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All Journal Sains: Jurnal Manajemen dan Bisnis AdBispreneur Jurnal Manajemen Journal of Secretary and Business Administration Jurnal Entrepreneur dan Entrepreneurship (JEE) Jurnal Bisnis Terapan MIMBAR : Jurnal Penelitian Sosial Dan Politik Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis, dan Akuntansi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Manajemen : Jurnal Ekonomi
Cecep Safa’atul Barkah
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS KOMUNIKASI POLITIK DONY AHMAD MUNIR MELALUI INSTAGRAM DALAM PILKADA KABUPATEN SUMEDANG 2024 Ripal Erlangga; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 14 No 1 (2025): Mimbar : Jurnal Penelitian Sosial dan Politik (Juni)
Publisher : Faculty of Social and Political Sciences Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/yqbdjk59

Abstract

When someone advances as a candidate in an election, of course they will carry out a series of political activities including political campaigns, political marketing, and political communication which in this era already use social media to help carry out these activities. This year there was also a simultaneous regional election in Indonesia, one of which occurred in Sumedang Regency, which when viewed from the results of a survey conducted by a survey institution showed that candidate pair number 2, namely Dony - Fajar, had high electability far surpassing other pairs, on the other hand, candidate for regent number two, namely Dony Ahmad Munir, has an Instagram account with many followers and many uploads. From this phenomenon, researchers are interested in researching it. Therefore, the purpose of this study is to analyze political communication based on the content of Dony Ahmad Munir's uploads on Instagram. To carry out the research, the appropriate approach and finally used was descriptive qualitative with secondary data used as the main data, and the data collection technique was carried out by means of observation, Literature Study, and Documentation Study. The results of this study indicate that Instagram @ donyahmad.munir has 160 uploads from the range determined by communication and its types are divided into two categories, namely Public / Political Stories and Personal / Private Stories. Where from all the uploads, more are in the political Stories category which explains about his campaign activities and campaign information such as work programs and for the Private Stories category, he only uploads a little content, because he focuses more on campaign uploads
Kajian Literatur Peran Brand Community Dalam Efektivitas Pemasaran Kosmetik Lokal X Melalui Strategi Amplified Electronic Word Of Mouth Amalia Maretta Fadhila; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
Manajemen: Jurnal Ekonomi USI Vol 6 No 2 (2024): Vol. 6 No. 2 Tahun 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gfq7m052

Abstract

Pertumbuhan merek kosmetik lokal di Indonesia memberikan peluang bagi mereka untuk mengembangkan bisnisnya. Kesadaran masyarakat akan pentingnya kosmetik lokal mendorong industri terkait untuk memproduksi lebih banyak produk skincare dan makeup. Penelitian ini mengeksplorasi bagaimana strategi amplified eWOM diterapkan oleh perusahaan kosmetik lokal X melalui brand community. Metode yang digunakan adalah deskriptif kualitatif dengan tinjauan literatur. Penelitian ini menunjukkan hasil bahwa strategi amplified eWOM yang dianalisis dengan indikator strategi pemasaran dan implementasi 5T’s sudah selaras. Program brand community menciptakan konten menarik dan relevan menggunakan Instagram dan TikTok untuk berbagi informasi dan berinteraksi dengan audiens. Anggota brand community yang terdiri dari remaja aktif di media sosial, memainkan peran penting sebagai talkers yang menyebarkan informasi dan rekomendasi produk secara autentik. Campaign kreatif dan ulasan jujur membangun word of mouth yang kuat. Strategi pemasaran yang tepat, didukung oleh distribusi melalui e-commerce dan media sosial, membuat perusahaan X mampu mencapai tujuan perusahaan dan memperkuat posisinya di pasar kosmetik remaja
Co-Authors Achmad Noerkhaerin Putra Amalia Maretta Fadhila Anggraeni, Gita Anne Fauziyah Arianis Arianis Chan Christian Dwi Putri Septian Dewi Kamalia Wahyuni Ghifari Laili Rizqy Iwan Sukoco Jihan Syairaa Paras Putri Ayudhiya Leny Rahayu Lina Aulia Lina Auliana Lina Aulina Lucky Taufik Sutrisno Nurillah Jamil Achmawati Novel Nurillah Novel Pratami Pratami Wulan Tresna, Pratami Wulan Ripal Erlangga Sam'un Jaja Raharja Tetty Herawaty Yoga Bagus Pambudi Yolanda Oktavia