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Journal : Journal of Applied Economics in Developing Countries

THE ROLE OF SERVICE AND RELATIONSHIP QUALITY TOWARD CUSTOMER SATISFACTION AND LOYALTY IN BANK JATENG BRANCH OF SURAKARTA Tri Nurdyastuti; I Gusti Putu Diva Awatara
Journal of Applied Economics in Developing Countries Vol 3, No 1 (2018): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v3i1.40117

Abstract

The purpose of this study to know effect of service quality and relationship to customer satisfaction and customer loyalty in Bank Jateng Branch Surakarta. Total sample of 100 respondents are customers of Bank Jateng Branch of Surakarta. The data in this research will be obtained directly from the results of interviews with the spread of questionnaires that have provided answers and or from field observations. Data showing the intensity of a behavior, a qualitative quantity will be quantized by using Likert scale. The result of regression equation shows that: Service quality significantly influence customer satisfaction at Bank Jateng Branch of Surakarta. Relationship significant effect on customer satisfaction at Bank Jateng Branch Surakarta. Service quality significantly affects customer loyalty in Bank Jateng Branch of Surakarta. Relationship significant effect on customer loyalty in Bank Jateng Branch Surakarta. Customer satisfaction has no significant effect on customer loyalty in Bank Jateng Branch of Surakarta. The conclusion of this path analysis shows that the use of intervening variable of customer satisfaction in order to increase loyalty, for the variable of service quality and relationship shows ineffective.Keywords: Service Quality, Relationship, Customer Satisfaction, Loyalty
SWOT ANALYSIS OF FINANCIAL TECHNOLOGY IMPLEMENTATION TO ONLINE PEER TO PEER (P2P) LENDING IN INDONESIA Yuniatin Trisnawati DKW; I Gusti Putu Diva Awatara
Journal of Applied Economics in Developing Countries Vol 3, No 2 (2018): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v3i2.40327

Abstract

The development of Financial Tehcnology in Indonesia makes technology-based companies continue to grow. These companies began to be established and registered in the Financial Services Authority (OJK), which is based on an online peer to peer (P2P) lending platform. Financial Services Authority (OJK) data states that as of September 2018, the number of companies engaged in Peer to Peer (P2P) Lending continues to grow to 67 platforms with lender account providers reaching 161,297 entities, the number of borrower accounts (borrower) reaching 2,300,007 entities with low bad credit rates around 1.2%. The process of implementing peer to peer online activities (P2P) lending is done through a website or smartphone application that is downloaded through Google Play Store making it easier for anyone and anywhere to make transactions both as lenders or borrowers. This study discusses the SWOT analysis of online peer to peer (P2P) lending activities in terms of lending companies and individuals both as lenders and borrowers.Keywords: Financial Technology, Online peer to peer (P2P) Lending, SWOT Analysis, Lender, Borrower