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All Journal Jurnal Teknoin Jurnal technoscientia Jurnal Teknologi Jurnal Rekavasi Dharma Bakti Jurnal Rekayasa Industri (JRI) JURNAL TEKNOLOGI TECHNOSCIENTIA Journal of Industrial and Engineering System Prosiding Simposium Nasional Rekayasa Aplikasi Perancangan dan Industri Jurnal Abdimas Jatibara Jnanadharma
Endang Widuri Asih
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Dharma Bakti

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Peningkatan Promosi Produk Melalui Sarana Fotografi Produk dan Editing Foto Ustyannie, Windyaning; Asih, Endang Widuri; Mawadati, Argaditia; Sulistyaningsih, Eka; Wibowo, Agus Hindarto; Sekarjati, Kartinasari Ayuhikmatin; Setyowati, Dwi; Zaitunnah, Anis
DHARMA BAKTI Dharma Bakti-Vol 5 No 1-April 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i1.3923

Abstract

OK OC ADMA Yogyakarta is a social movement for job creation. The entrepreneurship andpeople's economy movement initiated by OK OC ADMA aims to be able to createindependence and a lot of jobs for the people of Indonesia. In addition, OK OC ADMAYogyakarta provides business stalls for entrepreneurs based on IT and provides businesscoaching and training as well as entrepreneurship guidance. However, the members of OKOC ADMA Yogyakarta still have limited knowledge in product photos and the applicationof technology, especially the creation of social media content to make it easier for membersto promote their business products. So, in this community service activity, counseling isgiven to members about the science of product photography and the photo editing processusing a smartphone so that it becomes content that can be a promotional media. The methodused for the first time was counseling OK OC ADMA members about the importance ofproduct photos and digital promotions to increase sales. After knowing the theory, thetraining participants applied product photo techniques using cellphones and registered forsocial media, such as Facebook Business and Instagram. Then the participants download aphoto editing application and start creating content using the product photos they alreadyhave. From the results of the counseling carried out by the service, product photos and thecreation of promotional content can be done independently in the future. Product photos andphoto editing so that they become promotional content can ease the burden on entrepreneursin promoting all over through online media, which can indirectly help increase the reach oftheir product promotions.
Strategi Pemasaran Produk Dengan Whatsapp Business Bagi UMKM Argaditia Mawadati; Ustyannie, Windyaning; Sulistyaningsih, Eka; Agus Hindarto Wibowo; Kartinasari Ayuhikmatin Sekarjati; Endang Widuri Asih
DHARMA BAKTI Dharma Bakti-Vol 5 No 2-Oktober 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i2.4043

Abstract

Data dari BPS menunjukkan masih sangat sedikit usaha yang memanfaatkan pemasaran online. Berdasarkan wawancara singkat dengan para pelaku usaha anggota OK oCE ADMA diketahui bahwa banyak UMKM yang terdampak selama pandemi COVID-19. Penjualan mereka mengalami penurunan selama pandemi berlangsung, karena mereka tidak dapat membuka usaha secara offline akibat adanya pembatasan sosial berskala besar. Selama ini usaha yang mereka jalan mayoritas masih mengandalkan pemasaran secara offline. Penggunaan media sosial sebagai sarana promosi pun belum dimaksimalkan dengan baik. Metode yang digunakan adalah penyuluhan sekaligus praktek pembuatan Whatsapp Bisnis. Dari hasil penyuluhan yang dilaksanakan oleh pengabdi, pelaku bisnis telah memiliki Whatsapp Bisnis bagi usaha mereka masing-masing. Namun pelaku bisnis perlu melengkapi pembuatan katalog untuk sarana pemasaran online produk mereka
Co-Authors Abrianto Abrianto, Abrianto Achmad Noerkhaerin Putra Agus Hindarto Wibowo Agus Hindarto Wibowo Agusta Wahyu Saputra, Agusta Wahyu Andrean Emaputra Angga Pratama Argaditia Mawadati Arie Pohandry Bagas Robi Arjianto Cyrilla Indri Parwati Damar Indah Septiana Damayanti, Isywana Yupie Dwi Setyowati Edward Leyn, Edward Eka Sulistyaningsih Hartien, Turid Hijri Hidayat, Afif Husmadi, Indra Sebrian Imam Sodikin Joko Susetyo Keren Irene Sengke, Keren Irene Muh Hadi, Muh Muhammad Wahab, Muhammad Muhammad Yusuf Najah, Arini Najah, Arini Ndikoe, La Ode Abdul Kasim Netty Widyastuti Nugraha, Muhammad Abhimantra Chandra Petrus Wisnubroto Raharjo, Heharuman Rahmanto, Sugun Rain, La Ode Rahmat Rif`ah, Mega Inayati Risma Adelina Simanjuntak Risma Simanjuntak, Risma Sapto Budi Pamungkas, Sapto Budi Saputro, Widodo Sasongko, Ganang Sekarini, Dian Siti Saudah Sulistyaningsih, Eka Warkula, Renheart Deovika Winarni Winarni Windyaning Ustyannie Windyaning Ustyannie Zaitunnah, Anis