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PENGARUH HARGA, LABEL HALAL DAN STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA PRODUK BAKSO ACI TAUBAT FOOD Amrulloh, Yuzakky; Dahruji, Dahruji
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3122

Abstract

Penelitian ini bertujuan untuk mengidentifikasi tentang pengaruh harga, label halal, dan strategi pemasaran terhadap kepuasan konsumen pada produk Bakso Aci Taubat Food. Metode yang digunakan yaitu penelitian kuantitatif dengan teknik olah data sampel menggunakan analisis regresi linear berganda. Penelitian ini menggunakan teknik probability sampling dengan skala Likert melalui kuesioner dalam proses pengumpulannya untuk mendapatkan data primer dari kriteria responden yang sesuai dengan jumlah 100 orang. Hasil dari penelitian menyatakan bahwa Harga memiliki pengaruh signifikan terhadap Kepuasan Konsumen. Sedangkan, Label Halal dan Strategi Pemasaran tidak memiliki pengaruh yang cukup signifikan terhadap Kepuasan Konsumen. Namun ketiga variabel independen tersebut tetap memiliki pengaruh positif dan secara simultan berpengaruh terhadap variabel dependen yaitu Kepuasan Konsumen Bakso Aci Taubat Food.
Analisis Pengaruh Sertifikasi Halal dan Kualitas Produk Jamu Ramuan Madura Terhadap Keputusan Pembelian Oleh Konsumen di Kecamatan Modung Miftakhul Alifah Aurelia; Mashudi Mashudi; Dahruji Dahruji
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.287

Abstract

Analysis of the Influence of Halal Certification and Quality of Madurese Herbal Medicine Products on Consumer Interest, specifically in Kedungdung Village, Modung District, Bangkalan Regency. The aim of this research plan is to determine the influence of Halal Certification and the Quality of Madura Herbal Medicine Products on Consumer Purchasing Decisions. The type of research used is quantitative descriptive which is considered very suitable for reviewing studies that describe variables as they are and are supported by data in the form of numbers produced from actual conditions. There are various interesting facts related to halal certified Madurese herbal medicine, which in this context is still difficult to implement in Indonesia, especially in Modung District, Bangkalan Regency, this is because there are still many Madurese herbal medicines that have not implemented halal certification, especially in Bangkalan Regency.
Analisis Perbandingan Return dan Resiko (Risk) Saham Syariah dan Non Syariah di LQ45 Bursa Efek Indonesia Periode 2020-2022 Rahmah; Dahruji, Dahruji
Jurnal Iqtisaduna Vol.10 No.1 (2024)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v10i1.46826

Abstract

This research aims to determine the difference between the return and risk (risk) of sharia and non-sharia stocks in the LQ45 Indonesia Stock Exchange for the 2020-2022 period. The population in this study is 45 stocks incorporated in LQ45. The stocks listed in LQ45 are already included in the leading most active stocks with a large daily trading volume, so the movement of the LQ45 index greatly affects the movement of the Composite Stock Price Index (IHSG). This research uses a descriptive type of research with a quantitative approach that takes sources from secondary data and data collection techniques with documentation methods. The sample was taken from as many as 23 shares consisting of 16 sharia stocks and seven conventional stocks, using purposive sampling techniques. The data analysis technique used is inferential statistics, which uses different tests to conclude. Based on the normality test that was carried out, the results were obtained that Sharia stock return data is not normally distributed while conventional stock return data is normally distributed, and Sharia stock risk data and conventional stock risk data are both normally distributed. Based on the Mann-Whitney U test, a significant value of > 0.05 was obtained, which is 0.385 for the return rate. In the Independent Sample T-Test test, a significant value was obtained for the risk level of > 0.05, which is 0.523, so it can be concluded that there is no difference in return and risk in Sharia stocks and conventional stocks.
Implementasi Pemberdayaan Ekonomi Berbasis Green Economy Masyarakat Melalui Program Bank Sampah Mawar Desa Marengan Daya Dalam Perspektif Maqashid Syariah Febby Ayu Ainiyah; Dahruji Dahruji; Mashudi Mashudi
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1115

Abstract

Economic empowerment is one way to improve people's lives. The "Mawar Waste Bank" program is a community initiative established by the residents of Marengan Daya village, utilizing various types of waste through various management methods to generate income for the community. The goal of this empowerment system based on the green economy, from the perspective of Maqashid Sharia, is to understand how the community implements this program with values aligned with Maqashid Sharia. The majority of the community, who are Muslim, must balance seeking worldly benefits and their hereafter, including applying Maqashid Sharia values in their daily lives. The research conducted is qualitative and descriptive in nature, with the subjects being members of the community participating in the Mawar Waste Bank program. The results of this study indicate that the community implementing the waste bank program can generate income from waste management, creating economic value. Additionally, they can participate in various savings programs provided by waste management entities, effectively investing their resources. Regarding Maqashid Sharia, the community diligently applies the values encompassing hifdz ad-din, hifdz nafs, hifdz aql, hifdz nasl, and hifdz maal.
Pengaruh Modal Minimum Terhadap Minat berinvestasi di Pasar Modal Syariah Dengan Edukasi Sebagai Variabel Moderating (Studi Empiris Mahasiswa Fakultas Keislaman Universitas Trunojoyo Madura) Sofy Laila Sari; Dahruji Dahruji
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.248

Abstract

The Sharia Investment Gallery is a place for students to learn about investing in the Islamic capital market. There are several programs carried out by the Sharia Investment Gallery, namely educating and motivating students by holding activities such as studies on the Islamic capital market, Islamic capital market schools (SPMS) and also socializing the existence of a minimum capital of IDR 100,000 in opening an account on the market. Islamic capital in order to attract students to invest in the Islamic capital market. Therefore this research is to find out whether Minimum Capital affects students' interest in investing in the Islamic capital market with education as a moderating variable. This research is a quantitative study, the variables used are minimum capital (X), Education (Z), and Student interest in investing (Y). This study tested the MRA interaction. By distributing 131 questionnaires to GIS investors at the Islamic Faculty of Trunjoyo Madura University. The results of this study indicate that the results of the T test on the minimum capital variable affect students' interest in investing in the Islamic capital market. Furthermore, in the interaction test, the education variable has a significant effect in moderating the relationship between minimum capital and interest in investing, and it can be said that the moderating variable (education) strengthens the relationship between minimum capital and investment interest. And included in the pseudo moderation variable (Quasi Moderation.
Pengaruh Budaya Dan Sertifikasi Halal Terhadap Loyalitas Konsumen Jamu Ramuan Madura Di Kecamatan Kwanyar Qorirotul Uyun; Mashudi Mashudi; Dahruji Dahruji
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.211

Abstract

The demand for Madurese herbal medicine products is increasing significantly in every region, this cannot be separated from Madura herbal medicine producers as providers of halal products. In this study, the object of research was the producer of Madurese herbal medicine in the Kwanyar Madura sub-district area. This research was conducted on producers to find out what factors influence the influence of culture and halal certification on consumer loyalty. This research aims to find out the process of Madurese herbal medicine producers in Kwanyar sub-district to obtain halal certification from the halal product guarantee administration body (BPJPH) using an analytical approach. multiple linear variables through cultural influence, halal certification, consumer loyalty. The method used in this research is quantitative using multiple linear analysis tests. The sampling technique is the technique used for sampling in this research with a non-probability sampling technique using a purposive sampling approach. This test consists of normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, t test, f test, and multiple linear analysis.
POLA KONSUMSI SANTRI DALAM PERSPEKTIFHALAL LIFE STYLE Amimi, Aisyah; Dahruji, Dahruji; Mashudi, Mashudi
Journal Of Islamic Ekonomic and Business Vol 3 No 2 (2024): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v3i2.26730

Abstract

This study aims to analyze the consumption patterns of Islamic boarding school students in the perspective of a halal lifestyle. In the context of Islam, consumption is not only seen in terms of fulfilling physical needs, but also as a means to achieve happiness in this world and the hereafter. This study examines how Islamic boarding school students apply halal principles in their daily consumption activities. The method used in this study is a qualitative approach with data collection through interviews and observations at Islamic boarding schools in Sumenep, Madura. The results of the study are expected to provide new insights into the awareness and practice of halal consumption among Islamic boarding school students, as well as contribute to the development of halal literacy in society. This study also aims to encourage students to understand existing social problems and find relevant solutions. The location of the study will be carried out at the Nurul Islam Karangcempaka Islamic Boarding School and the Hidayatullah Islamic Boarding School in Sumenep, Madura.
Strategi Pengembangan Usaha Halal Pengolahan Bandeng oleh Kelompok Paguyuban Masyarakat Desa Junok Sreseh Sampang Ulfiyah Ulfiyah; Mashudi Mashudi; Dahruji Dahruji
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.1788

Abstract

Junok Village, Sreseh District, Sampang Regency has a favorite milkfish that is liked by consumers in the surrounding sub-districts and other consumers. Based on the availability of abundant milkfish resources, the milkfish processing business in Junok village has not been fully developed. So research activities are carried out. This study aims to find out how the Halal Business Development Strategy of Milkfish Processing by the Junok Sreseh Sampang Village Community Association. This study uses a qualitative descriptive research method and uses a field study approach. Data collection techniques were obtained by interview and observation methods. By using data collection, data reduction, data presentation, and conclusions in analyzing data. The results of the study show that the Halal business development strategy in Junok Village has not been fully implemented, as seen from several important aspects that still need attention. Although there is awareness of the importance of halal products, many producers in Junok Village do not have official halal certification, which can increase consumer confidence, so training is needed to increase understanding of halal, as well as collaboration with related institutions to help producers obtain halal certification.
Politik Hilirisasi Desa dan Aksesibilitas Keuangan Mikro Syariah dalam Produksi Bandeng Junok Sreseh Sampang Nurul Aulia; Mashudi Mashudi; Dahruji Dahruji
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.1838

Abstract

The milkfish pindang business in Junok Village, Sreseh District, Sampang Regency, is one of the leading businesses that is in great demand by the local community. However, this business has not developed optimally and is still limited to this area. For this reason, efforts are needed to optimize village downstreaming and access to sharia microfinance to support pindang milkfish production so that it can develop more widely and provide a greater economic impact for the community. This research aims to analyze the role of village government in optimizing these two things, as well as contributing to sustainable local economic development. The research method used is qualitative, with data collection techniques through in-depth interviews and observation. The research results show that the Junok village government has made various efforts to optimize village downstreaming, including training in milkfish cultivation, setting harvest schedules, and also plans to facilitate financing from sharia microfinance institutions (LKMS). Even though there are several obstacles, such as a lack of financial knowledge among farmers and limited equipment, the village government continues to try to overcome this problem through assistance and education. Overall, the efforts made are quite optimal and have the potential to support the development of the milkfish pindang business in the future.
Mitigasi Risiko Non Performing Financing Produk Perbankan dengan Prinsip 5C Rohmawati, Nur Khoiriyah; Dahruji, Dahruji
Journal of Business and Economics Research (JBE) Vol 5 No 3 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i3.5955

Abstract

The development of musharaka financing in Indonesia continues to increase. The high use of musyarakah products is also accompanied by high risks faced by banks, especially financing risks which can be detrimental to the bank. The level of customer success in fulfilling their obligations can be seen from the Non-Performing Financing (NPF) indicator. BPRS Lantabur Tebuireng Lamongan branch experiences instability in the NPF value, which means it often experiences financing problems. In this case, appropriate risk prevention or mitigation efforts need to be made to maintain the NPF value. This research aims to determine the risks in musyarakah financing and analyze risk mitigation carried out by BPRS Lantabur Tebuireng Lamongan branch as an effort to prevent problematic financing. This research uses a qualitative approach with descriptive analysis methods and uses two data sources, namely primary data obtained through interviews and secondary data from related literature. The results of this research show that the risks that often occur in musyarakah financing are business risk and character risk. Risk mitigation efforts carried out by BPRS Lantabur Tebuireng Lamongan branch are by actively implementing the 5c principles, which consist of character, capacity, capital, collateral and conditions of economy. The assessment of the principles of capital, collateral and economic conditions at the BPRS Lantabur Tebuireng Lamongan Branch has been carried out well by implementing several fairly strict provisions, but an in-depth analysis needs to be carried out by the bank on the principles of character and capacity. This is because the risks that often occur in musyarakah financing are due to the customer's poor character and the customer's lack of ability in managing their business so that cases often occur that are detrimental to the bank.