Claim Missing Document
Check
Articles

Found 23 Documents
Search

THE MAPPING AND NEED ANALYSIS OF ENGLISH COMPETENCIES FOR TOURIST GUIDES IN MALANG Noverita Wahyuningsih; Novitasari; Maya Rizki Fauzia; Ririn Pratiwi Suharto
Esteem Journal of English Education Study Programme Vol. 7 No. 2 (2024): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v7i2.16715

Abstract

A professional tour guide should possess good competence in English to communicate with their guests. However, the truth often reveals that many tour guides have inadequate English skills and they are not confident enough to offer tours. They need a kind of training or an education program to increase their knowledge and skills in tourists guiding. This is a regular occurrence in underdeveloped nations, such as Indonesia. Consequently, they need specific tourist guiding knowledge and skills as well as English mastery. This study aims to identify demographic data of tourist guides in Malang, both their strengths and weaknesses in English competence and also to map and analyze the need for English competence for tourist guides in the city of Malang. The object of this research is 22 tourist guides of Malang city. This research was conducted in Malang city. This study uses mixed method where the researcher uses both quantitative and qualitative approach in order to produce a better understanding of the problem. Researchers used 2 types of data collection tools, namely questionnaires and interview guidelines. The questionnaire used in the form of a closed question questionnaire with a Likert scale along with open questions. FGDs were also conducted to obtain in-depth information about research problems. The findings revealed that tour guides required four different types of English skills. The learning activities required are conversations, discussions and brainstorming, as well as individual presentations or learning activities that emphasize speaking skills. There are some suggestions proposed to curriculum developers, Department of tourism and Indonesian tour guides. Considering the significance of needs analysis, prior to developing training program, it is pivotal to conduct needs analysis to probe information on language proficiency, learning objectives and learning preference of the learners.
Identifying Students’ Perceptions on YouTube as Online Media in English for MICE Ririn Pratiwi Suharto
Asshika: Journal of English Language Teaching and Learning Vol. 1 No. 1 (2023): October
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65190/asshika.v1i1.32

Abstract

Online learning has been one of crucial topic in the Covid-19 pandemic era. This paper aims to describe the student's perception on the use of YouTube application as online learning media. This research used a descriptive qualitative approach by using survey and discussion. The class of this study was twenty-three students. The questionnaire was analyzed by using Likert-Scale and the interview was analyzed qualitatively. The interview script presented to get students statements about their perceptions of English for MICE online learning via YouTube, whether in positive or negative. The result of this research displays that using YouTube as English for MICE’s online learning media gives many positive effects to the student’s English mastery, such as vocabularies, practices and also increased of their English four skills. Though, frequently pupils had anxiety around deficiencies of internet joining, but this problem perceptibly resolved thriving by them.
Developing Official Website by using Advertising Language for UMKM Batik Garudeya Kidal Ririn Pratiwi Suharto; Putri Sekarsari
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2454

Abstract

This study aimed to develop an official website using advertising language for UMKM Batik Garudeya Kidal. The research used the Design and Development Research (DDR) approach with the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. In the analysis stage, data were collected through observation and interviews, which showed that the UMKM still relied on social media and did not yet have an official website to present complete and structured information about its products. Based on these findings, the researcher developed a website using Wix as the platform. The website was designed to be simple, attractive, and easy to use. Advertising language was applied in the product descriptions to make the content more persuasive and appealing to potential customers. The website contains important information such as business profile, product catalog, pricing, and contact details. The website was then tested through expert validation and user responses. The results showed that the website is in the “very good” category and suitable for use as a promotional media. Field testing results also reached 94.8%, indicating that users found the website easy to use, informative, and visually appealing. Overall, the website is effective in helping UMKM Batik Garudeya Kidal improve its promotion, strengthen its branding, and reach a wider audience through digital media.
A Linguistic Landscape Study of Culinary Store Names on Jalan Soekarno-Hatta, Malang Putri Sekarsari; Ririn Pratiwi Suharto
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2455

Abstract

Malang is known for its diverse culinary attractions, particularly along Jalan Soekarno-Hatta, a popular culinary area. The linguistic landscape (LL) displayed in public spaces reflects the sociolinguistic characteristics of a region and can be observed through culinary store names. This study aims to identify the monolingual and bilingual patterns used in culinary store naming on Jalan Soekarno-Hatta and to analyze their informational and symbolic functions. This research employed a descriptive qualitative method. Data were collected from permanent signage along Jalan Soekarno-Hatta. Of the 181 stores identified, 80 were culinary businesses. The findings reveal 70 monolingual store names categorized into six patterns: P+BN, BN, TCS+P, TCS+P+BN, TCS+BN, and P. In addition, 10 bilingual store names were classified into three patterns: TCS+BN, P+BN, and TCS+P. The study shows that the informational function of the linguistic landscape is to communicate products and store locations, while the symbolic function reflects business ownership and the regional identity of the cuisine offered. These findings demonstrate how culinary store names contribute to representing cultural and linguistic identities in urban public spaces.
An annotated translation of The Garden of Words by Makoto Shinkai Muhammad Reza Fardana; Bambang Suryanto; Ririn Pratiwi Suharto
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2026): Nautical: Jurnal Ilmiah Multidisiplin Indonesia (In progress)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/5ztyma81

Abstract

This study presents an annotated translation of the first two chapters of The Garden of Words (Kotonoha no Niwa) by Makoto Shinkai from English into Indonesian. Employing an introspective-retrospective annotated translation design, this research identifies and analyzes translation problems encountered during the process. A total of 40 problems were identified at the word, phrase, and clause levels, categorized into three types: Understanding (U), Transfer (T), and Understanding & Transfer (U&T), comprising 6, 33, and 1 problem respectively. To resolve these problems, translation strategies proposed by Chesterman (2016) and methods by Newmark (2001) were applied. The semantic strategy was the most frequently utilized (60%), reflecting the predominantly meaning-based nature of the difficulties encountered. Syntactic, pragmatic, idiomatic, literal, free, and recognized translation strategies were additionally employed. The findings indicate that the primary challenge in translating this literary text lies in rendering meaning naturally into the target language rather than in source text comprehension. This study is intended to serve as a practical reference for novice translators working with similar literary texts.
Pelatihan dan Praktik Pengelolaan Konten Digital Menggunakan Teknologi Artificial Intelligence (AI) Untuk Meningkatkan Pemasaran Produk UMKM Omah Anjani Ardian Wahyu Setiawan; Ririn Pratiwi Suharto; Kartika Windrajanti; Eri Widiyanto; Arni Utaminingsih; Evy Fajriantina Lova; Siti Rohani
Prosiding Vol 8 No 1 (2026): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v8i1.11756

Abstract

Omah Anjani MSME is a micro business engaged in the production of fabric decorations, bed sheets, and prayer robes, located in Malang. Since its establishment in 2019, this business has had stable production capacity, but its marketing still relies on conventional methods and is not optimal in utilizing digital technology. This community service program aims to improve the MSME team's skills in managing digital marketing based on Artificial Intelligence (AI) technology. The implementation method consists of theoretical and practical training in creating visual content with AI tools, effective copywriting, social media strategies, content data analysis, and collaboration with influencers. This activity is carried out in stages, starting with training in the basics of digital marketing to direct implementation on social media platforms. The expected outcome of this activity is an increase in the understanding and skills of MSME teams in digital marketing management, which will have an impact on increasing brand awareness, expanding market reach, and the competitiveness of MSMEs. In addition, it is also expected that there will be an increase in interaction with the audience through more interesting and relevant content. Through this training, Omah Anjani MSMEs are expected to be able to optimize the use of AI technology to support business growth and strengthen their position in the fabric-based creative industry market.
Pelatihan Dan Praktik Menulis Artikel Search Engine Optimization (SEO) Pada Media Sosial Untuk Produk Usaha Kuliner Kedai Monica Guna Meningkatkan Daya Beli Konsumen Zubaidi Zubaidi; Fitrotul Maulidiyah; Ririn Pratiwi Suharto; Dhony Manggala Putra
Khidmah Nusantara Vol. 1 No. 1 (2024): Agustus 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/a77hzv31

Abstract

Kedai Monica merupakan satu industri rumahan bidang kuliner yang menjual produk kuliner homemade berkualitas, sehat, dan lezat. Dengan sistem pemesanan pre-order dan sistem katering, Kedai Monica memiliki sasaran target pelanggan mahasiswa dan para pekerja dengan mobilitas tinggi yang tidak memiliki banyak waktu untuk memasak sendiri. Industri rumahan yang masih tergolong baru ini belum memiliki lokasi yang tetap untuk makan di tempat sehingga para pelanggan hanya dapat memesan melalui nomor kontak yang tertera atau melalui aplikasi ojek online. Namun, selama pandemi COVID-19 Kedai Monica mengalami penurunan drastis untuk jumlah pesanan karena semua orang wajib berada di rumah. Hal ini tentu berpengaruh terhadap minat dan daya beli pelanggan terhadap produknya. Selain itu, akibat menurunnya daya beli ini, promosi yang selama ini dilakukan melalui media sosial juga berakhir stagnan atau bahkan berhenti. Kedai Monica memiliki potensi yang bagus untuk berkembang karena kedai ini berhasil mengemas makanan tradisional menjadi estetik dengan foto produk yang menarik. Akan tetapi, produk-produk ini kurang memiliki deskripsi menarik dan menjelaskan produk kuliner yang dijual secara detail sehingga pelanggan kurang berminat untuk membeli. Pengabdian ini menggunakan metode SL (Services Learning). Hasil kegiatan yaitu tim pengabdian memberikan pelatihan dan praktik menulis artikel Search Engine Optimization (SEO) pada media sosial untuk produk usaha kuliner Kedai Monica guna meningkatkan daya beli konsumen. Selain itu, terdapat peningkatan kompetensi mitra untuk meningkatkan penjualan.
Pelatihan Hospitality English Dan Educational Tourism Guna Mendukung Pengembangan Wisata Hijau Di Desa Tulusbesar Noverita Wahyuningsih; Ririn Pratiwi Suharto; Putri Sekarsari; Tri Astuti Handayani; Nurdjizah
Khidmah Nusantara Vol. 1 No. 1 (2024): Agustus 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/ah214v12

Abstract

Permasalahan utama yang dihadapi oleh mitra di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang yaitu permasalahan pengembangan wisata dimana potensi Desa Tulusbesar belum dimanfaatkan dengan optimal. Tim pengusul pengabdian akan membantu menyelesaikan permasalahan tersebut melalui kegiatan pengabdian ini dengan judul “Pelatihan Hospitality English dan Educational Tourism Guna Mendukung Pengembangan Wisata Hijau di Desa Tulusbesar”. Metode yang akan dipakai untuk mewujudkan tujuan khusus tersebut adalah memberikan 2 jenis pelatihan yaitu pelatihan Hospitality English dan pelatihan Educational Tourism di Desa Tulusbesar. Langkah-langkah kegiatan yang akan dilakukan melalui kegiatan pengabdian ini terdiri dari 5 tahapan, meliputi: analisis kebutuhan pengembangan wisata, pelatihan hospitality English, pelatihan educational tourism, praktik mengimplementasikan hospitality english dalam menyambut wisatawan, praktik mengimplemetasikan educational tourism. Dalam pelatihan ini peserta pelatihan diberikan materi hospitality english seperti greeting and self-introduction/introducing someone else, telephone courtesy, general services at homestay, direction and general enquiries at homestay, problems and complaints, making comparisons, giving and receiving compliments, offering help and advice, dan English daily conversation. Hasil kegiatan yaitu peserta pelatihan mampu menggunakan Bahasa Inggris praktis untuk wisata budaya di Desa Tulusbesar, khususnya untuk dapat memberikan layanan yang kind dan helpful (ramah, hangat, dan berkualitas) bagi wisatawan terutama wisatawan asing.
Pelatihan dan Praktik Pembuatan Visual Konten Untuk Meningkatkan Daya Tarik Produk UMKM Batik Zubaidi; Yulis Nurul Aini; Kartika Indah Permanasari; Rr Tri Istining Wardani; Bambang Suryanto; Ririn Pratiwi Suharto
Khidmah Nusantara Vol. 2 No. 1 (2025): Agustus 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/8fvmh245

Abstract

UMKM Batik Gandring Singosari menghadapi tantangan dalam meningkatkan citra dan daya tarik produk melalui media digital, khususnya pada aspek pembuatan konten visual yang efektif. Kegiatan pengabdian ini bertujuan untuk meningkatkan keterampilan mitra dalam memproduksi konten visual yang menarik guna menunjang promosi produk batik melalui pelatihan, praktik, dan pendampingan. Metode pelaksanaan menggunakan Learning by Doing. Metode pelaksanaan terdiri dari empat tahapan sistematis, yaitu: analisis kebutuhan mitra dan penyusunan modul; pelatihan dasar fotografi produk; praktik langsung pemotretan dan editing visual menggunakan aplikasi seperti Canva, Snapseed, dan Lightroom Mobile; serta penyusunan katalog digital dan konten storytelling berbasis narasi budaya produk. Kegiatan ini melibatkan pemilik dan karyawan UMKM sebagai peserta aktif. Hasil evaluasi menunjukkan bahwa seluruh peserta menyatakan pelatihan sangat relevan, mudah dipahami, dan memberikan dampak langsung terhadap peningkatan promosi digital usaha mereka. Peserta mampu menghasilkan foto produk berkualitas, menyusun katalog digital, dan mengelola media sosial dengan konten yang lebih menarik. Testimoni peserta menegaskan peningkatan kepercayaan diri dalam pengambilan gambar dan kemampuan menyusun narasi visual. Secara keseluruhan, kegiatan ini berhasil meningkatkan kapasitas mitra dalam memproduksi konten visual yang lebih profesional dan efektif, serta memberikan kontribusi terhadap peningkatan daya saing UMKM di era digital.
Pelatihan Event Management Lanjutan Untuk Menumbuhkan Kemampuan Event Organizer (EO) Penyelenggaraan Pagelaran Seni Ririn Pratiwi Suharto; Zubaidi; Kartika Indah Permanasari; Fina Andika Frida Astuti; Arif Rochman Fachrudin; Fahmi Muhammad Az Zuhri
Khidmah Nusantara Vol. 2 No. 1 (2025): Agustus 2025
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/1ycwv844

Abstract

Permasalahan utama yang dihadapi oleh mitra di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang yaitu permasalahan kurangnya pengetahuan tentang manajemen event lanjutan untuk kegiatan penyelenggaraan pertunjukan seni dan budaya. Dengan demikian, mitra belum optimal dalam melaksanakan penyelenggaraan event seni budaya. Mitra masih membutuhkan bantuan dari pihak luar untuk menyelenggarakan sebuah pertemuan kegiatan seni dan budaya. Solusi yang ditawarkan melalui kegiatan pengabdian ini yaitu Pelatihan Manajemen Event Lanjutan yang didalamnya terdapat praktik sederhana untuk menyelenggarakan Event Seni Budaya di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang. Pelatihan tersebut juga dibekali dengan kemampuan Event Organizer (EO) sehingga mitra disiapkan untuk mampu menyelenggarakn event seni dan budaya secara mandiri tanpa bantuan dari pihak luar. Dengan demikian, mitra tidak hanya mendapatkan pengetahuan tentang materi Pelatihan Manajemen Event, tetapi juga belajar mempraktikkan penyelenggaraan Event Seni Budaya yang diminati wisatawan. Manfaat yang diperoleh mitra dari kegiatan ini yaitu a) Menyiapkan mitra menjadi Event Organizer (EO) kegiatan Seni dan Budaya Di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang; b) Meningkatkan pengetahuan dan keterampilan mitra untuk melaksanakan penyelenggaraan Event Seni Budaya; dan c) Mempromosikan Desa Seni Budaya Tulusbesar dengan memanfaatkan kemajuan IPTEKS sehingga mitra mendapatkan pemasukkan dari wisatawan yang datang ke desa tersebut. Hasil kegiatan yang telah dicapai yaitu mitra sebagai peserta pelatihan juga dibekali pemanfaatan teknologi praktik menyelenggarakan event sederhana di Desa Tulusbesar.