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All Journal Briliant: Jurnal Riset dan Konseptual Esteem Journal of English Study Programme Jurnal Pengabdian Polinema Kepada Masyarakat SWARNA Pamasa: Jurnal Pengabdian kepada Masyarakat Asshika: Journal of English Language Teaching and Learning Metathesis: Journal of English Language, Literature, and Teaching Signifie: Jurnal Penelitian Bahasa, Sastra, dan Pengajarannya SWARNA: Jurnal Pengabdian Kepada Masyarakat
Ririn Pratiwi Suharto
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE MAPPING AND NEED ANALYSIS OF ENGLISH COMPETENCIES FOR TOURIST GUIDES IN MALANG Noverita Wahyuningsih; Novitasari; Maya Rizki Fauzia; Ririn Pratiwi Suharto
Esteem Journal of English Education Study Programme Vol. 7 No. 2 (2024): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v7i2.16715

Abstract

A professional tour guide should possess good competence in English to communicate with their guests. However, the truth often reveals that many tour guides have inadequate English skills and they are not confident enough to offer tours. They need a kind of training or an education program to increase their knowledge and skills in tourists guiding. This is a regular occurrence in underdeveloped nations, such as Indonesia. Consequently, they need specific tourist guiding knowledge and skills as well as English mastery. This study aims to identify demographic data of tourist guides in Malang, both their strengths and weaknesses in English competence and also to map and analyze the need for English competence for tourist guides in the city of Malang. The object of this research is 22 tourist guides of Malang city. This research was conducted in Malang city. This study uses mixed method where the researcher uses both quantitative and qualitative approach in order to produce a better understanding of the problem. Researchers used 2 types of data collection tools, namely questionnaires and interview guidelines. The questionnaire used in the form of a closed question questionnaire with a Likert scale along with open questions. FGDs were also conducted to obtain in-depth information about research problems. The findings revealed that tour guides required four different types of English skills. The learning activities required are conversations, discussions and brainstorming, as well as individual presentations or learning activities that emphasize speaking skills. There are some suggestions proposed to curriculum developers, Department of tourism and Indonesian tour guides. Considering the significance of needs analysis, prior to developing training program, it is pivotal to conduct needs analysis to probe information on language proficiency, learning objectives and learning preference of the learners.
Identifying Students’ Perceptions on YouTube as Online Media in English for MICE Ririn Pratiwi Suharto
Asshika: Journal of English Language Teaching and Learning Vol. 1 No. 1 (2023): October
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65190/asshika.v1i1.32

Abstract

Online learning has been one of crucial topic in the Covid-19 pandemic era. This paper aims to describe the student's perception on the use of YouTube application as online learning media. This research used a descriptive qualitative approach by using survey and discussion. The class of this study was twenty-three students. The questionnaire was analyzed by using Likert-Scale and the interview was analyzed qualitatively. The interview script presented to get students statements about their perceptions of English for MICE online learning via YouTube, whether in positive or negative. The result of this research displays that using YouTube as English for MICE’s online learning media gives many positive effects to the student’s English mastery, such as vocabularies, practices and also increased of their English four skills. Though, frequently pupils had anxiety around deficiencies of internet joining, but this problem perceptibly resolved thriving by them.
Developing Official Website by using Advertising Language for UMKM Batik Garudeya Kidal Ririn Pratiwi Suharto; Putri Sekarsari
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2454

Abstract

This study aimed to develop an official website using advertising language for UMKM Batik Garudeya Kidal. The research used the Design and Development Research (DDR) approach with the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. In the analysis stage, data were collected through observation and interviews, which showed that the UMKM still relied on social media and did not yet have an official website to present complete and structured information about its products. Based on these findings, the researcher developed a website using Wix as the platform. The website was designed to be simple, attractive, and easy to use. Advertising language was applied in the product descriptions to make the content more persuasive and appealing to potential customers. The website contains important information such as business profile, product catalog, pricing, and contact details. The website was then tested through expert validation and user responses. The results showed that the website is in the “very good” category and suitable for use as a promotional media. Field testing results also reached 94.8%, indicating that users found the website easy to use, informative, and visually appealing. Overall, the website is effective in helping UMKM Batik Garudeya Kidal improve its promotion, strengthen its branding, and reach a wider audience through digital media.
A Linguistic Landscape Study of Culinary Store Names on Jalan Soekarno-Hatta, Malang Putri Sekarsari; Ririn Pratiwi Suharto
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2455

Abstract

Malang is known for its diverse culinary attractions, particularly along Jalan Soekarno-Hatta, a popular culinary area. The linguistic landscape (LL) displayed in public spaces reflects the sociolinguistic characteristics of a region and can be observed through culinary store names. This study aims to identify the monolingual and bilingual patterns used in culinary store naming on Jalan Soekarno-Hatta and to analyze their informational and symbolic functions. This research employed a descriptive qualitative method. Data were collected from permanent signage along Jalan Soekarno-Hatta. Of the 181 stores identified, 80 were culinary businesses. The findings reveal 70 monolingual store names categorized into six patterns: P+BN, BN, TCS+P, TCS+P+BN, TCS+BN, and P. In addition, 10 bilingual store names were classified into three patterns: TCS+BN, P+BN, and TCS+P. The study shows that the informational function of the linguistic landscape is to communicate products and store locations, while the symbolic function reflects business ownership and the regional identity of the cuisine offered. These findings demonstrate how culinary store names contribute to representing cultural and linguistic identities in urban public spaces.
Co-Authors Aly Imron Andi Reza Maulana Ane Fany Novitasari Ardian Wahyu Setiawan Aulia Nourma Putri Bambang Suryanto Damayanti, Elok Dhony Manggala Putra Hiqma Nur Agustina Lia Agustina Maulidiyah, Fitrotul Maya Rizki Fauzia Maya Rizky Fauzia Noverita Wahyuningsih Novitasari Nugrahaningtyas Fatma Anyassari Pritantina Yuni Lestari Putri Sekarsari Sugeng Riyanto Suyono, Achmad Zubaidi Zubaidi