Articles
<![CDATA[Agribusiness Product Marketing Analysis: Opportunities and Challenges in the Digital Era ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 2023 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58471/mar-ekonomi.v2i1.540
<![CDATA[Digital transformation has impacted various sectors including agribusiness, with changes in consumer behavior patterns, digital marketing technology and increasingly easy access to information through online platforms. This research aims to investigate and analyze the dynamics of marketing agribusiness products in facing the opportunities and challenges that arise in the digital era. This research uses a qualitative approach. The results of this research indicate that agribusiness actors need to actively adopt digital marketing strategies to optimize market potential in the digital era. The findings emphasize that success in agribusiness marketing depends not only on increasing global market access through online platforms, but also on the ability to build consumer trust. A focus on product quality, sustainability practices and transparency in business communications are key to gaining and retaining consumer support. Challenges such as limited access to technology and consumer data protection were also identified as areas requiring serious attention. Therefore, the research recommendations highlight the importance of investing in technology infrastructure, digital skills training, and compliance with privacy regulations to create a successful digital marketing environment in the agribusiness industry.]]>
<![CDATA[Optimizing Agribusiness Supply Chain Management in Increasing Agricultural Yields ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 01 (2023): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2023 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58471/jeami.v2i01.541
<![CDATA[Effective supply chain management can contribute significantly to operational efficiency and increased agricultural productivity. This research will explore key aspects of the agricultural supply chain, including production, distribution, storage and marketing of agricultural products. This research uses a qualitative approach with descriptive methods. The research results show that optimizing agribusiness supply chain management with a sustainable approach can significantly increase agricultural yields. The application of information technology and strong partnerships between stakeholders in the supply chain results in increased efficiency and responsiveness to market fluctuations. Identifying and managing risks with careful planning has also proven effective in maintaining supply chain resilience to external changes. In addition, diversification of suppliers and markets contributes to flexibility and balance, reducing risks associated with market fluctuations. In the context of sustainable agriculture, practices such as environmentally friendly farming methods, sustainable management of natural resources, and environmental impact monitoring are proven to improve agricultural quality and productivity in the long term. The results of this research provide an in-depth understanding of how the integration of effective supply chain management with a sustainable approach can create optimal conditions for the growth and sustainability of the agricultural sector.]]>
<![CDATA[Pengaruh Kualitas Layanan, Kepercayaan, Dan Customer Relationship Management Terhadap Loyalitas Pelanggan Art Of Dakwah Melalui Kepuasan Konsumen ]]>
<![CDATA[Jesiati]]>;
<![CDATA[Tri Waluyo]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37385/msej.v6i4.8388
<![CDATA[Dakwah bukan sekadar asal menyampaikan kebaikan, tapi bagaimana menyajikan kebaikan itu dengan cara yang tepat sehingga bisa berdampak. Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Layanan, Kepercayaan, dan Customer Relationship Management terhadap Loyalitas Pelanggan Art Of Dakwah melalui Kepuasan Konsumen.Variabel bebas adalah Kulitas Layanan, Kepercayaan, dan Customer Relationship Managemen. Variabel terikat adalah Loyalitas Pelanggan. Variabel intervening adalah Kepuasan Konsumen. Sebanyak 120 responden diambil sebagai sampel denga menggunakan proposive sampling. Pengumpulan data menggunakan kuisioner dan pengolahan data menggunakan Structural Equation Modelling (SEM) yang dioperasikan dengan program Smart PLS 4. Hasil penelitian pengaruh langsung Kualitas Layanan, Kepercayaan dan dan Customer Relationship Management terhadap Kepuasan Konsumen berpengaruh positif dan signifikan. pengaruh langsung Kualitas Layanan, Kepercayaan dan dan Customer Relationship Management terhadap Loyalitas Pelanggan berpengaruh positif dan signifikan. Pengaruh tidak langsung juga berpengaruh positif dan signifikan.]]>
<![CDATA[A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE ]]>
<![CDATA[Tri Waluyo]]>;
<![CDATA[Resti Hardini]]>;
<![CDATA[Rahayu Lestari]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Olawole Olanre Fawehinmi]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v3i4.400
<![CDATA[The objective of this study is to examine the factors that shape brand perception, with a specific emphasis on its impact on consumer buying intention. The study is grounded in the recognition that brand image plays a pivotal role in influencing consumer perceptions of products or services. This research employs the Systematic Literature Review (SLR) methodology to investigate the literature pertaining to brand image, encompassing factors such as product quality, endorser character, and digital presence. The results of SLR analysis indicate that brand image significantly impacts consumer purchase intention. The primary factors that determine this influence are product quality and the character of the endorser. The hypothesis test results indicate that brand image has a statistically significant and positive impact on purchase intention, as evidenced by a significant coefficient and a critical ratio (CR) value that surpasses the threshold. The analysis of the results encompasses practical implications for managers regarding marketing tactics that can enhance brand perception, particularly in relation to product excellence and the selection of an appropriate endorser persona. The research findings indicate that proficient comprehension and effective administration of brand image can serve as a pivotal factor in augmenting consumer purchasing inclination, fortifying brand-consumer associations, and bolstering enduring business prosperity.]]>
<![CDATA[The Influence of Multidimensional Service Quality, Perceived Value, and Customer Relationship Management on Customer Satisfaction: The Mediating Role of Customer Engagement at Awal Care Veterinary Clinic ]]>
<![CDATA[Mirjawal Mirjawal]]>;
<![CDATA[Suryono Efendi]]>;
<![CDATA[Tri Waluyo]]>
<![CDATA[ Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70062/globalmanagement.v2i3.353
<![CDATA[This study aims to analyze the influence of Multidimensional Service Quality, Perceived Value, and Customer Relationship Management (CRM) on Customer Satisfaction, with Customer Engagement as a mediating variable at Awal Care Veterinary Clinic in East Jakarta. The research background is driven by a significant decline in patient numbers in 2023 and intense competition in the veterinary healthcare sector. This study employs a quantitative correlational approach using purposive sampling, involving 310 respondents who are clients of the clinic. Data were collected through a questionnaire with a 6-point Likert scale, and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. The results indicate that all independent variables service quality, perceived value, and CRM—have a positive and significant influence on both customer engagement and customer satisfaction. Customer engagement is also found to have a significant impact on customer satisfaction. Furthermore, all indirect relationships through the mediation of customer engagement are significant, indicating that customer engagement serves as an important partial mediator. The R² value of 0.646 demonstrates that the model has strong predictive power for customer satisfaction. These findings highlight the importance of strengthening experience-based strategies and fostering emotional and cognitive connections with customers. This study contributes theoretically to the field of service marketing and provides practical implications for veterinary clinic management in enhancing customer satisfaction and loyalty.]]>
<![CDATA[Innovative marketing strategy in the agribusiness sector to increase farmers' income ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.58471/arbitrase.v2i01.90
<![CDATA[This research aims to analyze and identify innovative marketing strategies that can be implemented in the agribusiness sector to increase farmers' income. Economic growth and farmer welfare are important factors in the development of the agricultural sector. This research uses a qualitative approach with descriptive methods. The research results show that innovative marketing strategies in the agribusiness sector can be effective in increasing consumer understanding about product quality, added value and sustainable agricultural practices. The application of digital technology, strong branding, social marketing campaigns, network building, product-based experience, flexible pricing strategies, and training for farmers have made a positive contribution to increasing farmer income. The use of online platforms increases product accessibility, while branding and product differentiation create a positive image and differentiate the brand from competitors. Social media and educational campaigns support consumer engagement, while networks and partnerships strengthen distribution and farmer training. Product-based experiences and flexible pricing strategies stimulate consumer interest and increase sales. Training farmers on modern marketing and sustainable farming practices improves the skills and competitiveness of the agribusiness sector as a whole.]]>
<![CDATA[Trendjacking Strategies by Influences : Their Impact on Engagement and Costumer Purchase Decisions in the Digital Era ]]>
<![CDATA[Heti Hendrayati]]>;
<![CDATA[Irma Setyawati]]>;
<![CDATA[Tri Waluyo]]>
<![CDATA[ International Journal of Educational and Life Sciences Vol. 2 No. 8 (2024): August 2024 ]]>
Publisher : <![CDATA[MultiTech Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59890/ijels.v2i8.2381
<![CDATA[This research aims to understand the impact of trendjacking strategies employed by influencers on audience engagement and consumer purchase decisions in the digital era. We used a quantitative research approach to collect data from respondents and analyze the relationship between engagement, influencer influence, and purchase decisions. The study shows that high engagement positively correlates with purchase decisions, with 70% of actively engaged respondents more likely to buy products promoted by influencers. Furthermore, influencers not only directly influence purchase decisions but also enhance audience engagement with the content they present. This study highlights the importance of authenticity and content relevance in marketing strategies and the use of trendjacking as a method to increase brand awareness and effectively influence consumer behavior. These findings provide valuable insights for marketers in designing more effective campaigns on social media platforms.]]>
<![CDATA[Analysis of the use of information and communication technology in agribusiness management ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The development of information technology has had a significant impact on various sectors, including agribusiness. In this context, this research will focus on how agribusiness actors adopt and utilize information technology to increase the efficiency, productivity and sustainability of their operations. This research aims to analyze the use of information technology in the context of agribusiness management. This research uses a qualitative approach with a literature study method. The research results show that the use of information technology, such as Management Information Systems (SIM) and mobile applications, has a positive impact on agribusiness management by increasing farmers' operational efficiency. The use of Internet of Things (IoT) and sensors in weather and crop monitoring helps in smarter decision making, while RFID and drone technology supports inventory tracking and farmland monitoring. E-commerce platforms facilitate direct transactions between farmers and consumers, opening wider market access. In the supply chain, technology minimizes waste, increases distribution efficiency, and ensures the safety of agricultural products. Overall, this research confirms that the integration of technology in agribusiness management makes a significant contribution to increasing the productivity and sustainability of the agricultural sector.]]>
<![CDATA[THE MANAGEMENT OF CULTURAL EVENTS AND TOURISM ATTRACTIONS IN THE INDONESIAN TOURISM VILLAGES ]]>
<![CDATA[Elwisam]]>;
<![CDATA[Tri Waluyo]]>;
<![CDATA[Kumba Digdowiseiso]]>;
<![CDATA[Nguyen Duc Tri]]>;
<![CDATA[Jassmin Johari]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/morfai.v4i1.1462
<![CDATA[The exploration of tourist villages holds significant importance in endeavors to foster sustainable tourism in Indonesia. Tourist villages not only provide aesthetic appeal, cultural distinctiveness, and indigenous knowledge, but also have a beneficial impact on the economic and social advancement of local communities. The objective of this study is to examine the design and implementation of cultural event management in Indonesian tourist villages, with the aim of enhancing tourist attraction. Additionally, the study seeks to assess the impact of cultural event management on tourist experiences and identify the key factors that contribute to the success of such management in increasing tourist attraction in tourist villages. This text discusses the role of local communities in promoting the sustainability of these activities. Qualitative methods offer a comprehensive framework for investigating the intricacies and subtleties of cultural activities and their influence on tourist attractions in tourist villages. Within this framework, qualitative methods encompass various approaches, including literature reviews, participant observation, and content analysis. The findings of the study indicate that the effectiveness of cultural events in Indonesian tourist villages is not solely determined by their level of interest, but also by their capacity to foster cultural sustainability, engage local communities, and showcase the distinctiveness of the destination.]]>
<![CDATA[Application of Internet of Things (IoT) Technology in Agro-Industrial Supply Chain Management ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The agro-industrial supply chain is a complex network and involves various parties, from farmers, producers, distributors, to consumers. The use of IoT is expected to increase efficiency, transparency and timeliness in all agro-industrial supply chain processes. This research aims to investigate and analyze the impact of implementing Internet of Things (IoT) technology in agro-industrial supply chain management. This research uses a qualitative approach with descriptive methods. The research results show that the application of the Internet of Things (IoT) in agro-industry, especially in supply chain management, has a significant positive impact. The use of sensors and connected devices enables real-time monitoring of plant conditions, product quality and distribution efficiency. This technology provides the opportunity to manage resources such as water and fertilizer more efficiently, reducing environmental impact and production costs. Additionally, IoT opens up transparency in supply chains, meets consumer demands for more detailed information, and gives supply chain management the ability to respond more quickly to market changes. Thus, the research results confirm that IoT implementation can improve the performance and sustainability of agro-industrial supply chains.]]>
