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All Journal Nyimak: Journal of Communication Scientific Journal of Reflection : Economic, Accounting, Management and Business Patria Artha Management Journal Jurnal Madani JURNAL PEMASARAN KOMPETITIF Syntax Idea JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Syntax Transformation JURNAL ABDIMAS TRIDHARMA MANAJEMEN DEDIKASI PKM International Journal of Social Science Ekonomi dan Bisnis Jurnal Tadbir Peradaban Al-Buhuts (e-journal) Journal of Research and Publication Innovation International Journal of Sharia Business Management Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Multidisiplin Indonesia JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Jurnal Media Komunikasi Jurnal Konsisten Jurnal Ilmiah Manajemen Profetik
Surti Wardani
Universitas Pamulang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : JURNAL PEMASARAN KOMPETITIF

 1 
RETRACTED: Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo Arif Siaha Widodo; Surti Wardani
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.4496

Abstract

RETRACTED : Artikel ini telah di RETRAKSI karena data yang disajikan tidak sesaui dengan fakta sebenrnya.Abstract. This study aims to determine the effect of promotion on the purchase decision of PT Penta Valent Jakarta products, to find out the effect of price setting on the "purchase decision" of cendo product PT Penta Valent Jakarta" and to determine the silmultaneous effect  of "promotion and price determination on the purcahse decision of cendo product  "PT Penta Valent Jakarta". The "analysis method" is used multiple linear regression test, t test and F test. The population are all the consumers who use cendo product  PT Penta Valent Jakarta and the sample size are "100 respondents". The results show a positive effect of promotion on the "purchase decision" of cendo PT Penta Valent Jakarta with a coefficient value of "equal to" 0.519 and  t value > t table or 5.884> 1,660. Pricing has a positive effect on purchasing decisions with a coefficient value obtained "of 0.327" and  t valuet > t table or 8.007 > 1,660. Promotion and price simultaneously have a positive and significant effect on purchasing decisions for cendo product PT Penta Valent Jakarta, with the equation Y = 7.210 + 0.519 X1 + 0.327 X2 and F value > F table that is 60,369> 3,090.  Keywords:" Promotion; "Pricing; Purchase Decisions
Upaya Meningkatan Publisitas Melalui Model Integrated Marketing Comunication Pada Sebuah Rumah Sakit Swasta di Tangerang Selatan Surti Wardani; Arif Siaha Widodo
Jurnal Pemasaran Kompetitif Vol 3, No 2 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i2.4460

Abstract

There are two Hermina Hospitals in South Tangerang. Although they have implemented a marketing communication strategy but not the Integrated Marketing Communication (IMC) model. This research aims to describe the marketing communication strategy used by the Hermina Hospital in South Tengerang. The focus of this research is on how marketing communication is available at the two Hermina Hospitals in making marketing communication models so that the services delivered are integrated. The method of this research is descriptive qualitative by observing the public. Data obtained by interviewing informants. The selection of research informants was by using purposive sampling method to obtain information about tyhe characteristics of the hospital service user community. The results of the study produced an integrated marketing communication model can be used as a basis for making policies in increasing hospital publicity.Keywords: Strategy, Model, Integrated Marketing Communication (IMC).
Co-Authors Ahmad Dimyati Ahmad Dimyati Aliffa, Salsabila Puti Alo Liliweri Ana Febriana Anwar, Mauludin Arif Siaha Widodo Armansyah Armansyah Armansyah Arsid Arsid Arsid, H. Dedek Kumara Dhiani, Hanum Puspa Dini M Sunarya Enggo Laksono, Madyo Fadillah, Oktaviani Nur Faisal Faisal H. Arsid Hanum Puspa Dhiani Hanum, Nurilah Kumara, Dedek kurniawan, herik Ma’fiyah, Ma’fiyah Madina, Madina Ma’fiyah Ma’fiyah Mutmainnah Mutmainnah Nugroho Adi Utomo Parwati, Rika Praditya, Alvin Putri Alifah Marta Qisthi Aldila Qoriah Ratna Komala, Ratna Ridwan Aditya Ridzki Rinanto Sigit Rika Parwati Rika Parwati Salsha Salbila Saputri Fatmala Sheila Ardilla Yughi Shihata Al Fajr Adhiimulloh Siti Fatimah Submission JORAPI Syamsiar, Syamsiar Taufik Awaludin Taufik Awaludin, Taufik Utomo, Nugroho Adi Warman Yopi, Muhamad Yughi, Sheila Ardilla