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All Journal Minda Baharu Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS) Jurnal Informatika Ekonomi Bisnis Jurnal Pendidikan dan ekonomi (JUPEK)
Mujiyanti, Sri Ayudha
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENDAMPINGAN PEMASARAN DIGITAL BAGI KELOMPOK EKONOMI RUMAH BATIK INGKLUSI RUBI DI DESA KEDUNGDOWO Mujiyanti, Sri Ayudha; Suparto, Arico Ayani; Wahyudi, Wahyudi; Hasan, Abil; Candra, Hairel; Fajri, Nurul; Imama, Nur
MINDA BAHARU Vol 8, No 1 (2024): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v8i1.6174

Abstract

Mitra pengabdian kepada Masyarakat dalam kegiatan ini adalah Usaha Mikro, Kecil dan Menengah (UMKM) bernama RUBI dalam usaha pemasaran kain batik di Desa Kedungdowo. UMKM ini telah berdiri sejak tahun 2022. Namun, model pemasaran yang digunakan masih konvensional yaitu dengan membuka toko biasa. Untuk itu, perlu diberikan pelatihan pentingnya penggunaan media digital untuk mendukung metode pemasaranyang sudah ada. Anggota RUBI mayoritas adalah penyandang disabilitas, akan tetapi mampu mengoperasikan perangkat digital seperti gadget atau handphone. Metode yang digunakan adalah dengan memberikan pelatihan pembuatan akun-akun di media digital bagi para anggota RUBI dan cara penggunaannya secara optimal untuk kepentingan pemasaran diikuti dengan pendampingan secara berkesinambungan. Tujuan dari kegiatan ini adalah untuk menambah kemungkinan pasar yang lebih luas bagi UMKM RUBI. Setelah pelatihan, RUBI bisa mendapatkan pesanan jarak jauh (online) dengan memanfaatkan aplikasi-aplikasi sedrhana untuk menunjang pemasaran baik itu aplikasi untuk membuat konten, penyampaian pesanan dan pembayaran secara daring.
Koperasi Indonesia dan Permasalahannya Mujiyanti, Sri Ayudha
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.653

Abstract

The This article explores the challenges faced by cooperatives in Indonesia, focusing on human resources, capital, member awareness, societal perceptions, and competition. Despite significant growth, only 9.2% of the population are cooperative members, with a minimal contribution to the GDP and employment rate. The study aims to identify reasons hindering cooperative competitiveness and growth. Solutions include improving member training, capital management, transparency, and countering negative perceptions. Digital transformation can address competition from microfinance institutions and online platforms. Understanding these challenges will aid in developing effective strategies to strengthen cooperatives' role in Indonesia's economy.
Persepsi Gen Z terhadap Koperasi Sebagai Entitas Bisnis yang Berkelanjutan Mujiyanti, Sri Ayudha; Maulidiyah, Nailin Nikmatul; Dassucik; Rasyidi, Ahmad Hafas; Indawati, Nindi Kamila
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.705

Abstract

Cooperatives are collaborative organizations that stand between commercial businesses and cooperatively managed resources. The cooperative business model is a sustainable business. Gen Z is the next generation of future owners who need to know about the advantages of the cooperative business model. In this study, knowledge is the only variable studied to prove whether this factor has an impact to perception.
Sustainable Marketing Strategy Focuses on 4P for MSMEs Mujiyanti, Sri Ayudha; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12382

Abstract

Sustainable marketing has become an interesting topic as people around the world begin to realize the importance of preserving the environment. Sustainable marketing strategies focusing on the 4Ps (product, price, place, and promotion) have been applied to various businesses and enterprises. This study seeks and organizes how these strategies have been practiced in the business world so that they can be a consideration for MSMEs to identify which strategies can be chosen to be practiced according to their business conditions. This study is a qualitative literature review study from sources in the form of literature published in the last 10 years. The implementation of sustainable marketing often requires significant initial capital or investment such as the use of environmentally friendly materials, technology investment, and certification.
Examining Gen Z’s Intention to Join NFT Loyalty Programs: The Role of Perceived Value and Ease of Use Mujiyanti, Sri Ayudha; Sudarmiatin
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14495

Abstract

This study aims to examine the influence of perceived value and perceived ease of use on Generation Z's intention to participate in NFT-based loyalty programs. Perceived value is measured through three key dimensions: functional value, symbolic value, and hedonic value, while perceived ease of use is tested as a moderating variable. A quantitative approach using PLS-SEM analysis was applied, with a saturated sample of 50 Gen Z respondents. The results show that perceived value has a significant positive effect on the intention to join NFT-based loyalty programs, while perceived ease of use does not significantly moderate this relationship. These findings suggest that businesses should focus more on delivering strong perceived value when designing NFT loyalty strategies, particularly in appealing to the preferences and digital experiences of Gen Z consumers.
Community Engagement and Facilitation in Village Digital Transformation: Leveraging Websites to Enhance MSME Development and Public Information in Kedungdowo Village Mujiyanti, Sri Ayudha; Suparto, Arico Ayani; Rasidi; Fatoni, Ahmad; Sari, Putri Delila; Hidayat, Rahman; Wardani, Diah Ayu; Lisnawati, Dwi; Qomariyah, Alviyatul; Fadilah, Farhan
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2749

Abstract

Purpose: This study aims to support the digital transformation of Kedungdowo Village by enhancing the use of its website for public services and the promotion of local potential, particularly MSMEs. Method: The activity employed a participatory approach involving socialization sessions, focused group discussions, and hands-on assistance for village stakeholders. Practical Applications: The program resulted in a structured plan to optimize the OpenSID system, including a domain update and improved content management to promote village resources. Conclusion: The initiative successfully improved digital literacy among village actors and established a model for community-based digital governance in rural areas.
ANALISIS KUALITAS PRODUK, PELAYANAN, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA SEBLAK CAK HEN Fajri, Nurul; Mujiyanti, Sri Ayudha; Sri Darmawati, Lusi Endang
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 7 No 1 (2025): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17769543

Abstract

The culinary industry in Situbondo Regency continues to grow rapidly, leading to intense competition among local businesses. One of them, Seblak Cak Hen, must maintain its product quality, service performance, and pricing strategy to sustain customer loyalty. This study aims to examine the influence of product quality, service quality, and price on customer loyalty at Seblak Cak Hen. The research applies a quantitative descriptive approach using a survey method with 100 respondents who have purchased the product at least twice. Data were analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that product quality, service quality, and price all have a positive and significant impact on customer loyalty, both partially and simultaneously. Among these variables, product quality plays the most dominant role in shaping customer loyalty, followed by service and price. The results imply that maintaining consistent flavor, providing responsive and friendly service, and offering reasonable prices aligned with perceived value are key strategies to enhance satisfaction and strengthen customer loyalty.
Co-Authors Ahmad Fatoni Arico Ayani Suparto Candra, Hairel Darmawati, Lusi Endang Sri Dassucik Fadilah, Farhan Hasan, Abil Hidayat, Rahman IMAMA, NUR Indawati, Nindi Kamila Lisnawati, Dwi Maulidiyah, Nailin Nikmatul Nurul Fajri Qomariyah, Alviyatul Rasidi Rasyidi, Ahmad Hafas Sari, Putri Delila Sudarmiatin Wahyudi Wahyudi Wardani, Diah Ayu Wening Patmi Rahayu