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All Journal Jurnal Konseling dan Pendidikan Jurnal Ekonomi Modernisasi Research Collections Musawa : Jurnal Studi Gender dan Islam JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Ilmiah Ekonomi Islam Asia-Pacific Management and Business Application Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) Ilomata International Journal of Management JURNAL EKONOMI SYARIAH Ihtiyath : Jurnal Manajemen Keuangan Syariah Ilomata International Journal of Management Jurnal Riset Akuntansi dan Auditing Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Comprehensive Journal of Islamic Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Sri Eka Astutiningsih
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Faktor Yang Mempengaruhi Loyalitas Pelanggan (Kepuasan Pelanggan Sebagai Variabel Moderating) Perspektif Ekonomi Islam Ivan Fadilla Budi Wardana; Sri Eka Astutiningsih
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6764

Abstract

This study is a quantitative study that aims to examine the factors that influence customer loyalty with customer satisfaction as a moderating variable in the perspective of Islamic economics. These factors are product quality, business location, product price, service quality and brand image on customer loyalty with customer satisfaction as a moderating variable in Raos Kopi Tulungagung. The population of this study amounted to 215 people who were taken from customers of Raos Kopi Tulungagung. The research sample was determined by simple random sampling technique, namely taking samples from the entire population. The resource obtained from interviews, questionnaires and documentation. The resource analysis method used is Moderating Regression Analysis (MRA). This study shows Results (1). Product quality has no significant effect on customer loyalty, (2). Business location, product price, service quality and brand image have a significant effect on customer loyalty, (3). Product quality, business location and service quality have no significant effect on customer satisfaction, (4). Product prices and brand image have a significant effect on customer satisfaction, (5). Product quality, product price, service quality, product quality on customer satisfaction, product price on customer satisfaction and service quality on customer satisfaction have no significant effect on customer loyalty. Factors that influence customer loyalty with customer satisfaction as moderating variables in the Islamic perspective are business location, brand image, business location on customer satisfaction, brand image on customer satisfaction have a significant effect on customer loyalty with customer satisfaction as a moderating variable on Raos Kopi Tulungagung. This research is expected to be a reference and evaluation for Muslim business actors in improving their business.
Co-Authors Adlan, Muhamad Aqim Armanu Thoyib Armanu Thoyib Binti Nur Asiyah Devi Nindya Nur Anugraheni Diah Nurdiana Purnama Sari Eka Afnan Troena Eka Afnan Troena Haniva Ariviany Irkha Fitriana Jumari Ivan Fadilla Budi Wardana Lantip Susilowati Lisa Yuni Lestari M. Nanang Febrianto Maimuna, Nadya Amalia Margono Setiawan Meitama Lestarini Mey Susanti Nindya, Devi Nita Agustina Nurlaila Eka Erfiana Sari, Citra Mulya Siti Aisah SITI AISAH Sri Dwi Estiningrum Vina Marotus Salsabila Yudiantoro, Deny