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<![CDATA[PENGARUH KOMITMEN, KESAMAAN CITRA, KINERJA LAYANAN DAN NILAI PELAYANAN PERSEPSIAN PADA NIAT UNTUK MELANJUTKAN PERAWATAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN ]]>
<![CDATA[Kristi T. Sahentumbage]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.48
<![CDATA[This study aims to examine the intention to continue treatment under the influence of commitment, satisfaction, trust, and perceived service value. Satisfaction and trust are influenced by service performance and image similarity. A high level of commitment, satisfaction, trust and perceived service value will affect the customer's intention to continue treatment. Data were obtained through a questionnaire distributed to salon customers in Serui in a clustered manner. The sampling technique used was purposive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM)analysis. The results of the study show that commitment has a positive effect on intention to continue treatment, satisfaction has a positive effect on intention to continue treatment, trust does not affect intention to continue treatment, perceived service value does not affect intention to continue treatment, service performance has a positive effect on satisfaction, image similarity does not affect satisfaction, and the similarity of the image has no effect on trust.]]>
<![CDATA[PENGARUH STATUS KESEHATAN DAN MOTIVASI KESEHATAN MOTIVASI KESEHATAN PADA KEPUTUSAN BEROBAT YANG DI 1 MEDIASI KETERLIBATAN ]]>
<![CDATA[Liska Claudia Tanesib]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.49
<![CDATA[his study aims to examine treatment decisions that are influenced by health status and health motivation mediated by involvement. the influence of health status and health motivation and mediated involvement will influence Consumer treatment decisions. Data obtained through a questionnaire distributed to consumers in Surakarta in a cluster. The sampling technique used was pur posive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) analysis. The results showed a positive health status on involvement, health motivation does not have a positive effect on in volvement, involvement has a positive effect on treatment decisions.]]>
<![CDATA[PENGARUH PENGERTIAN PSIKOLOGIS KOMUNITAS MEREK PADA REKOMENDASI MEREK DIMEDIASI NILAI PERSEPSIAN ]]>
<![CDATA[Litha Aulia Kartika]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.50
<![CDATA[his study aims to determine the psychological sense of brand community on brand recommendations mediated by the perceived value of the football club Persis Solo. Data collection was carried out through a questionnaire that was distributed to members of the club supporters Persis Solo. The sampel of this research is 200 members of the club supporters Persis Solo. The sampling technique used was pur posive sampling. These were analyzed using SPSS analysis. The result in this study indicate that all hypotheses are supported. The psychological sense of the brand community has a positive effect on brand recommendations. The psychological sense of the brand community has a positive effect on perceived value. Perceived value has positive effect on brand recommendation. Perceived value perfectly mediating the relationship between the psychological sense of brand community and brand recommendation. Logistic regression analysis method gives the result that the perceived value has a perfect mediating role in this study. Means that the perceived value antecedents consisting of product benefits, service benefits and monetary costs require a perceived value as an evaluation of someone to consider buying a product.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI KOMUNITAS MEREK PMI ]]>
<![CDATA[Marinda Dwi Widiastari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.52
<![CDATA[This study aims to examine the perceived quality of the brand community psychological expectation. The uniquness of a brand is influenced by the psychological understanding of the brand community. A high psychological understanding of the brand community can affect positive word of mouth communication. Data collection was obtained through a questionnaire distributed to members of the PMI Surakarta blood donor community, which consisted of 200 questionnaires. This hypothesis test uses SEM (Structural Equation Modeling) analysis with the path analysis method. The result show that perceived quality has a positive effect on the psychological understanding of brand communication, brand uniqueness has a positive effect on psychological understanding of the community, psychological understanding of brand community has a positive effect on word-of-mouth communication.]]>
<![CDATA[DETERMINAN PERILAKU BELI PRODUK HIJAU ]]>
<![CDATA[Nur Jannah Eka Rachmawati]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.54
<![CDATA[This study aims to examine the effect of consumer’s purchase intention and the behaviour. Customer’s purchase intention has some factors. The factors are green product knowledge, perceived consumer effectiveness, perceived price, and green trust. The high consumer’s purchase intention affects the consumer behaviour. The data collect by using questionnaires for the green customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM), moderate regress analysis and logistic regress analysis. The result of the sudy shows that customer’s purchase intention give the positive effect of their behaviour, green trust gives the positive effect of purchas e intention, perceived cnsumer effectiveness gives the positive effect of purchase intention, perceived price does not moderate the rellation between green trust and purchase intention, green product knowledge gives the possitive effect of green trust, and green product knowledge gives the positive effect to the perceived consumer effectiveness]]>
<![CDATA[PENGARUH DAMPAK KELINGKUNGANAN DAN KEEFEKTIFAN KONSUMEN PERSEPSIAN PADA KESEDIAAN MEMBELI LEBIH MAHAL YANG DIMEDIASI OLEH NIAT MEMBELI PADA PEMBELIAN PRODUK HIJAU ]]>
<![CDATA[Rika Resti Fausi]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.56
<![CDATA[This study aims to examine the willingness to buy more expensive green products in the effect of the intention to buy green products. Data obtained through a questionnaire distributed to consumers of green products in Surakarta in a cluster. The sampling technique used was pur posive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) analysis and regression analysis with mediation. The results showed the intention to buy green products had a positive effect on the willingness to buy more expensive green products, the impact of the environment had a positive effect on the intention to buy green products, the effectiveness of perceived consumers had a positive effect on the intention to buy green products, the intention to buy green products strengthened the relationship between the impact of the environment and willingness to buy more expensive green products, and the intention to buy green products has a positive effect on the effectiveness of perceived consumers and willingness to buy more expensive green products.]]>
<![CDATA[ENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT ]]>
<![CDATA[Siti Nurfadillah]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.58
<![CDATA[This study aims to examine patient loyalty. Patient loyalty is influenced by trust and relationship commitment. High trust and commitment will affect on patient loyalty behavior. The data collected by using questionnaires for the patients at PKU Muhammadiyah Surakarta Hospital in Surakarta with the cluster. The sampling technique used was the pur posive sampling of 200 respondents. This analysis used the regression analysis. The re sults of the study show that trust gives a positive effect on patient loyalty. Trust gives a positive effect on relationship commitment. Relationship commitment gives a positive effect on patient loyalty. Relationship commitment partially mediates the relationship between trust and patient loyalty.]]>
<![CDATA[PENGARUH KEPERCAYAAN TERHADAP KESETIAAN PELANGGAN YANG DI MEDIASI OLEH KEPUASAN DAN KOMITMEN PELANGGAN ]]>
<![CDATA[Tanesya Nandyastuti Wibowo]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.59
<![CDATA[This study aims to examine the effect of trust on customer loyalty which is mediated by satisfaction and commitment. Customer loyalty to a product is reflected in the customer's habit to buy products continuously. Conversely, loyal customers mean a lo t to vendors, because the cost of acquiring new customers is more expensive than maintaining existing customers. Data were collected through a questionnaire distributed to Ella skin care customers. The research sample was 200 customers at Ella skin care. The sampling technique used istwo stage cluster sampling and hypothesis testing was carried out using Structural Equation Modeling (SEM). The test results show that all hypotheses are supported, that means consumer loyalty to a brand is caused by satisfaction and commitment to a company that is formed by trust.]]>
<![CDATA[Faktor Penentu Keberhasilan Penjualan Daring ]]>
<![CDATA[Yoel Alfiyan]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jmws.v3i08.1571
<![CDATA[Penelitian ini bertujuan untuk menguji variabel keputusan beli daring. Keputusan beli seseorang dipengaruhi oleh faktor konten marketing, diskon, dan kesenangan konsumen. Data diperoleh melalui kuesioner yang dibagikan secara daring pada responden yang memenuhi persyaratan (berencana membeli produk di toko online). Sampel yang digunakan berjumlah 200. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Uji hipotesis menggunakan analisis regresi logistik. Hasil dalam penelitian ini menunjukkan bahwa 4 hipotesis terdukung. Hubungan antara konten marketing terhadap keputusan beli daring positif. Hubungan antara diskon terhadap keputusan beli daring positif. Variabel kesenangan konsumen memoderasi semu hubungan antara konten marketing pada keputusan beli daring. Variabel kesenangan konsumen memoderasi semu hubungan antara diskon pada keputusan beli daring.]]>
<![CDATA[Political Marketing: Strategi Menang dalam Kontestasi Pemilu Presiden ]]>
<![CDATA[Berkah Cahyo Mujiono]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science ]]>
Publisher : <![CDATA[Westscience Press ]]>
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DOI: 10.58812/jmws.v3i08.1573
<![CDATA[Perilaku memilih merupakan faktor penting yang memainkan peran utama dalam menentukan kemenangan seorang kandidat politik Penelitian ini bertujuan untuk menguji variabel perilaku memilih. Perilaku memilih seseorang dipengaruhi oleh faktor kepercayaan pemilih dan popularitas kandidat. Penelitian ini dilakukan melalui kuesioner yang dibagikan pada responden yang sudah memenuhi syarat untuk memilih (usia>17). Teknik penyampelan yang digunakan yaitu purposive sampling sebanyak 200 responden. Alat uji hipotesis yang digunakan dalam penelitian ini adalah analisis regresi logistik. Hasil penelitian mendapatkan kepercayaan pemilih dan popularitas kandidat berpengaruh positif terhadap perilaku memilih, variabel popularitas kandidat memediasi sebagian hubungan antara kepercayaan pemilih dan perilaku memilih, popularitas kandidat memoderasi semu hubungan antara kepercayaan pemilih dan perilaku memilih. Hasil ini menyarankan kepada para kandidat yang bersaing untuk memenangkan pemilu agar menjaga kepercayaan pemilih serta meningkatkan popularitas kandidat di masyarakat.]]>
