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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen JURNAL MANAJEMEN Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian kepada Masyarakat Jurnal Sistim Informasi dan Teknologi West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN

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ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK Feliks Anggia B.K Panjaitan; Hotman Panjaitan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.836

Abstract

In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques..
Co-Authors A.Ratna Sari Dewi Arief Fahmi Lubis Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Jefri Putri Nugraha Juharsah, Juharsah Nurul Eka Rachmawati Nurul Ittaqullah Rachmadi Indrapraja Sulistyo Budi Utomo Sumiati Sumiati Unika Oktaviani Damau Unika Oktaviani Damau Wahyuniati Hamid