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All Journal Jurnal Bisnis dan Manajemen Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Maneggio: Jurnal Ilmiah Magister Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Education, Humaniora and Social Sciences (JEHSS) Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Proceeding International Seminar of Islamic Studies AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah Jurnal SALMAN : Sosial dan Manajemen Abdi Cendekia: Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects) Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman
Muhammad Arif
Faculty Of Economics And Business, Universitas Muhammadiyah Sumatera Utara
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Penguatan Branding dan Media Promosi dalam Meningkatkan Daya Saing UMKM Desa Cinta Rakyat Jufrizen Jufrizen; Muhammad Arif; Ireniza Pradesi
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2026): Maret
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v5i1.1117

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat branding dan media promosi Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Cinta Rakyat, Kecamatan Percut Sei Tuan, Kabupaten Deli Serdang. Permasalahan utama mitra adalah belum tersedianya identitas visual yang konsisten dan media promosi yang memadai, sehingga produk belum mudah dikenali oleh konsumen. Kegiatan dilaksanakan pada 22–31 Agustus 2025 dengan pendekatan partisipatif melalui observasi, wawancara, pemetaan masalah pemasaran, perancangan logo dan spanduk, validasi desain bersama mitra, penyerahan hasil, serta observasi pemanfaatan awal. Mitra utama kegiatan adalah UMKM Novie Craft dan Rezeki Intan. Hasil kegiatan menunjukkan bahwa kedua mitra memperoleh identitas visual dan media promosi yang sesuai dengan karakter usahanya. Logo menjadi tanda pengenal usaha yang dapat digunakan secara berulang, sedangkan spanduk digunakan untuk memperjelas nama, jenis produk, dan keberadaan lokasi usaha. Dampak awal ditunjukkan oleh penggunaan hasil desain oleh mitra, meningkatnya keterbacaan informasi usaha, serta bertambahnya kesiapan pelaku UMKM untuk melakukan promosi secara lebih konsisten. Kegiatan ini belum mengukur perubahan omzet secara kuantitatif, tetapi telah menghasilkan keluaran yang dimanfaatkan secara langsung dan menjadi dasar penguatan komunikasi pemasaran UMKM. Keberlanjutan dampak memerlukan penerapan identitas visual pada kemasan dan media digital serta pendampingan pemasaran lanjutan.
Leader-Member Exchange and Employee Performance: The Mediating Role of Work Engagement and Job Satisfaction Yudi Siswadi; Salman Farisi; Muhammad Arif; Rini Astuti
International Journal of Business Economics (IJBE) Vol 6, No 2 (2025): MARCH - AUGUST 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v6i2.23542

Abstract

Purpose — This study investigates and evaluates the direct or indirect effects of leader-member exchange on work engagement and job satisfaction on employee performance.Methodology — This study adopts a causal approach, examining causal relationships between variables. It involved 200 employees from a Pharmaceutical Company in Medan, North Sumatra, Indonesia, with a sample size of 197 employees. Questionnaires were employed in this study's data collection process. Smartpls (Partial Least Squares) 3.0 software was utilised for structural equation modelling in statistical analysis.Findings — The findings of this study reveal that direct leader-member exchange, work engagement, and job satisfaction significantly affect employee performance. Leader-member exchange significantly affects performance through work engagement and employee job satisfaction at the Pharmaceutical Company in Medan, North Sumatra, Indonesia.Originality/Novelty — This study's novelty highlights the mediating role of work engagement and job satisfaction in the relationship between Leader-Member Exchange (LMX) and employee Performance improvement, providing new insights into such psychological mechanisms.Implications — This research provides information for the Pharmaceutical Company in Medan, North Sumatra, Indonesia, and related parties to improve employee performance by increasing job satisfaction and work engagement and improving existing leadership to provide employee comfort.
Co-Authors Ade Gunawan Adisya Nadira Putri Afrianti Syahputri Andri Soemitra Arief Ardiansyah Harahap Asmuni Asmuni Ayu Waningsih Sirait Bella Olivia Rizki Dani Iskandar Dedek Kurniawan Gultom Dwi Nuriyani Elsa Laura Rizky Barona Ihsan Rambe Ireniza Pradesi Jufrizen Juliana Juliana Kesha Stevanie Simarmata Muhammad Andi Prayagi Muhammad Andi Prayogi Muhammad Elfi Azhar Mukmin Mukmin Mukmin Mukmin Murviana Koto Nadia Ika Purnama Radiman Radiman Rakhmad Bahagia Rini Astuti Rio Dermawan Nasution Salman Al-Farisi Salman Farisi Siti Mujiatun Sonja Nirwana Hasibuan Sri Sudiarti Tengku Riza Zarzani N Tupti, Zulaspan Tuti Anggraini YUDI SISWADI Yusnandar, Willy