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All Journal JURNAL PENDIDIKAN TAMBUSAI Indo-MathEdu Intellectuals Journal Batara Wisnu : Indonesian Journal of Community Services Asian Journal of Management Analytics Maneggio
Faiqoh, Dina Nadiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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SOLUSI LEGALITAS DAN MANAJEMEN USAHA UNTUK UMKM DI DESA LABUHAN RATU 1 KECAMATAN WAY JEPARA KABUPATEN LAMPUNG TIMUR Putri, Sastya; Faiqoh, Dina Nadiyah; Setiowati, Reni Diah; Yulianti, Tri Endang
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.295

Abstract

This PKM activity is carried out in Labuhan Ratu Village, Way Jepara District, and is aimed at MSME entrepeneurs in Labuhan Ratu 1 Village, which consists of a variety of culinary businesses. PKM is conducted to provide business operators with an understanding of factors that support their business, such as legality and management, so that the business does not only focus on profit but can also develop in the future by paying attention to and applying these supporting factors. Therefore, PKM is conducted to provide an understanding of business legality. There are three stages in the method of implementing activities. First is the preparation. This includes pre-survey, team formation, proposal creation and submission, team and partner coordination, and preparation of training tools and materials. The second stage is program socialization. This is done through counseling 9presentation of material) and discussion. The third stage is evaluation are compared before and after the program implementation through interviews and observations. After that, a report is prepared for publication. The sozialization discusses brand, legality, and marketing strategies. After the socialization, there were several outcomes and external activities produced. First, business actors gained a better understanding of the function of trademarks and their legality, and they began implementing trademark registration to obtain legal protection for their trademarks. Second, entrepeneurs learn about brands as a marketing strategy and they make their brands attractive and sellable. The societal value system in the field of Education, especially in economics and law, is improved with this program.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Faiqoh, Dina Nadiyah; Riyadi, Selamet; Lestari, Setyani Dwi; Mudjijah, Slamet
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
The Role of Dynamic Pricing to Improve Revenue and Competitive Advantage FAIQOH, DINA NADIYAH; JEMMY, JEMMY; SAPUTRO, ADI; MUHDALIHA, ERYCO; KUSNAWAN, AGUS
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fas50936

Abstract

Dynamic pricing is a pricing strategy that allows companies to adjust product prices based on demand, time, and customer behavior. With advances in technology and analytics, the application of this strategy is increasingly widespread, helping companies understand demand patterns in real-time and maximize revenue. Despite providing a competitive advantage, companies must pay attention to transparency and fairness in pricing in order to maintain customer trust. The implementation of dynamic pricing is expected to continue to evolve with the involvement of artificial intelligence and predictive analytics, allowing companies to set prices more accurately according to market conditions. In addition, dynamic pricing also plays a role in supporting sales of products that have a limited shelf life, so as to minimize waste and improve operational efficiency. This strategy also includes dynamic bundle pricing, which can increase customer loyalty through more relevant offers. The provision of discounts in this strategy contributes to an increase in positive interactions and product recommendations, although the impact is often temporary within the retail sector. Overall, dynamic pricing helps companies maintain competitiveness and improve customer satisfaction with more adaptive and data-driven pricing strategies.
Entrepreneurial Leadership in Cultivating an Organizational Culture of Innovation for Sustainable and Circular Agriculture Strategies in Farmer Groups Sugiarto, Dadet; Riyadi, Selamet; Mudjijah, Slamet; Susanto, Jemmy; Faiqoh, Dina Nadiyah
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3706

Abstract

This research aims to determine entrepreneurial leadership in fostering an organizational innovation culture for sustainable and circular agricultural strategies among farmer groups. This study employs a mixed-methods approach to explore the relationships between entrepreneurial leadership, organizational culture, and the adoption of sustainable agricultural practices. Quantitative data from structured surveys and qualitative insights from interviews and focus group discussions highlight how entrepreneurial leadership significantly correlates with the implementation of sustainable agricultural techniques such as composting, integrated pest management, and resource-saving practices. Research findings reveal that entrepreneurial-minded leaders not only inspire behavioral change but also create systems for continuous learning and exchange of ideas among farmers. These leaders empower farmers to adapt solutions to local conditions, strengthen collaboration among farmers, and connect with external networks to obtain knowledge and resources. The study emphasizes that fostering an innovation-oriented culture within agricultural communities is crucial for achieving climate resilience, food security, and ecological sustainability. This research highlights the strategic importance of leadership development, participatory approaches, and supportive ecosystems in enabling a farmer-led transition towards sustainable and circular agriculture
The Strategic Role of Management Accounting in Improving MSME Sustainability through Cost Control, Capital Structure, and HR Management in the Digital Era Ahmad Gustomi; Ramadhani, Albareta Arum; Firantika, Diah Ayu; Anggraini, Firly; Faiqoh, Dina Nadiyah
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14990

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in national economic growth through job creation and GDP contribution. However, in today’s digital disruption era, they face challenges in operational efficiency, limited financing, and weak human resource management. This study explores the strategic role of management accounting in supporting MSME sustainability, focusing on cost control, capital structure, and HR development. Using a systematic literature review (SLR) of international journals and academic sources from the past decade, the study finds that digital-based management accounting such as big data, digital accounting systems, and activity-based costingimproves cost efficiency, decision-making quality, and HR capabilities. The research concludes that digital transformation in management accounting is a strategic necessity for MSME resilience and long-term sustainability.
Sosialisasi Kewirausahaan dan Workshop Pembuatan Sabun Cuci Piring Ula di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur Hendrawan, Diky Angga; Putri, Sastya; Faiqoh, Dina Nadiyah; Sivi, Nuari Nisa; Nasihin, Muhamad
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13033

Abstract

Kegiatan Pengabdian Kepada Masyarakat merupakan salah satu Tridharma Perguruan Tinggi yang wajib dilaksanakan oleh dosen. Pelaksanaan PKM dilakukan bersama mitra yang diharapkan dapat mentransfer ilmu yang dipelajari di perguruan tinggi kepada mitra baik itu pihak sekolah, instansi tertentu, komunitas, maupun kelompok masyarakat. Dengan demikian, sinergisitas antara perguruan tinggi sebagai pusat ilmu pengetahuan dengan masyarakat terutama yang ada di lingkungan kampus dapat terjalin dan keduanya dapat merasakan manfaat dari kegiatan yang dilaksanakan. Pelaksanaan PKM di Universitas Nahdlatul Ulama Lampung dilakukan dengan tujuan menjalin kerjasama antara Dosen Universitas Nahdlatul Ulama Lampung dan di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur. Kegiatan PKM dilaksanakan selama satu hari dengan tema “Sosialisasi Kewirausahaan dan Workshop Pembuatan Sabun Cuci Piring Ula di di Pondok Pesantren Minhajur Rufaqo’ Lampung Timur” Kegiatan PKM ini melibatkan 4 dosen prodi dan 1 mahasiswa Fakultas Ekonomi dan Bisnis. Metode yang akan digunakan pada kegiatan PKM ini dengan metode ceramah dan Project Based Learning. Output dari kegiatan ini berupa artikel yang dipublikasikan pada jurnal pengabdian terakreditasi dan laporan pengabdian.
Pengaruh Fluktuasi Laba dan Kebijakan Pendanaan terhadap Keputusan Investasi pada Sektor Manufaktur Khususnya Makanan dan Minuman di Bei Faiqoh, Dina Nadiyah; Harto, Harto
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13035

Abstract

Penelitian ini bertujuan untuk menguji secara empiris Pengaruh Fluktuasi Laba dan Kebijakan Pendanaan Terhadap Keputusan Investasi pada perusahaan Sektor Manufaktur khususnya Makanan dan Minuman yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan variabel dependen Keputusan Investasi dengan proksi yaitu Price Earning Ratio (PER). Sedangkan sebagai variabel independen adalah Fluktuasi laba dengan proksi Return On Asset (ROA) dan variabel bebas kedua yaitu Kebijakan Pendanaan dengan proksi Debt to Equity Ratio (DER). Penelitian ini merupakan penelitian kausal dengan pendekatan kuantitatif. Sample yang diperoleh berdasarkan pada teknik purposive sampling, dari 47 perusahaan hanya ada 33 perusahaan yang bisa diolah datanya, dan menggunakan data sekunder. Pada penelitian kali ini menggunakan software aplikasi statistik SPSS 24. Luaran penelitian yang ditargetkan adalah publikasi jurnal sinta dan bisa dituangkan ke dalam materi presentasi pembahasan laporan penelitian.
Co-Authors ADI SAPUTRO Ahmad Gustomi Anggraini, Firly Eryco Muhdaliha Firantika, Diah Ayu Harto, Harto Hendrawan, Diky Angga Jemmy, Jemmy Kusnawan, Agus Lestari, Setyani Dwi Mudjijah, Slamet Muhamad Nasihin Putri, Sastya Ramadhani, Albareta Arum Selamet Riyadi Setiowati, Reni Diah Sivi, Nuari Nisa Sugiarto, Dadet Susanto, Jemmy Yulianti, Tri Endang