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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Bisnis dan Manajemen Jurnal Akuntansi dan Pajak Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan FINANCIAL : JURNAL AKUNTANSI Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Educational Research and Social Sciences (IJERSC) Journal of Governance Risk Management Compliance and Sustainability International Journal of Trends in Accounting Research
Supitriyani, Supitriyani
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar Halim, Fitria; Sherly, Sherly; Lie, Darwin; Supitriyani, Supitriyani; Sudirman, Acai
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17855

Abstract

The main purpose of this community service activity with the theme of Optimizing Digital Entrepreneurship Through Digital Marketing Training for Private High School Students Sultan Agung Pematangsiantarini is to provide additional knowledge about the importance of using and utilizing digital marketing for business management to gain competitive competitiveness. The method used to implement this activity is through lectures and direct practice of using and creating e-commerce accounts. The stages of implementing this service include the opening and introduction of digital entrepreneurship, exposure to the introduction of digital entrepreneurship and competitiveness, presenting some of the problems students often face regarding digital marketing, and then continued with practices related to e-commerce. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities. Following the results of follow-up interviews, it is known that the changes that occurred after participating in the activity, namely understanding of the digital aspect of entrepreneurship and understanding related to the use of digital marketing increased by 80%.
Co-Authors Abdullah, Noor Marini Haji Acai Sudirman Ade Sandra Rointan Manurung Andri Atmaja Astuti - Astuti Astuti Astuti Astuti Butarbutar, Marisi Darwin Lie Debi Eka Putri Debora Kristina Nainggolan Efendi Efendi Efriliana Naibaho Elly Susanti Elly Susanti Elviani, Sri Evryl Claudia Tarigan Febrianty Febrianty Felicia Rumondang Sinurat Fitria Halim Iskandar Muda Johan De La Rey Sihaloho Juan Anastasia Putri Jubi Jubi Jubi Jubi Jubi Jubi Junita, Rachel Khairul Azwar Lenny Dermawan Sembiring Liper siregar liper siregar Lubis, Abdi Kurnia Lumbantobing, Susanty Aprida Manurung, Sepbeariska Marto Silalahi Maya Rani Manullang Melianti Saragih Meriyana Siahaan Musa Fernando Silaen Nainggolan, Pinondang Nanda Khairani Nanda Sihombing Nelly Ervina Nur Safitri Pardede, Rismawaty Parman Tarigan parman Tarigan parman Tarigan Parman Tarigan Pebri Yanti Karnopa Saragih Pinondang Nainggolan Pipit Ayu Kurniasih Raesha Suhaebra Rahma Hayati Rahma Hayati Robert Tua Siregar Rosanna Purba Samaria Damayanti Manurung Santa Mariana Silalahi Selamat Fajar sherly sherly Siahaan, Yansen Sihombing, Mei Kartini Simatupang, Nurdiana Siregar, Liper Suci Lestari Tarigan, Parman Thalia Sutanti Tio Friska Simanjuntak Welly, Yerisma Yansen Siahaan Yansen Siahaan Yansen Siahaan Yansen Siahaan Yusnaini Yusnaini