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All Journal ComEngApp : Computer Engineering and Applications Journal Cakrawala Pendidikan Passage Journal of Education and Learning (EduLearn) Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia IJEE (Indonesian Journal of English Education) English Review: Journal of English Education Al Ibtida: Jurnal Pendidikan Guru MI IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature EDULITE: Journal of English Education, Literature and Culture Journal of English Language Studies Briliant: Jurnal Riset dan Konseptual Ranah: Jurnal Kajian Bahasa Indonesian EFL Journal Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya English Language and Literature International Conference (ELLiC) Proceedings Journal on Education EDUKATIF : JURNAL ILMU PENDIDIKAN Linguistik Indonesia Journal of English Language Teaching and Linguistics Deiksis Scope: Journal of English Language Teaching JALL (Journal of Applied Linguistics and Literacy) SAGA: Journal of English Language Teaching and Applied Linguistics Journal of Industrial Engineering & Management Research (JIEMAR) Journal Presumption of Law JOLLT Journal of Languages and Language Teaching Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya REGISTER JOURNAL Aksara
Gunawan, Wawan
Universitas Pendidikan Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of English Language Studies

 1 
Multimodal Analysis of South Korean Male Skincare Advertisements Ahmad Bakri Alhadi; Wawan Gunawan; Yanty Wirza; syihabuddin syihabuddin
Journal of English Language Studies Vol 7, No 1 (2022): Available Online in March 2022
Publisher : English Department - University of Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jels.v7i1.14027

Abstract

The complexity of advertisements meanings realized by selected images and words always leads to multiple interpretations. This study attempts to examine the meaning representation in the Korean skincare advertisements intended for males. This study follows Kress and van Leeuwen’s (1996; 2006) systemic functional approach to multimodal discourse analysis to reveal the representational meanings from the advertisements. The data sources were three Korean skincare advertisements namely “UL.OS”, “Dandyguy”, and “Power Perfection BB Cream” selected to instantiate how verbal and visual data deliver representational meanings. Following SFL -Multimodal discourse analysis, this study focused on identifying ideational meanings of the intermodal relations in terms of their representation, interaction, and composition.  The findings showed that the intermodal relations of the Korean male skincare advertisements relied on the meanings conveyed by the elected images. The images presented a typical masculinity showing the Korean cultural identities. The meanings were complemented through the choices of verbal, material, and circumstance. This study suggests that the advertisements represent cultural identity being constructed by the choice of visual images.
Genre Pedagogy to the Teaching of Academic Writing in Tertiary Level and Cognitive Empowerment Murti Ayu Wijayanti; Emi Emilia; Wawan Gunawan
Journal of English Language Studies Vol 2, No 2 (2017): Available online in September 2017
Publisher : English Department - University of Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.609 KB) | DOI: 10.30870/jels.v2i2.2239

Abstract

This paper reports a small part of the study which focuses on the use of genre pedagogy to the teaching of writing research proposal as one of academic texts in tertiary level. This study aims at finding out how genre pedagogy can empower students cognitively through their abilities in writing research proposal. A case study involving fifteen students in one university in Banten taking Research on ELT subject was conducted using classroom observation and related documents, such as researcher‟s field notes and students‟ journal. The classroom observation and related documents analysis result showed that the students were cognitively empowered through the teaching cycles of genre pedagogy through various activities which encouraged their cognitive processes. Thus, genre pedagogy can empower students cognitively through its various learning activities and texts examples.Keywords: academic writing; cognitive empowerment; genre pedagogy
Co-Authors Aceng Ruhendi Syaifullah Achmad Syarifudin, Achmad Ahmad Bakri Alhadi Ahmad Fadhil Alawiyyah Alawiyyah Ali Djamhuri Andika Dutha Bachari Bachrudin Musthafa Budi Hermawan Catharina Griselda Dadang Sudana Dallyono, Ruswan Dede Fatinova Devianto , Yudo Emi Emilia Eri Kurniawan Eri Kurniawan Eri Kurniawan Eris Risnawati Fatinova, Dede Fuad Abdul Hamied Ginan, Wibawa Hakim, Mohammad Andi Hegar Hakimantieq Hermawan, Budi Indah Arti Fisilla Intan Sinta Dewi Rahayu Irma Wahyuni Irpan Apandi Batubara Isti Tri Wahyuni Kelik Wachyudi Kurniawan, Muhammad Hafiz Lee Seung Hoon Lucky Rahayu Nurjamin Mansoor Ali Darazi Miksalmina Miksalmina Moh. Rizchald Walidain Mohammad Andi Hakim Muhammad Hafiz Kurniawan Murti Ayu Wijayanti Nabila Putri Supriadi Nisa Hasanah Nurhadi, Jatmika Nurul Ashyfa Khotima Pujiati Tri Purwanto, Kokok Djoko R. Dian Dia-an Muniroh Ratna Juwitassari Emha Retty Isnendes Risnawati, Eris Sahira Nurul Luthfianda Salma Nabilla Sari, Anggi Puspita Sintia Hapsyah Rahman Siti Awaliyah Sudana, Dadang Suharno Suharno Suherdi, Didi Syarifah, Eva Fitriani Syihabuddin Syihabuddin Syihabuddin, Syihabuddin Wahyu Budi Riyanda Widda, Windiyani Yanty Wirza Yasir Mubarok Yunita Ayuningsih Yusep Ahmadi F Yustika Nur Fajriah Yusuf Anbar Firdausi Zakir Hussain Radfar