termasuk inovasi teknologi (TI), aplikasi sirkular (CA), transformasi digital sirkular (CDT), kinerja lingkungan (EP), dan kinerja ekonomi (EcP). Data diperoleh melalui survei yang melibatkan 404 responden dari berbagai restoran di Kota Batam. Hasil penelitian menunjukkan bahwa inovasi teknologi memiliki pengaruh yang signifikan terhadap aplikasi sirkular dan transformasi digital sirkular. Selain itu, aplikasi sirkular dan transformasi digital sirkular memberikan kontribusi positif terhadap peningkatan kinerja lingkungan dan ekonomi restoran. Studi ini menyoroti peran penting teknologi dalam mendukung implementasi ekonomi sirkular di sektor restoran, termasuk strategi untuk meningkatkan efisiensi sumber daya dan keberlanjutan operasional. Penelitian ini juga memberikan dasar untuk mengadopsi model serupa di sektor lain, seperti manufaktur dan jasa, guna mendukung agenda pembangunan berkelanjutan di Indonesia. Kontribusi dari penelitian ini terletak pada fokusnya yang spesifik dalam mengkaji hubungan antara inovasi teknologi dan ekonomi sirkular di sektor restoran di Kota Batam—konteks yang masih belum ada dibahas dalam penelitian-penelitian sebelumnya. Penelitian ini penting untuk membantu pemilik restoran memahami peran strategis teknologi dalam mendukung transisi menuju praktik ekonomi sirkular, serta memberikan dasar penerapan model serupa di sektor lain guna mempercepat agenda pembangunan berkelanjutan di Indonesia.
Manajemen Proyek Sistem Informasi, Studi Kasus di PT. Kreasi Dwimitra Nusantara Eryc; Angeline; Muhammad Ardiansyah
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10667

Abstract

Penelitian ini membahas pengalaman magang kerja sebagai Project Manager di PT. Kreasi Dwimitra Nusantara, sebuah startup teknologi digital yang fokus pada pengembangan solusi perangkat lunak berbasis web dan mobile. Selama magang, penulis terlibat langsung dalam pengelolaan proyek pengembangan fitur deposit dan admin panel menggunakan metode Agile Scrum. Penulis turut bertanggung jawab dalam perencanaan sprint, pemantauan progres tugas, serta koordinasi tim lintas disiplin. Hasil magang menunjukkan bahwa implementasi fitur deposit memfasilitasi transaksi digital pengguna, sementara admin panel mendukung efisiensi pengelolaan data dan monitoring transaksi klien secara real-time. Studi ini juga menyoroti pentingnya kematangan manajemen proyek dan kompetensi seorang Project Manager dalam mengelola proyek digital di era Industri 4.0, khususnya dalam konteks digitalisasi dan kolaborasi lintas budaya. Rekomendasi diberikan untuk pengembangan fungsi pelaporan dan dokumentasi sprint secara digital guna meningkatkan transparansi dan efisiensi kerja tim.
Magang kerja sebagai IT Support di PT. Avecode International Eryc; Calvin; Indasari
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10719

Abstract

Artikel ini menguraikan pengalaman magang sebagai IT Support di PT Avecode International selama enam bulan, dengan fokus pada pelaksanaan berbagai kegiatan teknis terkait instalasi, perawatan, dan troubleshooting perangkat keras, perangkat lunak, serta jaringan komputer. Penekanan diberikan pada proses perencanaan, pengembangan, pengujian, dan peluncuran sistem yang dilakukan secara sistematis melalui metode Agile dan siklus evaluasi berkala untuk memastikan efektivitas kerja. Hasil yang diperoleh menunjukkan peningkatan keterampilan teknis, pemahaman terhadap prosedur operasional, serta dokumentasi kegiatan secara terstruktur. Pengalaman ini turut memperkaya kompetensi mahasiswa dalam bidang teknologi informasi sekaligus mendukung kelancaran operasional perusahaan. Temuan ini menyarankan perlunya pengembangan sistem penilaian kinerja magang yang terukur dan peningkatan kemampuan komunikasi serta kerja sama dalam tim agar peserta magang dapat beradaptasi lebih baik di lingkungan profesional.
Perancangan dan Implementasi Aplikasi Bel Sekolah Berbasis Desktop Untuk SMK Advent Batam Eryc; Stanley; Ardiansyah
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10793

Abstract

Kegiatan kerja praktik dilaksanakan di SMK Advent Batam yang tujuan untuk merancang dan mengimplementasikan aplikasi bel sekolah berbasis desktop yang berfungsi sebagai pengganti sistem bel manual. Tujuan dari pengembangan aplikasi ini adalah untuk mendukung kegiatan operasional harian sekolah. Metode yang digunakan adalah pendekatan Scrum, yang dimulai dari wawancara kebutuhan, observasi lapangan, perancangan prototipe berupa duplikasi file, hingga pengembangan aplikasi secara iteratif berdasarkan umpan balik mitra. Aplikasi dikembangakan dengan bahasa pemograman Python yang dilengkapi dengan fitur jadwal bel, mode harian, mingguan, serta mode khusus seperti acara doa bersama. Implementasi dilakukan secara bertahap, dengan penyerahan aplikasi ke mitra, uji coba langsung, serta perbaikan berdasarkan permintaan mitra. Hasil akhir menunjukkan bahwa aplikasi berfungsi sesuai kebutuhan yang dilengkapi suara bel pemberitahuan aktivitas selanjutnya dan telah disetujui untuk digunakan ditahun ajaran baru. Kesimpulannya, aplikasi ini mampu meningkatkan ketepatan waktu dalam kegiatan sekolah.
Perancangan dan Implementasi Company Profile berbasis Web di PT. Audrey Sukses Sejahtera Eryc; Erved; Surya Tjahyadi
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10804

Abstract

Perancangan dan implementasi website company profile berbasis web statis dilakukan untuk PT Audrey Sukses Sejahtera, sebuah perusahaan distributor bahan bangunan ringan yang belum memiliki media digital resmi. Tujuan utama kegiatan ini adalah meningkatkan kehadiran digital perusahaan, memperkuat citra profesional, serta mempermudah akses informasi bagi mitra dan pelanggan. Proses pengembangan dilakukan melalui observasi, wawancara, pengumpulan data, dan pendekatan Agile Scrum dalam desain antarmuka dan pembangunan situs. Hasil akhir berupa website responsif yang dihosting melalui Netlify, disertai panduan pengelolaan konten agar pihak perusahaan dapat melakukan pembaruan secara mandiri. Implementasi ini terbukti efektif dalam meningkatkan efisiensi komunikasi dan kredibilitas digital perusahaan.
Identification of Critical Success Factors for the Implementation of Mandarin-language ERP Software: A Case Study in a Manufacturing Company in Batam Santoso, Didi; Eryc
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 17 No. 2 (2023): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As businesses increasingly adopt Enterprise Resource Planning (ERP) systems for improved performance, challenges associated with the implementation of Mandarin-language ERP software in a manufacturing company in Batam, Indonesia, have garnered significant attention. Using a qualitative research approach, this study conducted in-depth interviews with 27 employees familiar with the Mandarin-based ERP system. Thematic analysis was employed to understand the implications of language barriers and their impact on user performance. The research highlights key factors influencing the usability of Mandarin-language ERP systems, providing valuable insights for companies facing similar multilingual implementation challenges. The analysis emphasizes the crucial role of internal factors, including management involvement, commitment, training, and IT skills, in the successful implementation of Mandarin-language ERP systems. These findings serve as a practical guide for companies seeking to optimize internal processes and strengthen technological capabilities, facilitating smooth integration and utilization of ERP systems.
A Study of DevOps Implementation to Accelerate Software Development in Start-Up Industry Angeline; Eryc; Deu, Indasari
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 3 (2025): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/35yd1802

Abstract

This study explores how implementing DevOps influences perceived productivity in software development within startup companies in Batam, Indonesia. A quantitative method was used through a structured survey involving 261 respondents from ten software houses. Data were analyzed using Structural Equation Modeling (SEM) with AMOS to assess relationships among seven constructs adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT). Results show that Social Influence and Perceived Feasibility significantly affect the Intention to Adopt DevOps, which in turn has a positive impact on Perceived Productivity. Conversely, Performance Expectancy, Facilitating Conditions, and Perceived DevOps Practices show no significant effect. These findings highlight the importance of social support, collaborative culture, and technical readiness in shaping adoption intentions in resource-limited startups. The model demonstrates good fit (CFI = 0.924, TLI = 0.914, RMSEA = 0.065), explaining 74.2% of variance in perceived productivity, with the strongest path between Intention to Adopt DevOps and Perceived Productivity (β = 1.032, p = 0.001).