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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen Jurnal Ternak JAMI: Jurnal Ahli Muda Indonesia International Journal of Environmental, Sustainability, and Social Science Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Economics, Business, Accounting & Society Review PANDITA: Interdisciplinary Journal of Public Affairs MULTIPLE: Journal of Global and Multidisciplinary Science Contribution to Society Journal Asian Journal of Management, Entrepreneurship and Social Science Journal of Community Research & Engagement (JCRE)
Normawati, Rani Arifah
Akademi Komunitas Negeri Putra Sang Fajar Blitar
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PENGARUH PERCEIVED USEFULNESS DAN TRUST TERHADAP KEPUASAN KONSUMEN PADA E- COMMERCE SHOPEE Latifah, Nunuk; Widayani, Anna; Normawati, Rani Arifah
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i1.13550

Abstract

The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust
ANALISA POTENSI PASAR TERHADAP PRODUK OLAHAN TELUR DITINJAU DARI ASPEK PERMINTAAN PASAR Adiguna Utama; Shanti Ike Wardani; Rani Arifah Normawati
JAMI: Jurnal Ahli Muda Indonesia Vol. 2 No. 1 (2021): Juni 2021
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v2i1.54

Abstract

Objektif. Wilayah Blitar Raya merupakan salah satu daerah penghasil telur di Indonesia dengan kontribusi sekitar 70% terhadap produksi telur Jawa Timur dan 30% produksi telur nasional. Penelitian ini bertujuan untuk melihat potensi pasar terhadap produk olahan telur ditinjau dari aspek permintaan pasar. Material and Metode. Penelitian ini merupakan penelitian kualitatif dengan pendekatan market research. Subjek peneliian menggunakan produk olahan telur, sedangkan objeknya menggunakan konsumen produk telur di wilayah Jabodetabek dan Gerbang Kertasusila. Kuesioner dalam bentuk google form yang disebar menggunakan Whatsapp Group maupun media sosial lainnya. Hasil. Hasil penelitian menunjukkan bahwa potensi pasar terkait dengan produk olahan telur memiliki pangsa pasar yang cukup baik dan menjanjikan. Hal ini dikarenakan permintaan pasar yang cukup tinggi terhadap produk olahan telur sehingga masih memiliki peluang dalam pengembangan usaha produk olahan telur di pasaran seiring berkembangnya dunia bisnis. Permintaan konsumen yang tinggi disebabkan oleh beberapa faktor seperti minat konsumen untuk mengkonsumsi produk, harga produk dan berbagai macama alasan ketertarikan dalam mengkonsumsi produk olahan telur. Kesimpulan. Potensi pasar terhadap produk olahan telur masih memiliki peluang yang cukup besar dalam pnegembangannya dikarenakan permintaan konsumen masih tinggi. Oleh karena itu, perlu adanya usaha yang memunculkan inovasi dan kreativitas para produsen untuk menyajikan produk olahan telur dalam kemasan dan juga kualitas yang baik agar tetap bertahan di tengah persaingan dunia bisnis saat ini.
Pemanfaatan Digital Marketing sebagai Sarana Komersialisasi Produk Kampung Batik Kembang Turi Blitar Rani Arifah Normawati -; Shanti Ike Wardani; Anna Widayani
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i2.4157

Abstract

Digital marketing merupakan hasil integrasi konsep pemasaraan tradisional dengan elemen digital. Digitalisasi dalam berbagai bentuk berhubungan positif dengan pertumbuhan, kinerja dan daya saing usaha kecil. Kampung Batik Kembang Turi Blitar adalah usaha yang didirikan dengan tujuan memberdayakan warga dan melestarikan warisan budaya. Keberadaan Kampung Batik Kembang Turi Blitar belum banyak dikenal masyarakat luas. Pemasaran produknya masih menggunakan cara sederhana dan belum memanfaatkan pemasaran secara online. Pengabdian kepada masyarakat ini dilakukan dengan memberikan pendampingan dalam memanfaatkan digital marketing sebagai sarana komersialisasi produk Kampung Batik Kembang Turi Blitar Blitar. Melalui kegiatan ini diharapkan Kampung Batik Kembang Turi Blitar Blitar mampu mengkomersilkan produknya melalui digital marketing dengan memanfaatkan berbagai sarana misalnya social media dan E-commerce. Hasil kegiatan ini adalah peningkatan pemahaman terkait digital marketing, peningkatan ketrampilan penggunaan social media dan E-commerce, dan motivasi untuk mengimplementasikan digital marketing di Kampung Batik Kembang Turi Blitar Blitar.
THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA Anna Widayani; Ika Rachmawati; Rani Arifah Normawati; Nunuk Latifah
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i2.29390

Abstract

Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention. Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT
The Effect of Using Catfish Feed, Pollard Flour, and Rice Bran as a Hatching Substrate of Black Soldier Fly Larvae Anang Widigdyo; Rani Arifah Normawati
Jurnal Ternak : Jurnal Ilmiah Fakultas Peternakan Universitas Islam Lamongan Vol 13 No 2 (2022): Jurnal Ternak
Publisher : UNIVERSITAS ISLAM LAMONGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jt.v13i2.170

Abstract

BSF larvae have become a concern of researchers because it is a source of protein that can be used as an alternative feed. It also benefits the environment in the food cycle process and waste reduction. These various potentials must be balanced with an optimal BSF larvae cultivation process, using suitable materials to produce good and quality BSF larvae. Therefore, it is necessary to know the composition of good BSF larvae hatching media, considering that hatching is the initial stage of BSF larvae cultivation which determines the growth process of BSF larvae. This study aims to choose the best medium between a mixture of catfish feed with pollard flour and rice bran. By knowing the optimal media for the growth of BSF larvae, optimal BSF larvae results will be obtained so that the provision of BSF larvae can be achieved economically. The method used is experimental method by applying two treatments and six replications. The parameters measured were the average body weight of the BSF larvae and the body length of the 8-day-old BSF larvae. The results then was analyzed using an independent statistical t-test. The results showed that the second treatment of a mixture of 250 grams of catfish feed with 250 grams of pollard flour was the best medium for maggot cultivation, with the results of 7,607 ± 1,505 body length and 0.153 ± 0.582 body weight.
Pencatatan Persediaan Barang Dagangan Pada BM Mart Di Kota Malang Menggunakan Aplikasi iPos 5.0 Kevin Nova Ariyanto; Febillyan Adinda Trisnawati; Nunuk Latifah; Rani Arifah Normawati
Innovative: Journal Of Social Science Research Vol. 2 No. 1 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.399 KB) | DOI: 10.31004/innovative.v2i1.241

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pencatatan persediaan barang di BM Mart Kota Malang menggunakan aplikasi iPos 5.0. Penelitian ini menggunakan metode deskriptif kualitatif. Data primer diperoleh dari observasi dan wawancara sedangkan data sekunder berasal dari buku, fakta, catatan dan dokumen yang berkaitan dengan pencatatan persediaan di BM Mart. Teknik analisis data yang digunakan adalah analisis kualitatif. Hasil penelitian yang dilakukan pada Pencatatan Persediaan Barang Dagangan di BM Mart menggunakan Aplikasi iPos 5.0 belum maksimal karena terdapat duplikasi tugas di setiap bagian. Hal ini dapat menyebabkan penipuan dan kesalahan dalam pencatatan. Karyawan yang bertugas mencatat selama ini masih bergiliran berdasarkan shift kerja yang berubah. Kedepannya perlu diatur tugas dan tanggung jawab masing-masing pegawai dan pelatihan penggunaan aplikasi agar memudahkan dalam pencatatan dan pengawasan.
Effect of Using Chicken Manure, Starfruit Waste, and Ice Cream Waste As Food Media on the Production Performance of Maggot Black Soldier Fly Anang WIDIGDYO; Rani Arifah NORMAWATI
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 2 (2023): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i2.537

Abstract

This study aims to determine the effect of the use of chicken manure, starfruit waste and ice cream waste as a food medium on the production performance of Maggot BSF. The method used in this study was experimental by applying a Complete Randomized Design. The results showed that the combined use of chicken manure waste and organic waste with treatment variations did not have a significant effect (P>0.05) on weight gain and the specific daily growth rate of BSF maggots. The highest weight gain results were obtained at P4 treatment of 622 grams and the lowest in P3 treatment of 560 grams. The specific daily growth rate of BSF maggots was highest in the P4 treatment at 11.22% and the lowest in the P3 treatment at 10.53%. The ability in this study was the use of a combination of chicken manure and ice cream waste with a ratio of 50% : 50% providing weight gain and a specific daily growth rate of Black Soldier Fly maggots.
TAM Approach: Application of Si APIK to MSEs Nunuk Latifah; Anna Widayani; Ika Rachmawati; Rani Arifah Normawati
Apollo: Journal of Tourism and Business Vol. 1 No. 3 (2023): September 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v1i3.51

Abstract

The ever-growing technology makes innovations about financial applications, so financial application applications continue to innovate. This has made micro, small and medium enterprises (MSMEs) adopt financial bookkeeping to run their businesses. Bank Indonesia launched an Android-based financial application that can be obtained for free. The application is the Financial Information Recording Application Information System (SI APIK). This study aims to examine MSMEs in using the Si APIK application in managing their business. The method and conceptual formulation model were carried out in several stages; literature study, model adoption, and instrument development. Based on theoretical and empirical studies of the Technology Acceptance Model (TAM), this study describes the constructs and propositions used as the basis for building a conceptual model. The results of instrument development can be used for further research
Analisis Ekonomi dan Break Event Point Pada Pembuatan Tepung Maggot dengan Memanfaatkan Limbah Ternak dan Limbah Rumah Tangga Anang Widigdyo; Rani Arifah Normawanti; Adiguna Sasama Wahyu Utama
PANDITA : Interdisciplinary Journal of Public Affairs Vol. 6 No. 1 (2023): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v6i1.61

Abstract

Maggot is a type of insect that has a high nutritional content that can be used as a feed ingredient. Maggot's characteristics as a decomposer can provide solutions to environmental problems, such as the problem of chicken manure and household waste. These two media have proven to be used as media for Maggot production, so that bioconversion or recycling of organic waste is formed, as well as a circular economy because the Maggot produced can be used as a chicken feed ingredient. This study attempts to analyze from an economic perspective whether Maggot production for feed ingredients is more effective than manufactured feed, including analyzing the required production breakeven point
SCALE UP KOMERSIALISAI PRODUK KAMPUNG OPAK GAMBIR DENGAN PEMANFAATAN DIGITAL MARKETING MELALUI PESAN VISUAL, COPYWRITING DAN SEO Anna Widayani; Rani Arifah Normawati; Heri Priya Waspada
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.16948

Abstract

ABSTRAKKampung Opak Gambir, juga dikenal dengan kampung kreatif, terbentuk karena masyarakat di daerah tersebut mayoritas menjalankan Industri Rumah Tangga (IRT) dalam pembuatan opak gambir. Para pelaku usaha di kampung ini telah berusaha mengembangkan pasar dengan memanfaatkan teknologi digital, termasuk sosial media dan Google My Business. Namun, mereka menghadapi kendala karena kurangnya pengetahuan dalam mengoptimalkan digital marketing. Oleh karena itu, dilakukan upaya pendampingan dalam rangka scale up komersialisasi produk Kampung Opak Gambir. Pendampingan ini dilakukan dengan fokus pada peningkatan pengetahuan digital marketing melalui pesan visual, copywriting, dan SEO. Dengan pendampingan ini diharapkan ketrampilan para mitra dalam melakukan promosi secara digital meningkat. Pengabdian ini juga mengikutsertakan mahasiswa MBKM, yaitu mahasiswa Prodi Operasionalisasi Perkantoran Digital Akademi Komunitas Negeri Blitar untuk melakukan pendampingan di tempat mitra. Metode dalam pengabdian masyarakat ini adalah 1). Pelatihan dan pendampingan penyampaian pesan visual melalui foto produk dan desain kemasan produk opak gambir, 2). Pelatihan dan pendampingan digital marketing untuk optimalisasi sosial media dan Google Business melalui teknik copyriting  dan SEO. 3). Evaluasi dan monitoring implementasi materi pelatihan selama 2 bulan. Hasil dari kegiatan ini yaitu adanya peningkatan ketrampilan para mitra dalam melakukan promosi secara digital, khususnya ketrampilan penyampaian pesan visual melalui foto produk dan desain kemasan, ketrampilan copywriting untuk promosi dan ketrampilan dalam peningkatan SEO.  Kata kunci: digital marketing; copywriting, SEO; pesan visual; opak gambir ABSTRACTKampung Opak Gambir, also known as the creative village, thrives as the majority of its residents are involved in the Home Industry specializing in crafting Opak Gambir. To expand their market, they have embraced digital technology such as social media and Google Business. Nevertheless, they encounter challenges stemming from their limited knowledge in optimizing digital marketing. To address this, we provide support and enhance the commercialization of Kampung Opak Gambir's products. The focus of this assistance lies in elevating digital marketing expertise through visual messaging, copywriting, and SEO. By receiving guidance in these areas, the partners are expected to bolster their digital promotion skills. Notably, MBKM students from Operasionalisasi Perkantoran Digital Akademi Komunitas Negeri Blitar actively participate in this initiative. The community service employs three key methods: 1) Training and mentoring on conveying visual messages via product photography and packaging design for gambir wrappers; 2) Training and mentoring in digital marketing, optimizing social media and Google Business using copywriting and SEO techniques; 3) A two-month evaluation and monitoring of training material implementation. The results of this program are evident in the partners' enhanced digital promotion skills, particularly in visual messaging through product photography and packaging design, as well as improved copywriting proficiency for effective promotion and SEO capabilities. Keywords: digital marketing; copywriting; SEO, visual messages; opak gambir
Co-Authors Adiguna Sasama Wahyu Utama Adiguna Utama Aditya Wirawantoro Putra Anang WIDIGDYO Anang Widigdyo Anang Widigdyo Anna Widayani Anna Widayani Choirul Masna Affandi Eko Esti Santoso Febillyan Adinda Trisnawati Heri Priya Waspada Hindra Kurniawan Ika Rachmawati Ika Rachmawati Ika Rachmawati Ika Rachmawati Kevin Nova Ariyanto Latifah, Nunuk Mujiono, M. Nadzarfi Adiama Ramadani Nalendra, Adimas Ketut Santoso, Eko Esti Saparila Worokinasih Shanti Ike Wardani Shanti Ike Wardani Sri Mangesti Rahayu Utama, Adiguna Wardani, Shanti Ike