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All Journal Ilmu dan Budaya Populis : Jurnal Sosial dan Humaniora Journal of Economic, Bussines and Accounting (COSTING) Jurnal Doktor Manajemen (JDM) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Penelitian Pendidikan Indonesia
Rahayu Lestari
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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PENGARUH TEKNOLOGI INFORMASI KEUANGAN, MANAJEMEN ASET DAN MANAJEMEN RISIKO TERHADAP KINERJA RUMAH SAKIT DENGAN OPTIMALISASI ASET SEBAGAI VARIABEL INTERVENING PADA RUMAH SAKIT VERTIKAL KEMENTERIAN KESEHATAN RI Budi Raharjo; Rahayu Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14002

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Teknologi Informasi, Manajemen Aset, dan Manajemen Risiko terhadap Kinerja Rumah Sakit, dengan Optimalisasi Aset sebagai variabel mediasi. Jumlah sampel sebanyak 100 responden dari ASN Rumah Sakit Vertikal Kementerian Kesehatan RI menggunakan kuisioner. Analisis data dilakukan dengan analisis jalur menggunakan Smart PLS 4. Hasil penelitian menunjukkan bahwa Optimalisasi Aset, Manajemen Aset dan Manajemen Risiko berpengaruh signifikan terhadap Kinerja Rumah Sakit. Sementara Teknologi Informasi tidak signifikan. Teknologi Informasi dan Manajemen Aset dengan mediasi Optimalisasi terhadap Kinerja Rumah Sakit tidak signifikan, sedangkan Manajemen Risiko dengan mediasi Optimalisasi Aset berpengaruh signifikan.
ANALYSIS OF PRICING STRATEGY IN INTERNATIONAL MARKETING Resti Hardini; Rahayu Lestari; Suadi Sapta Putra; Kumba Digdowiseiso; Azizul Yadi Yaakop
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1456

Abstract

In-depth pricing strategies in international marketing are examined in this literature review in an effort to provide a thorough understanding of the theory, impact, and conceptual framework. The background of the research emphasizes how complex international markets are and how pricing strategies must be modified to account for trade regulations, cultural variances, and market dynamics. By examining the theories of elasticity of demand, purchasing power parity, market penetration, and price differentiation, this research methodology employs a methodical literature review approach. The findings indicate that striking the correct balance between these factors is necessary for a successful pricing strategy. Demand elasticity is essential for adapting prices to the market, and relative price adjustments are guided by purchasing power parity. While price differentiation works well for high-quality products, market penetration strategies can also be beneficial in gaining market share. The talk focuses on the opportunities and new challenges that come with putting this strategy into practice. The study's conclusion highlights the significance of having a thorough understanding of environmental theories and variables when putting responsive pricing strategies into practice in global marketplaces. The ability of the business to consistently adjust to shifting global dynamics is just as important to its success as determining the appropriate prices.
MICE AND THE FUTURE OF TOURISM IN INDONESIA Resti Hardini; Rahayu Lestari; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1458

Abstract

The impact of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry on the Indonesian tourism sector is a noteworthy aspect that warrants particular consideration. More precisely, the MICE industry exerts a substantial and favorable influence on the expansion of tourism in Indonesia. This research aims to investigate the impact of the MICE industry on the growth of the tourism sector in Indonesia. It seeks to determine the extent to which this industry contributes to the increase in tourist visits and national income. Additionally, the study aims to identify the factors that influence the development of the MICE industry in Indonesia, including government policy, infrastructure readiness, and the active participation of industry players. Qualitative research methods are a suitable and appropriate option. The findings of this investigation are as follows: Developing high-quality MICE infrastructure and consistently monitoring global trends will be crucial in shaping the future of tourism in Indonesia. Indonesia's ascent to becoming a highly sought-after MICE destination on the global stage will be achieved through the consistent adoption of technology, improved infrastructure readiness, and effective support from the government in creating a favorable environment.
THE DRIVERS OF FIRM VALUE Rahayu Lestari; Suadi Sapta Putra; Elwisam; Kumba Digdowiseiso; Rohana Ahmad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1459

Abstract

The objective of this literature review is to identify and analyze the factors that determine the value of a company, as evidenced in multiple studies. This study focuses on comprehending the determinants that impact the evaluation of a company's worth, a significant subject in the field of economics and finance. The chosen approach is Systematic Literature Review (SLR), which involves gathering and assessing relevant literature pertaining to the research topic. The results of the Systematic Literature Review (SLR) analysis indicate that financial performance, institutional ownership, capital structure, company size, corporate governance, corporate social responsibility, and dividend policy are the primary determinants of company value. The discussion emphasizes the discrepancies in research findings and contextual disparities that can influence the connection between determinants and firm value. While these findings offer a more profound comprehension of the intricate factors that influence firm value assessments, additional research is required to elucidate the precise impacts and identify particular market situations that moderate this relationship. The findings of this literature review emphasize the significance of considering multiple factors in order to comprehensively comprehend the overall value of a firm. Additionally, it highlights the need for future research to delve into the dynamics of the relationship between these factors and firm value.
THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA” Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1460

Abstract

Indonesian Tourism has launched a development strategy known as Wonderful Indonesia branding in an effort to increase the attractiveness of tourism destinations in the global market by strengthening the image through messages that reflect Indonesia's uniqueness and strong visual brand. Collaboration with the private sector and partnerships with local communities are the primary pillars of sustainable destination management, while international partnerships facilitate the exchange of knowledge and resources. The discussion's findings indicate a significant increase in the number of tourist visits, economic growth in the tourism sector, and positive changes in global perceptions of Wonderful Indonesia. This evaluation reflects the branding strategy's success in increasing international tourism appeal. The conclusion of this strategy emphasizes the importance of collaboration, partnerships, and community involvement in achieving sustainability in Indonesia's tourism sector.
THE DEVELOPMENT STRATEGY OF CULINARY TOURISM IN INDONESIA AS A POTENTIAL BUSINESS Rahayu Lestari; Elwisam; Kumba Digdowiseiso; Nguyen Duc Tri; Zaliha Zainuddin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1461

Abstract

The tourism sector offers significant growth potential for business opportunities in the food and beverage industry. The culinary diversity in Indonesia is a valuable asset for establishing a wide range of culinary enterprises. The objective of this research is to assess the present state and prospects of the culinary tourism sector in Indonesia, as well as identify the factors that impact its growth as a viable industry. Additionally, the study aims to discover effective strategies for developing and capitalizing on the potential of the culinary tourism business in Indonesia, while considering the following aspects. Elements of marketing, sustainability, and engagement with the local community. Qualitative methods enable researchers to investigate the perspectives, understandings, and encounters of stakeholders, including industry participants, tourists, and local communities, in order to acquire more profound insights. Findings of the research To establish Indonesian culinary tourism as a lucrative global business opportunity, it is crucial to prioritize comprehensive marketing strategies, promote sustainability, and foster international collaboration. The culinary tourism industry can achieve sustainable growth, equitable economic benefits, and empowerment of local communities by leveraging digital technology, exploring collaboration opportunities with influencers, and implementing sustainable practices.
Digital marketing, persepsi harga, kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran laundry Rahayu Lestari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242408

Abstract

Indonesia adalah negara berkembang yang menyambut baik teknologi baru, terutama kemudahan dalam menyelesaikan tugas rumah tangga sehari-hari yang sebelumnya merupakan tugas mereka tetapi sekarang dialihkan ke perusahaan. Perubahan gaya hidup yang demikian menyebabkan adanya tuntutan kepraktisan dalam menjawab kebutuhan pribadi, seperti dalam hal mencuci pakaian dan menyetrika. Salah satu perusahaan jasa yang terus menerus berkembang adalah perusahaan yang bergerak di bidang pencucian dan perawatan pakaian atau laundry. Penelitian ini bertujuan untuk menganalisis determinan kepuasan pelanggan dan dampaknya terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif. Data penelitian ini menggunakan data primer melalui kuesioner kepada 87 reponden Pelaku Laundry Rumahan yang berada di Wilayah Tangerang Selatan. Pengambilan sampel penelitian menggunakan purposive sampling. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan bantuan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara parsial digital marketing dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara parsial digital marketing dan persepsi harga serta kepuasan pelanggan berpengaruh positif dan signifikan terhadap kinerja pemasaran Laundry Rumahan di Wilayah Tangerang Selatan.
The effect of education costs and location on the decision of parents to enroll children in an integrated islamic elementary school through a reference group in tangerang and jakarta selatan Rahayu Lestari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242542

Abstract

Currently, many parents are more careful in choosing a school for their child. Of course, this is understandable, considering their children's future success. In Indonesia, of course, there are many schools, ranging from regular schools to several, that offer several advantages, from facilities to excellent programs to extracurriculars. One of the options for parents today is to send their children to religious-based educational institutions. This study aims to prove the effect of education costs and the location of parents' decisions to send their children through referral groups in Tangerang and South Jakarta. This research uses quantitative research methods. Sampling was based on a purposive sampling method of 100 respondents in Tangerang and South Jakarta using proportional random sampling in Tangerang and South Jakarta. The analytical method used is statistical-partial least square using SEM Lisrel 8.70 analysis software tools. The results of this study show that the cost of education significantly affects the reference group. The location has an effect but is not significant to the reference group. The reference group has an effect, but not significantly, on the decision to send their children to school.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Andyan Pradipta Utama; Alvita Sari; Rahayu Lestari; Subur Karyatun
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Analisis Pengaruh Dividend Payout Ratio, Earning Per Share Terhadap Return Saham Dimediasikan Debt Equity Ratio (Studi Kasus Emiten Bank Pada Indeks Sri-Kehati 2020-2024) Andi Wijanarko; Edi Sugiono; Rahayu Lestari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9039

Abstract

Return Saham pada emiten yang terindeks pada SRI-KEHATI periode 2020-2024 cenderung fluktuatif, bahkan menurun. Berlatar belakang masalah tersebut penelitian ini hendak menguji pengaruh Dividend Payout Ratio (DPR) dan Earnig Per Share (EPS). terhadap Return Saham secara langsung atau melalui varabel intervening Debt Equitu Ratio (DER). Populasi adalah 4 bank yang secara ajeg terdaftar pada SRI-KEHATI sejak awal (2009) hingga 2024, yakni BBCA, BBNI, BMRI, dan BBRI). Periode penelitian 2020-2024. Data diambil secara kuartal (quarterly).Data penelitian adalah data sekunder, bersumber dari Bursa Efek Indonesia (BEI). Teknik analisis data menggunakan Ordinary Least Square (OLS), dalam hal ini SPSS versi 23. Hasil penelitian menunjukkan: (i) DPR berpengaruh positif namun tidak signifikan terhadap DER. (ii) EPS berpengaruh positif namun signifikan terhadap DER. (iii) DPR berpengaruh negatif dan tidak signifiikan terhadap Return Saham. (iv) EPS berpengaruh negatif dan tidak signifikan terhadap Return Saham.(v) DER berpengaruh negatif dan signifikan terthadap Return Saham. (vi) Nilai Variance Accounted For (VAF) peran DER sebagai mediator dalam pengaruh DPR terhadap Return Saham berada di bawah 20%, yang berarti tidak ada mediasi (no mediaton). (viii) Nilai VAF peran DER sebagai mediator dalam pengaruh DPR terhadap Return Saham adalah lebih rendah daripada 20%, yang berarti tidak ada mediasi (no mediaton).
Co-Authors Adam Nurkholik Akso Diana Alvita Sari Andi Wijanarko Argo Wiranata Prasetya Azizul Yadi Yaakop Budi Raharjo Elwisam Elwisam Elwisam Izzatunnisa Izzatunnisa Kumba Digdowiseiso, Kumba Mamun Hossain Molina Molina Nguyen Duc Tri Novita Nur Rahmawati Raden Mochammad Aldina Suryana Resti Hardini Retno Widowati Rohana Ahmad Suadi Sapta Putra Subur Karyatun Sugiono, Edi Utama, Andyan Pradipta Wahyu Wahyu Wdya Ningsih Zaliha Zainuddin