Article Per Year (5 Year)
p-Index From 2020 - 2025
2.629
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal Of Management Science (JMAS) Jurnal Edueco Jurnal Mantik Global Financial Accounting Journal Jurnal Ekonomi dan Perbankan Syariah Journal Of Sharia Banking Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal Of Islamic Social Finance Management Jurnal Studi Pemerintahan dan Akuntabilitas INASJIF Ulil Albab
Jafar Nasution
Universitas Islam Neger Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
DETERMINAN KEPUTUSAN PEMBELIAN MAKANAN HALAL Ali Hardana, Ali Hardana; Nasution, Jafar; Anugrah Nasution, Ananda
Jurnal Edueco Vol. 6 No. 2 (2023): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v6i2.183

Abstract

Abstract: The halal food industry is growing rapidly in Indonesia. One of them is boiled snail street food in Padangsidimpuan City. Research was conducted on 99 consumers of boiled snail street food. This research uses quantitative research with instrument testing through validity and reliability tests. Then multiple linear regression analysis is used to determine the effect of the independent variable on the dependent variable. The results show that the variables price, halal awareness and level of religiosity have a positive and significant effect on the decision to purchase halal food at the Adangsidimpuan boiled snail street food. Other findings in this research show that the halal label variable has no influence on the decision to purchase halal food at Padangsidimpuan boiled snail street food.
Business strategy for halal food-based businesses regional (Minangkabau) in Padangsidimpuan City Nasution, Jafar; Hayati, Rahma; Hardana, Ali
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5745

Abstract

Mix marketing is the main marketing design consisting of product, price, place, and promotion. The sale of regionally-based halal food is still lacking promotion both through print media and through social media. Although Minang restaurants have many enthusiasts, in reality they have not utilized online ordering. This study aims to analyze how the concept of marketing strategy includes product, price, location, place, target, sales position and market segment for Minang culinary businesses in Padangsidimpuan City. This research uses qualitative anthropological methods with expioratory and inductive methods.  Segmentation strategy, this segment is more directed to all communities. Regarding the positioning strategy, this strategy focuses on improving service quality. Regarding the product strategy, they business actors have produced halal food and drinks, as for the price strategy, the price offered by the producer is a competitive price related to promotion, they promote their goods by word of mouth
The effect of advertising and sales promotion on television on brand awareness bukalapak on visitors to Padangsidimpuan City Hardana, Ali; Replita, Replita; Damisa, Arti; Nasution, Jafar
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.552

Abstract

Indonesia's market industry is the most competitive in Southeast Asia. This is evidenced by the large number of markets in Indonesia, which accept both foreign and domestic products. Market companies use various marketing strategies to increase public brand awareness. One of them is marketing through television media. Advertising content (X1) and sales promotion programs (X2) are offered and demonstrated as strategies to grow brand knowledge (Y) in the minds of potential customers. Bukalapak uses TV commercials to market. From 2021 to 2023, Bukalapak spent more money on advertising than all other online stores. The number of samples taken in this study amounted to 30 people, with the incidental sampling method. The sample size of 30 people was divided into two groups, each totaling 15 respondents, using a quasi-experiment. experiment. The first group was group who did remember the Bukalapak Harbolnas advertisement in December 2023. The results of this study indicate that the content of Bukalapak's advertisements can influence brand awareness of consumers by 75.4% can affect consumer brand awareness by 75.4%. This is based on with Bukalapak's totality in promotion through television which making Bukalapak as a marketplace brand with marketplace brand with the among others.
Pengaruh Rasio Keuangan Pemerintah Daerah Terhadap Indeks Pembangunan Manusia Ali Hardana; Jafar Nasution; Arti Damisa
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 5: April 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

-
Peningkatan Ekonomi Mustahik Melalui Strategi Pengelolaan Zakat Produktif BAZNAS Tapanuli Selatan Tanjung, Imam Azhari; Harahap, Darwis; Nasution, Jafar
Journal of Islamic Social Finance Management Vol 5, No 2 (2024): JULI - DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jisfim.v5i2.12156

Abstract

Zakat berperan dalam mensejahterakan masyarakat,karena melalui zakat dapat membantu mencukupi kebutuhan masyarakat miskin. Ada beberapa cara menyalurkan zakat yaitu melalui zakat untuk konsumsi dan zakat produktif. Tujuan zakat produktif untuk mengangkat kondisi mustahik menjadi muzakki dengan memberikan modal usaha sehingga dapat meningkatkan ekonomi mustahik. Akan tetapi persoalan tersebut sering dijumpai dimana dana zakat produktif tidak tepat sasaran dalam pendistribusiannya dan pengelolaannya. Tujuan penelitian ini adalah mengetahui strategi pengelolaan zakat produktif untuk meningkatkan ekonomi mustahik di BAZNAS Tapanuli Selatan. Penelitian ini merupakan penelitian kualitatif dengan analisis data dilakukan dengan pengumpulan data, reduksi data, display data, dan verifikasi Kesimpulan. Hasil penelitian menjelaskan bahwa pendistribusian zakat yang dilakukan BAZNAS Tapanuli Selatan belum mampu meningkatkan ekonomi dan masih banyak mustahik belum bisa berubah menjadi muzakki. Dan pengembangan setiap usaha mustahik belum terealisasikan dengan baik. Dimana terdapatat beberapa masalah diantaranya masalah BAZNAS dan mustahik. BAZNAS Tapanuli Selatan hanya menyalurkan zakat produktif dan evaluasi saja. Untuk solusi menyelesaikan masalah tersebut perlu adanya pembinaan dan pendampingan kepada nustahik. Hal itu berdampak pada mustahik yang menjalankan usahannya, agar mustahik mempunya skill dan mampu mengelola usahanya dengan baik dan berkembang, sehingga dapat meningkatkan ekonomi mustahik.
Co-Authors Ali Hardana Anugrah Nasution, Ananda Arbanur Rasyid Arti Damisa Arti Damisa aviva aviva Harahap, Darwis Hararap, Naruddin Khalil Lestari, M.E.I, Sry Lestari, Sry Lismawati Hasibuan Rahma Hayati Replita, Replita sunarji harahap Tanjung, Imam Azhari Yuriani Nasution Zein, Aliman Syahuri