Claim Missing Document
Check
Articles

Found 9 Documents
Search

Efektivitas Direct Promotion Terhadap Brand Image (Studi Kasus Pada Akademi Komunitas-Negeri- Putra-Sang-Fajar-Blitar) Shanti Ike Wardani; Nunuk Latifah; Ika Rachmawati
BRILIANT: Jurnal Riset dan Konseptual Vol 5, No 1 (2020): Volume 5 Nomor 1, Februari 2020
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.8 KB) | DOI: 10.28926/briliant.v5i1.418

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas direct promotion terhadap brand image di Akademi Komunitas Negeri Putra Sang Fajar Blitar (AKB) dengan sampel 100 orang siswa SMA/SMK di wilayah Kabupaten Blitar secara acak. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier sederhana menggunakan SPSS 16.0. Hasil analisis regresi linear, persamaan koefisien regresi adalah Y = 2,850 + 0,889X. Uji hipotesis menunjukkan nilai t 19,467 ? 1,66298 dan signifikasi 0,000 ? 0,05, yang berarti secara parsial variabel direct promotion berpengaruh signifikan terhadap brand image di kampus AKB. Melalui direct promotion akan lebih efektif dalam memberikan informasi tentang penyelenggaraan pendidikan di AKB, sehingga akan mudah diketahui oleh masyarakat umum khususnya para siswa SMA/SMK di wilayah Kabupaten Blitar.
Analyzing Sociopreneur Potency in Trenggalek Regency Shanti Ike Wardani; Nunuk Latifah
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 7, No 1: JULY 2021
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of digitalization, along with an ever-shrinking pool of available jobs, needs people to think more productively as changes in the business world’s production methods accelerate. Social entrepreneurship is one strategy for overcoming society’s entrepreneurial problems, including financial constraints, managerial capabilities, limited networks, and a lack of government support. The purpose of this study is to ascertain and assess residents’ entrepreneurial motivations, social competency, and sociopreneur potential in Salamrejo Village, Karangan District, Trenggalek Regency. This study employed a quantitative approach in conjunction with explanatory research approaches. This study included 4812 individuals and randomly selected 98 samples. A closed questionnaire with a five Likert Scale was utilized to collect data in this investigation. Multiple linear regression analysis was performed on the data using the SPSS application. The findings of this study reveal that entrepreneurial motivation has a significant influence on sociopreneurs, whereas social competence has no significant effect on sociopreneurs. The study concludes that community entrepreneurship motivation is critical in building community excitement for developing a sociopreneur lifestyle that aspires to impact economic development.Keywords: Entrepreneurial Motivation, Social Competence, Sociopreneur
PROSEDUR PENYALURAN BANTUAN SOSIAL DI ERA PANDEMI COVID -19 PADA DINAS SOSIAL KABUPATEN BLITAR Anna Zahrotul Wahidah; Anna Widayani; Shanti Ike Wardani; Ika Rachmawati; Nunuk Latifah
Kompetensi (Competence : Journal of Management Studies) Vol 16, No 1 (2022): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v16i1.14429

Abstract

ABSTRAKPandemi Covid-19 di Indonesia tidak hanya berdampak pada kesehatan melainkan juga pada aspek perekonomian masyarakat. Hal ini mendorong pemerintah membuat kebijakan pemulihan ekonomi kepada masyarakat yaitu melalui program Jaring Pengaman Sosial (JPS). Dalam program JPS ini, pemerintah membagi menjadi dua jenis bantuan yaitu bantuan sosial reguler dan non reguler. Pelaksanaan penyaluran bantuan sosial bukan hal baru lagi bagi pemerintah pusat dan pemerintah daerah. Namun dalam penyalurannya selalu terjadi masalah. Tujuan dari penelitian ini yaitu untuk mengetahui prosedur penyaluran bantuan sosial di era pandemi Covid-19, kendala dalam penyaluran bantuan sosial di era pandemi Covid-19, dan solusi dalam mengatasi kendala dalam penyaluran bantuan sosial di era pandemi Covid-19 pada Dinas Sosial Kabupaten Blitar. Metode yang digunakan dalam penelitian adalah metode kualitatif dengan wawancara mendalam kepada beberapa informan. Informan dalam penelitian ini adalah 2 orang pihak Dinas Sosial Kabupaten Blitar dan 3 masyarakat penerima bantuan sosial. Hasil penelitian ini menunjukkan bahwa dalam pelaksanaan penyaluran bantuan sosial masih memiliki kendala seperti sebagian bantuan tidak disalurkan tepat pada sasarannya karena masih ada masyarakat yang lebih layak mendapat bantuan namun tidak memperolehnya. Selain itu juga masih terdapat masyarakat yang kurang memahami tentang kriteria dan prosedur bantuan sosial serta ada sebagian masyarakat yang kurang memahami kondisi perekonomiannya. Kata Kunci: Covid-19, Ekonomi Masyarakat, Bantuan Sosial Abstract The Covid-19 pandemic in Indonesia has not only had an impact on healthy but also on the economic aspects of the community. This encourages the government to make economic recovery policies for the community, namely through the Social Safety Net (JPS). In this JPS program, the government divides into two types of assistance, namely regular and non-regular social assistance. The implementation of the distribution of social assistance is nothing new for the central government and local government. However, in its distribution there are always problems in the distribution of cash and non-cash social assistance. The purpose of this study is to find out the procedures for distributing social assistance in the Covid-19 pandemic era, obstacles in distributing social assistance in the Covid-19 pandemic era, and solutions in overcoming obstacles in distributing social assistance in the Covid-19 pandemic era at the Blitar Regency Social Service. The method used in this research is a qualitative method with in-depth interviews with several informations. Informants in this study were 2 people from the Social Service of Blitar Regency and 3 people from the ommunity who received social assistance. The results of this study indicate that in the implementation of the distribution of social assistance, there are still obstacles, such as some of the assistance not being channeled on target because there are still people who are more deserving of assistance but do not receive it. In addition, there are also people who do not understand the criteria and procedures for social assistance and there are some people who do not understand the economic conditions. Keywords: Covid-19, Community Economy, Social Assistance 
PELATIHAN PENGELOLAAN KEUANGAN BANK SAMPAH BERBASIS WEB Nunuk Latifah; Shanti Ike Wardani; M. Nur Fuad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.4105

Abstract

Sistem komputerisasi untuk pengelolaan keuangan nasabah bank sampah dirancang untuk memberikan informasi yang lebih transparan dan mudah diakses. Aplikasi ini akan memuat informasi mulai dari simpanan, pengambilan, dan informasi saldo nasabah dapat dihitung secara otomatis dan dilihat secara realtime oleh nasabah, karena setelah dilakukan entry data, sistem menghitung secara langsung transaksi yang masuk dan jumlah saldo akan muncul, sehingga saldo akhir diketahui secara langsung. Sistem ini disusun untuk mengatasi permasalahan pengelolaan keuangan Bank Sampah di Kecamatan Sutojayan yang masih dilakukan secara manual, dengan melakukan pencatatan di sebuah buku sehingga keakuratan dan ketepatan sangat kurang. Pengelola tidak mempunyai data salinan (back up data) sehingga rawan data transaksi nasabah hilang. Nasabah yang menabung di Bank sampah juga tidak dapat mengetahui berapa jumlah simpanan yang disetor sehingga mereka harus datang secara langsung ke kantor Bank sampah. Sehingga dengan dilakukan pelatihan aplikasi pengelolaan keuangan bank sampah diharapkan memberikan pengetahuan tentang pengelolaan keuangan secara digital sehingga memberikan pemahaman kepada admin (pengelola) bahwa pengelolaan administrasi keuangan merupakan faktor penting dalam pengembangan usaha serta memberikan bekal ketrampilan dalam menggunakan aplikasi. Untuk pengelolaan data nasabah, aplikasi hanya dapat diakses oleh admin sedangkan nasabah dapat melihat transaksi mereka yang dapat diakses dimanapun dan kapanpun melalui smartphone.
Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar Rani Arifah Normawati -; Shanti Ike Wardani; Anna Widayani
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i2.4157

Abstract

Digital marketing merupakan hasil integrasi konsep pemasaraan tradisional dengan elemen digital. Digitalisasi dalam berbagai bentuk berhubungan positif dengan pertumbuhan, kinerja dan daya saing usaha kecil. Kampung Batik Kembang Turi Blitar adalah usaha yang didirikan dengan tujuan memberdayakan warga dan melestarikan warisan budaya. Keberadaan Kampung Batik Kembang Turi Blitar belum banyak dikenal masyarakat luas. Pemasaran produknya masih menggunakan cara sederhana dan belum memanfaatkan pemasaran secara online. Pengabdian kepada masyarakat ini dilakukan dengan memberikan pendampingan dalam memanfaatkan digital marketing sebagai sarana komersialisasi produk Kampung Batik Kembang Turi Blitar Blitar. Melalui kegiatan ini diharapkan Kampung Batik Kembang Turi Blitar Blitar mampu mengkomersilkan produknya melalui digital marketing dengan memanfaatkan berbagai sarana misalnya social media dan E-commerce. Hasil kegiatan ini adalah peningkatan pemahaman terkait digital marketing, peningkatan ketrampilan penggunaan social media dan E-commerce, dan motivasi untuk mengimplementasikan digital marketing di Kampung Batik Kembang Turi Blitar Blitar.
Business Incubator Development Model on Campus to Encourage the Growth of Young Entrepreneurs Shanti Ike Wardani; Ika Rachmawati; Anna Widayani; Nunuk Latifah; Rani Arifah Normawati
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A college is a good place to learn entrepreneurship by providing innovation to build own business. The purpose of this study is to determine how the model in developing a business incubator that can encourage the growth of young entrepreneurs. The type of research used in this study is descriptive qualitative approach. Data collection techniques used books and literature studies processed by means of data reduction and then presented through descriptions to be informative. For the college, there are four recommended pilot models, namely the Green Energy Incubator Model/Eco-friendly Energy, Manufacturing Incubator Model, Creative Industry Incubator Model, and Agribusiness Incubator Model can be used for future development. From the research, business incubators has an important role for universities in encouraging student creativity and innovation in entrepreneurship field. Through this performance in universities, it can be seen in developing start-ups related to Tridharma as an example of community service.
PENGARUH PROMOSI TERHADAP MINAT BELANJA ONLINE MELALUI KEMAJUAN TEKNOLOGI INTERNET DI KOTA BLITAR Nunuk Latifah; Shanti Ike Wardani
Ar-Risalah Media Keislaman Pendidikan dan Hukum Islam Vol. 17 No. 1 (2019): (April 2019)
Publisher : LPPM IAI IBRAHIMY GENTENG BANYUWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ar-risalah.v17i1.1002

Abstract

This article is done to find out and analyze the influence of promotion on interest in online shopping through the advancement of internet technology in Blitar City. The sample used was 150 respondents randomly from the general population of the City of Blitar which included 3 Subdistricts namely Sukorejo, Kepanjen Kidul and Sananwetan without any age, education, employment and other specifications due to the limitations of the researchers. The results of structural equestion modeling analysis show that the promotion carried out by online sellers in Blitar City through social media and the internet has given a tendency to influence the advancement of online technology by 28.7%. The promotion of products that exist in most social media or internet by product sellers has a tendency to influence the interest in online shopping in Blitar City by 47.1% and the advancement of online technology has provided a tendency to influence online shopping interest by 32.3%.
How The Behavioral Intentions of SME Actors: The Relationship Between Financial Literacy and Financial Knowledge With the Mediating Role of Attitude Nunuk Latifah; Shanti Ike Wardani; Sulistya Dewi Wahyuningsih
Poltanesa Vol 26 No 1 (2025): June 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i1.3291

Abstract

This study aimed to explore and understand the behavioral intentions of micro and small business owners in Blitar regarding the use of financial application services. Data were collected using a census sampling technique through an online questionnaire, employing a 5-point Likert scale. A total of 135 respondents, all micro and small business actors in the Blitar area, participated in the survey. Data were processed using SEM-PLS. The results of the study revealed that business actors' actions in managing finances, financial knowledge, and financial literacy do not have a significant influence on behavioral intentions. The behavioral intentions of business actors are still relatively low in determining attitudes, knowledge, and understanding of financial management. This is primarily because their focus lies in marketing and sales. Even though many possess strong financial knowledge, their attitude tends to prioritize managing finances in ways that enhance production, promotion, and market expansion through digital platforms. On the other hand, financial literacy was found to positively influence both financial attitudes and financial knowledge. Financial attitudes can shape investment decisions, especially when supported by financial literacy, which enhances the ability to manage finances and make informed investment choices. Nevertheless, financial literacy does not serve as a moderating factor between financial behavior and financial attitudes in business decision-making
Achievement motivation training untuk kesuksesan akademis dan karir pada siswa SMAN 1 Blitar Nunuk Latifah; Anna Widayani; Ika Rachmawati; Rani A. Normawati; Shanti Ike Wardani; Adiguna S. W. Utama; Hindra Kurniawan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.22578

Abstract

AbstrakFenomena perubahan karakter pada generasi Z  telah berdampak pada kualitas peserta didik. Hal ini menjadi tantangan krusial khususnya bagi pendidik untuk menghadapi generasi yang lahir pada era digital saat ini. Permasalahan yang menjadi tantangan dalam menghadapi peserta didik di SMAN 1 Blitar diantaranya adalah ketergantungan teknologi, isolasi sosial, dan kurangnya motivasi belajar.  Adanya sistem zonasi juga mempengaruhi input peserta didik yang memiliki kualitas dari pendidikan, mental dan kepribadian yang bervariasi. Sehingga diperlukan pendekatan holistik yang melibatkan pendidikan karakter, motivasi berprestasi, pengenalan potensi diri, dan kecerdasan emosional untuk membantu peserta didik menghadapi kompleksitas dunia modern. Sasaran kegiatan ini adalah siswa kelas 10, 11 dan 12 SMAN 1 Blitar yang berjumlah 500 orang. Melalui implementasi Achievement Motivation Training (AMT), bertujuan untuk peningkatan motivasi siswa dalam mencapai tujuan akademis dan karir. Evaluasi kegiatan pengabdian kepada masyarakat ini dilakukan melalui pretest sebelum kegiatan dan postest setelah kegiatan. Hasil kegiatan ini menunjukkan peningkatan pemahaman siswa terkait penggalian potensi diri dan motivasi berprestasi meningkat rata-rata 79 point dari sebelum kegiatan sebesar 78 point. Hal ini mencakup perlunya pendidikan karakter, literasi tentang masa depan, dan dukungan sosial untuk meningkatkan motivasi dan kualitas hidup peserta didik di era digital. Kata kunci: generasi Z; literasi; pendekatan holistik; pendidikan karakter AbstractThe phenomenon of character change in generation Z has had an impact on the quality of students. This is a crucial challenge especially for educators to deal with the generation born in the current digital era. Problems that become challenges in dealing with students at SMAN 1 Blitar include technology dependence, social isolation, and lack of motivation to learn.  The zoning system also affects the input of students who have varying quality of education, mentality and personality. Thus, a holistic approach involving character education, achievement motivation, self-potential recognition, and emotional intelligence is needed to help students deal with the complexities of the modern world. The targets of this activity were 500 students in grades 10, 11 and 12 of SMAN 1 Blitar. Through the implementation of Achievement Motivation Training (AMT), it aims to increase student motivation in achieving academic and career goals. The evaluation of this community service activity was carried out through a pretest before the activity and a posttest after the activity. The results of this activity showed an increase in students' understanding related to exploring their potential and achievement motivation increased by an average of 79 points from before the activity of 78 points. This includes the need for character education, literacy about the future, and social support to increase the motivation and quality of life of students in the digital era. Keywords: generation Z; literacy; holistic approach; character education