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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Ekonomi Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Manajemen dan Inovasi (MANOVA) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Jurnal Ilmiah Ekonomika & Sains Investama : Jurnal Ekonomi dan Bisnis EKOBIS SYARIAH ASNAF
Aini, Saqofa Nabilah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Transformasi Digitalisasi Pemasaran Di Niagaland Surabaya nisaa, khoirun; Tsaqiffi, Najih; Syaffa, Firdaus; Aini, Saqofa Nabilah
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 2 (2025): Februari 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i2.351

Abstract

This study analyzes how digital transformation in Niagaland Surabaya implements marketing strategies. This type of research is a qualitative approach, while the data collection techniques are interviews and thematic analysis to identify the main patterns in the implementation of this strategy. The results of the study revealed that Niagaland actively uses social media, especially Facebook and WhatsApp, to reach customers in various locations, both near and far from the operational area. This can be supported by the fact that the company relies on fresh generation Z human resources, which produce creative and innovative content. The content produced, especially video content, will attract customers' attention because it is also relevant and interesting to them. Such an approach not only strengthens relationships with customers but also significantly expands Niagaland's market reach. The digital transformation implemented has been able to increase the effectiveness of the company's marketing. In addition, customers also get a better experience thanks to more personal interactions and interesting content. This study concludes that social media-based strategies and content creativity are the keys to Niagaland's success in utilizing digital transformation for its business growth..
Analisis Penerapan Bauran Pemasaran Syariah Terhadap Peningkatan Penjualan Bakpia Ulir Surabaya Setyowati, Sulis; Aini, Saqofa Nabilah
EKOBIS SYARIAH Vol. 9 No. 1 (2025): Islamic-Based Economic and Business Development in the Context of Community Emp
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v9i1.27180

Abstract

Dalam bauran pemasaran syariah, ada beberapa batasan, yaitu produk yang dijual harus halal dan berkualitas tinggi. Penetapan harga harus didasarkan pada nilai yang wajar dan tidak boleh dinaikkan secara berlebihan. Lokasi usaha harus bebas dari sengketa, dan promosi harus dijalankan tanpa unsur penipuan.Metode penelitian yang digunakan dalam penelitian ini adalah peneltian kualitatif deskriptif. Penelitian ini berlokasikan di home industry di Gang Benteng 1 No. 31, Kelurahan Jemur Wonosari, Kecamatan Wonocolo, Surabaya. Subjek penelitian yang diteliti yaitu Bakpia Ulir Surabaya milik UD. Oca Surabaya. Sumber data yang digunakan adalah  data primer dan sekunder. Teknik pengumpulan datayakni dengan observasi dan wawancara. Analisis data kualitatif yakni dengan melakukan langkah-langkah reduksi data, penyajian data, dan penarikan kesimpulan. UD Oca Surabaya mengalami peningkatan setelah memperoleh sertifikat halal pada tahun 2021. Peningkatan tersebut terlihat dari meningkatnya kepercayaan konsumen terhadap produk dan jangkauan pemasaran yang menjadi lebih luas. Penerapan bauran pemasaran syariah yang dilakukan oleh UD. Oca Surabaya telah memberikan dampak positif terhadap peningkatan penjualan produk Bakpia Ulir Surabaya. Penerapan bauran pemasaran syariah telah memberikan manfaat bagi perusahaan dan juga bagi konsumen.
Strategi Digitalisasi PSDM Pada Baitul Maal Muamalat Untuk Mendukung Pemberdayaan Masyarakat Prayoga, Achmad Rian Agung; Aini, Saqofa Nabilah
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.399

Abstract

This study aims to analyze the digitalization strategy of human resource development (HRD) implemented by Baitulmaal Muamalat (BMM) in supporting the effectiveness of community empowerment programs. Digital transformation in HR management is a strategic aspect to improve the internal capabilities of Islamic philanthropic institutions in responding to the challenges of the Industrial Revolution 4.0 and the Society 5.0 era. This study uses a qualitative descriptive method with data collection through in-depth interviews, direct observation, and internal documentation of the institution. The results of the study indicate that the HRD digitalization strategy at BMM is carried out through technology-based training, strengthening the role of the young generation of digital natives in program management, and utilizing internal applications (SiBam) for performance evaluation and control. The findings also show that the implementation of this digital strategy has an impact on increasing work efficiency, program target accuracy, and expanding the reach of beneficiaries. Based on these results, it can be concluded that HR digitalization not only increases the operational effectiveness of the institution but also strengthens the leverage of sustainable economic empowerment programs. This study is expected to be a reference for Islamic social and financial institutions in designing digital strategies that are adaptive and have a broad impact on society.
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
Efektifitas Strategi Pemasaran Digital melalui Media Sosial Studi pada Akun Instagram Mikhayla_shop Aini, Saqofa Nabilah
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 2 (2024): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i2.1583

Abstract

This study aims to analyze the form of digital marketing strategies through social media on Instagram accounts Mikhayla_shop and the effectiveness of digital marketing. So in this study, there are two formulations of the problem, namely: 1) How is digital marketing strategy through social media study on Instagram account Mikhayla_shop?; and 2) How effective is digital marketing through social media studies on Instagram account mikhayla_shop? This study uses qualitative research methods with a descriptive approach. Primary data sources come from interviews, observations, and document studies with owners and employees of the Mikhayla_shop. While the secondary data sources come from books, information sources and archives, and official personal documents. The data collection technique is done by structured interviews, indirect observation, and documentation related to sales data and strategy modes that have been carried out. The results showed that the digital marketing strategy through social media conducted by mikhayla_shop is quite effective and is based on segmentation, targeting, and positioning activities. The use of effective digital marketing strategies can attract more consumer buying interest and can increase sales.  
Analisis Studi Kelayakan Pengembangan Bisnis dalam Keputusan Ekspansi: (Studi Kasus Batik Lochatara Kediri) Agustin, Riska; Aini, Saqofa Nabilah; Romaisyah, Luqita; Lestari, Sekar Rizky Margi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2110

Abstract

MSMEs which are growing rapidly in Indonesia play a role in economic growth and job creation, one of the sectors is the batik craft industry. In Kediri Regency, Lochatara Batik is a growing MSME and plans to expand its products and market share. Before carrying out expansion, it is necessary to carry out a business feasibility study analysis to find out whether the expansion plan is feasible or not. This research aims to analyze aspects in the Lochatara Batik business feasibility study related to the expansion plans that will be carried out. A descriptive qualitative method using observation, interviews and documentation of the owners and employees of Batik Lochatara was carried out in this research method. The results, according to legal aspects, market and marketing aspects, financial aspects, technical or operational aspects, management and organizational aspects, economic and social aspects as well as environmental impact aspects, the business and expansion planned by Batik Lochatara were declared feasible to carry out. The results of this analysis can also be used as a reference for company owners to identify and minimize obstacles and risks that arise in the business in the future.
Analysis of the Digital Marketing Mix on the Mikhayla_Shop Account Reviewed from the Perspective of Islamic Business Ethics Aini, Saqofa Nabilah; Romaisyah, Luqita; Agustin, Riska
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 13 No. 2 (2023): October
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2023.13.2.144-157

Abstract

This study aims to examine the application of the digital marketing mix through the Instagram account of Mikhayla_Shop, a leading hijab retailer in Indonesia, from the perspective of Islamic Business Ethics. Using a qualitative descriptive approach, the study analyzes how each component of the marketing mix (7Ps: Product, Price, Promotion, Place, People, Process, and Physical Evidence) is implemented in alignment with key Islamic ethical principles: tawḥīd (divine unity), justice, free will, responsibility, and iḥsān (excellence). The findings reveal that Mikhayla_Shop's strategies demonstrate a unique integration of ethical values into modern digital marketing practices, maintaining transparency, fairness, and customer respect in all touchpoints. This research contributes to the growing discourse on ethical marketing in Muslim-majority digital economies by offering a context-based model of Sharia-compliant digital marketing strategy. It provides empirical grounding for the application of Islamic ethics in contemporary e-commerce environments. Future research may expand this framework across comparative cross-national studies, particularly in the emerging halal fashion industry, to explore the adaptability and scalability of Islamic ethical marketing practices in global digital marketplaces.
Pengambangan Budidaya Jamur Tiram Untuk Mendorong Keberlanjutan Program Ekonomi Kreatif Dan Pemberdayaan Masyarakat di LAZNAS BAITULMAAL MUAMALAT Nadhatus, Auliya'; Rinjanik, Nadhatus Dwi Ayu; Aini, Saqofa Nabilah
ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf Vol 3 No 2 (2024): Vol 3, No 2 (2024)
Publisher : Prodi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/asnaf.v3i2.8563

Abstract

Hasil dari penelitian menunjukkan bahwa Program ini masih pertama kali dilakukan, sehingga masih butuh pendampingan dari LAZNAS Baitulmaal Muamalat untuk mengawali program budidaya jamur tiram. Proses dari kegiatan budidaya jamur tiram dimulai dari pembuatan media jamur, pembibitan, dan sampai ke pengolahannya. Penelitian ini menggunakan pendekatan kualitatif, yang dimana pengumpulan datanya menggunakan metode wawancara dan observasi, mengumpulkan referensi berupa bahan bacaan seperti buku dan artikel jurnal. Penelitian ini bertujuan untuk meningkatkan produktivitas sektor ekonomi kreatif dan pengembangan masyarakat di daerah Benowo Surabaya, sehingga nanti akan menjadi kelompok Usaha Mikro Kecil dan Menengah (UMKM).
Pengaruh Persepsi Harga, Lokasi dan Fasilitas terhadap Keputusan Pembelian Member di Armada Jhonson Gym Porong Verizka, Meyda Ayu; Saqofa Nabilah Aini
Jurnal Ilmiah Ekonomika & Sains Vol 6 No 2 (2025): November 2025 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v6i2.694

Abstract

This study aims to analyze the influence of price perception, location, and facilities on membership purchasing decisions at Armada Jhonson Gym Porong, Sidoarjo. A quantitative approach using multiple linear regression was applied, involving 120 respondents from Millennial and Gen Z generations. The results indicate that facilities have a significant partial effect on purchasing decisions, while price perception and location are not significant. Simultaneously, all three variables significantly affect purchasing decisions with an F-test value of 2.825 and a significance level of 0.042, yet they only explain 6.8% of the variation in purchasing decisions (R² = 0,068). These findings confirm that facilities are the main factor encouraging consumers to join and maintain their membership. The study implies that gym management should focus on improving facilities and services to attract and retain members, especially Millennials and Gen Z, amid increasing competition in the fitness industry.
Co-Authors Afifah, Istiqomatul agustin, riska Alannawa, Sonia Rosta Khoirun Nisaa, Khoirun Kusuma, Ahmad Arul Ade Lestari, Sekar Rizky Margi Nadhatus, Auliya' Prayoga, Achmad Rian Agung Rahmawati, Aisha Rinjanik, Nadhatus Dwi Ayu Riska Agustin Romaisyah, Luqita Sahid Susilo Nugroho Sulis Setyowati, Sulis Syaffa, Firdaus Syarifah, Tsaniyatas Tsaqiffi, Najih Verizka, Meyda Ayu Zamrodul Ardina