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All Journal Nyimak: Journal of Communication Scientific Journal of Reflection : Economic, Accounting, Management and Business Patria Artha Management Journal Jurnal Madani JURNAL PEMASARAN KOMPETITIF Syntax Idea JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Syntax Transformation JURNAL ABDIMAS TRIDHARMA MANAJEMEN DEDIKASI PKM International Journal of Social Science Ekonomi dan Bisnis Jurnal Tadbir Peradaban Al-Buhuts (e-journal) Journal of Research and Publication Innovation International Journal of Sharia Business Management Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Multidisiplin Indonesia JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Jurnal Media Komunikasi Jurnal Konsisten Jurnal Ilmiah Manajemen Profetik
Surti Wardani
Universitas Pamulang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Al-Buhuts (e-journal)

 1 
Analisis Strategi Pemasaran Influencer Marketing pada Online Shop Ziyadah ID di Depok Surti Wardani; Arif Siaha Widodo
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3599

Abstract

This study aims to analyse marketing strategies with influencer marketing at the ziyadah.id online shop in Depok. This type of research uses a qualitative descriptive narrative approach. Data collection using observation and semi-structured interviews. The data analysis technique uses SWOT analysis by making IFAS and EFAS matrices, weighting and formulating strategies: SO, WO, ST and WT. The results of the research on the IFAS matrix show that the strengths and weaknesses have a total score of 2.93; indicates that the ziyadah.id online shop is in a strong internal position. Next, the EFAS matrix shows the opportunity and threat factors with a total score of 3.70; indicates the company responds to existing opportunities in an extraordinary way and avoids threats in its industrial market. The Cartesian diagram shows that the online shop ziyadah.id l is in quadrant I, which is a favourable situation. The strategy that must be implemented is to support an aggressive growth policy (Growth Oriented Strategy/GOS) in order to maximize the strengths it has to seize opportunities and balance other competitors among online shops. In the SO strategy, a strength factor must be maintained to be able to take the opportunities that exist. The ST strategy coupling shows the company must maximize its strengths to overcome existing threats. The WO strategy shows that the company takes advantage of existing opportunities by minimizing the company's weaknesses. Whereas the WT strategy requires companies to minimize weaknesses and avoid threats.
Analisis Penerapan Strategi Digital Marketing dalam Upaya Meningkatkan Usaha Mikro Kecil Menengah di Kota Tangerang Selatan Widodo, Arif Siaha; Armansyah, Armansyah; Wardani, Surti
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4418

Abstract

This research discusses the analysis of the implementation of digital marketing strategies in an effort to improve UMKM  in the city of South Tangerang. The opportunities presented by increasing market demand and business digitalization can improve UMKM. The objectives of this research are 1) Identifying factors that need to be considered in a digital marketing strategy, 2) Making an Internal and External Analysis of the Company, 3) Formulating an appropriate digital marketing formulation, 4) Formulating a Company Operational Strategy. This research method is a combination of two methods, namely qualitative and quantitative with a survey method. The research instrument is a questionnaire with a Likert measurement scale of 1-9. The data collection technique uses company literature studies, interviews and questionnaires to find out the right marketing strategy, SWOT and AHP analysis are used. The result of this research is a score from the SWOT calculation on internal factors of 5.046 which is in the average category. Meanwhile, the internal score obtained from the analysis results was 5,206. The maximum score is a strategic location of 2.586. Weaknesses are shown in the minimum score of 0.296, namely the low level of technology adoption. The main strength that needs to be considered in implementing digital marketing strategies in improving UMKM in South Tangerang is the strategic location. The weakness that UMKM can overcome is the low level of technology adoption. Opportunities that can be exploited by UMKM are increasing market demand and digitalization of business. The threats that UMKM face are increasing production costs and online competition. However, with digital marketing through social media it does not become a significant obstacle in developing marketing.
Co-Authors Ahmad Dimyati Ahmad Dimyati Aliffa, Salsabila Puti Alo Liliweri Ana Febriana Anwar, Mauludin Arif Siaha Widodo Armansyah Armansyah Armansyah Arsid Arsid Arsid, H. Dedek Kumara Dhiani, Hanum Puspa Dini M Sunarya Enggo Laksono, Madyo Fadillah, Oktaviani Nur Faisal Faisal H. Arsid Hanum Puspa Dhiani Hanum, Nurilah Kumara, Dedek kurniawan, herik Ma’fiyah, Ma’fiyah Madina, Madina Ma’fiyah Ma’fiyah Mutmainnah Mutmainnah Nugroho Adi Utomo Parwati, Rika Praditya, Alvin Putri Alifah Marta Qisthi Aldila Qoriah Ratna Komala, Ratna Ridwan Aditya Ridzki Rinanto Sigit Rika Parwati Rika Parwati Salsha Salbila Saputri Fatmala Sheila Ardilla Yughi Shihata Al Fajr Adhiimulloh Siti Fatimah Submission JORAPI Syamsiar, Syamsiar Taufik Awaludin Taufik Awaludin, Taufik Utomo, Nugroho Adi Warman Yopi, Muhamad Yughi, Sheila Ardilla