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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Business and Applied Management MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Dinasti International Journal of Education Management and Social Science Business Management Journal Program Studi Manajemen Madaniya Jurnal Pengabdian dan Kewirausahaan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Publika Pengabdian Masyarakat Semanggi: Jurnal Pengabdian kepada Masyarakat Madani: Multidisciplinary Scientific Journal EXERO : Journal of Research in Business and Economics Jurnal Pengabdian Masyarakat Bangsa Inovasi Jurnal Pengabdian Masyarakat (IJPM) IMPACTS: International Journal of Empowerment and Community Services
Rubiyatno
Faculty Of Economics Sanata Dharma University Yogyakarta
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PERILAKU HERDING BERDASARKAN TIPE INVESTOR DALAM KEPEMILIKAN SAHAM Studi Kasus pada Saham LQ-45 Periode September 2014Agustus 2017 Gregorius Dolok Ambarita; Theodorus Sutadi; Rubiyatno Rubiyatno
EXERO : Journal of Research in Business and Economics Vol 1, No 1 (2018)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.521 KB) | DOI: 10.24071/exero.v1i1.1661

Abstract

This research focused on the herding behavior based on the types of investors in the Indonesian capital market 2014-2017. This research used the method of Vector Autoregression (VAR). The research consist of investor shares volume by using a sample of companies which listed on the stock index LQ-45 month period September 2014 to August 2017. The results of VAR analysis shows that the impact of herding behavior that is significantly affected by a fellow investor. The results of the IRF show a response to the average shock occurred during the first month, variance decomposition results show the impact of the behavior of fellow investors responded only type of investor. While the results of Granger causality show that there is a causal relationship between the type investors is going in one direction. The results of the four analyzes can explain the existence of herding behavior in the Indonesian capital market, although the effect only on a fellow investor type.
Pendampingan Strategi Pemasaran Produk Maggot demi Peningkatan Pendapatan Rumah Tangga di Kampung Wisata Kali Gajah Wong Yogyakarta Rubiyatno Rubiyatno; Venantius Mardi Widyadmono; Maria Angela Diva Vilaningrum Wadyatenti; Theodorus Sutadi; Christina Heti Tri Rahmawati; Josephine Wuri; Trisnawati Rahayu
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.531

Abstract

Industri pariwisata di Indonesia terus berkembang pesat, terutama di Yogyakarta yang terkenal dengan beragam destinasi wisata menarik. Salah satunya adalah Kampung Wisata Kali Gajah Wong, yang saat ini sedang berusaha meningkatkan pendapatan masyarakat lokal melalui pengembangan produk maggot. Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan solusi permasalahan mitra melalui strategi pemasaran produk terkait pengemasan sehingga dapat meningkatkan pendapatan ekonomi rumah tangga dengan menjual produk yang sudah siap jual dengan kemasan menarik. Pendampingan pengembangan strategi pemasaran produk maggot dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi Universitas Sanata Dharma pada pelaku usaha maggot di Kampung Wisata Kali Gajah Wong. Dari pendampingan yang dilakukan, terlihat peningkatan yang signifikan dalam penjualan produk maggot. Strategi pemasaran yang dirancang mampu menarik minat wisatawan untuk membeli produk maggot dan meningkatkan pendapatan rumah tangga di Kampung Wisata Kali Gajah Wong. Pengembangan produk maggot juga memberikan dampak positif terhadap lingkungan, karena memanfaatkan sumber daya alam yang ada dengan meminimalisir limbah organik. Dengan adanya pendampingan dan bimbingan dalam pengembangan strategi pemasaran dan penggunaan kemasan produk yang efektif, diharapkan rumah tangga dapat merasakan peningkatan pendapatan yang berkelanjutan.
Pengembangan Business Model Canvas untuk Penguatan Bisnis di UMKM De Thela Moyudan Sleman Rubiyatno Rubiyatno; Theodorus Sutadi; Christina Heti Tri Rahmawati; Florentinus Nugro Hardianto
Inovasi Jurnal Pengabdian Masyarakat Vol 1 No 3 (2023): IJPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.154

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkuat atau mempertajam ide bisnis dan pengembangan bisnis UMKM De Thela. Kegiatan ini berupa pendampingan pada mitra dalam pengembangan Business Model Canvas (BMC) sehingga pemilik UMKM De Thela dapat review dari proses bisnis UMKM De Thela. Kegiatan ini sangat melibatkan pemilik sehingga tim terbantu dalam pendampingan sehingga dapat mengembangkan business model canvas UMKM De Thela yang menggambarkan proses bisnis yang sesuai realita. Hasil kegiatan ini, UMKM De Thela mempunyai business model canvas untuk dapat digunakan memperkuat bisnis UMKM De Thela terutama terkait pemasaran produk, yang diharapkan meningkatkan pendapatan dan menjaga keberlangsungan usahanya pada masa setelah pandemi covid-19. Kegiatan ini diharapkan dapat terus berlanjut sehingga UMKM De Thela lebih berkembang di masa yang akan datang, terutama terkait dengan pendampingan pemasaran.
Penerimaan Teknologi, Iklan, dan Cashback Pengaruhnya Pada Minat Pembelian Ulang Ferrynela Purbo Laksono; Della Vilia Sari; Rubiyatno R
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 9 (2023): Oktober
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10001536

Abstract

The purpose of the study are: 1) analyzing technology acceptance indicators, perceived advertisement, and perceiving of cashback simultaneously influence to repurchase intention, 2) analyzing technology acceptance indicators influences repurchase intention, 3) analyzing perceived advertisement influences repurchase intention, 4) perceiving cashback influences repurchase intention. The population of this research is users of e-wallets especially all OVO users in Yogyakarta. The research used nonprobability sampling. Data was collected by distributing questionnaires. The process of obtaining data got 100 respondents. The data analysis technique in this research is Multiple Regression Linear Analysis using the SPSS 25 application. The results of the study are: 1) technology acceptance indicators, perceived advertisement, and perceived cashback simultaneously influenced repurchase intention, 2) technology acceptance indicators partially influenced the repurchase intention of OVO user, 3) perceived advertisement partially influenced the repurchase intention of OVO user, 4) cashback partially influenced repurchase intention of OVO user.
Pengembangan Produk Berkelanjutan berupa Maggot Kering dan Pupuk Organik di Kampung Wisata Kali Gajah Wong, Giwangan Jogyakarta Rubiyatno Rubiyatno; Maria Angela Diva Vilaningrum Wadyatenti; Ika Yuli Listyarini
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.616

Abstract

Tujuan dari kegiatan ini adalah pengelolaan sampah berbasis masyarakat hingga mampu menghasilkan produk berkelanjutan yakni maggot dan pupuk organic meliputi memproduksi, mengemas hingga memasarkan produk berkelanjutan sehingga tercapai kemandirian ekonomi. Metode yang kami lakukan adalah focus discussion group, workshop dan pendampingan pengemasan poduk. Hasilnya mitra terjadi peningkatan pemahaman terkait budidaya maggot dan pembuatan pupuk organik, peningkatan jumlah produksi dan jenis produk serta terjadi kemandirian ekonomi. Kegiatan pengabdian pada masyarakat pengembangan produk lokal maggot dan pupuk organik dari kotoran kambing adalah sebagai berikut pengembangan produk lokal seperti maggot dan pupuk organik dari kotoran kambing memiliki potensi yang besar untuk meningkatkan kesejahteraan masyarakat.
Enhancement Quality Service of Secretariat Employees Through Service Excellent Training Rubiyatno; Gregorius Hendra Poerwanto; Albertus Yudi Yuniarto; Patrick Vivid Adinata; Maria Theresia Ernawati; Aurelia Melinda Nisita Wardhani; Ima Kristina Yulita
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12953

Abstract

The community service aim to give understanding and practice on excellent service for employee at secretariat parishes, schools and foundations The methods of the community service is a participatory training by lectures and simulation of excellent service. The participants of the community service are very enthusiastic. In general, participants understand and can simulate excellent service seriously. Participants feel comfortable and happy because they can simulate excellent service in the right ways. Training went very well, participants understand the concept of excellent service and the importance to give excellent service, even while they are facing time limitation. In the future, employees at secretariat need to be continuously refreshed about excellent service and practice of excellent service.
Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi; Trisnawati Rahayu
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12995

Abstract

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era. Keywords: Business Legality, Entrepreneurship, Marketing, Income
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.
Sustainable Knowledge, Awareness, Attitude And Intention For Gen-Z Sustainable Consumption Rubiyanto Rubiyanto; Maria Angela Diva Vilaningrum W; Ima Kristina Yulita; Maria Theresia Ernawati; Trisnawati Rahayu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5052

Abstract

Knowledge, awareness, and attitude towards sustainable consumption have an impact on someone to change behavior that is more towards sustainable consumption. This research aims to provide the effect of sustainable knowledge, sustainable awareness, and attitude towards sustainable consumption on intention to sustainable consumption. Data collection techniques using self-administered surveys are self-administered by distributing online questionnaires. The sampling method uses non-probability sampling techniques with purposive sampling. The criteria used in the sampling of this study were Gen-Z who knew sustainable products. The statistical test used in this study to test the data was regression analysis using SPSS 26. In the early stages of testing and data analysis, instrument testing was carried out with validity tests and reliability tests as well as classical assumption tests. Testing of models and hypotheses is done with T-test and T-test. According to this research, sustainable knowledge has no effect on Intention toward sustainable consumption, sustainable awareness affects Intention toward sustainable consumption, and attitude toward sustainable consumption affects intention toward sustainable consumption.
Analysis of Differences in Perceptions of Sustainability Knowledge and Sustainability Awareness in the Gender Perspective of Generation Z Silvester Ade Alvino Angelson Pardede; Devina Meilasari; Ni Putu Ayu Regita Wirantini; Maria Sekar Ayu; Maria Angela Diva V.W.; Rubiyatno Rubiyatno
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4824

Abstract

Sustainability has been a hot issue for more than two decades. This issue arises because there is a lot of criticism about environmental damage in various parts of the world which continues to increase yearly.  Sustainability knowledge and sustainability awareness are the main focus in promoting the use of sustainability products. Sustainable behavior begins with knowledge and awareness possessed by consumers, both men and women. This study aims to determine the difference between sustainability awareness and sustainability knowledge regarding gender perspective that focuses on Generation Z. This research is quantitative. The sample in this study amounted to 408 Generation Z respondents who knew about sustainable consumption with accidental sampling techniques. The data analysis technique was carried out with a t-test difference test using SPSS version 26. The results showed that there was no significant difference in sustainability knowledge and  sustainability awareness between men and women in Generation Z.
Co-Authors A. Joko Siswanto A. Prasetyadi Albertus Yudi Yuniarto Albertus Yudi Yuniarto Anggraini, Reni Retno Aurelia Melinda Nisita Wardhani Christina Heti Tri Rahmawati Christina Heti Tri Rahmawati Della Vilia Sari Devina Meilasari Erico Dwi Setyawan Erintya , Patrick Ovida F A Joko Siswanto F.A. Joko Siswanto Ferrynela Purbo Laksono Florentinus Nugro Hardianto Florentinus Nugro Hardianto Fransisca Desiana Pranatasari Fransiscus Asisi Joko Siswanto Gisilowati Dian Purnamasari Gregorius Dolok Ambarita Gregorius Hendra Poerwanto Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ika Yuli Listyarini Ilsa Haruti Suryandari Ima Kristina Yulita Jennifer Katherine Tanjung Josephine Wuri Klemensia Erna Christina Sinaga Kurniawati, Lucia Lisia Apriani Lucia Kurniawati Maria Angela Diva Maria Angela Diva V.W. Maria Angela Diva Vilaningrum W Maria Angela Diva Vilaningrum Wadyatenti Maria Polina, Agnes Maria Sekar Ayu Maria Theresia Ernawati Maria Theresia Ernawati Ni Putu Ayu Regita Wirantini Nicko Kornelius Putra Novita Dewi Orbi Kriste Patrick Vivid Adinata Patrick Vivid Adinata Rahayu, Anggita Ayu Sita Yekti Silvester Ade Alvino Angelson Pardede Sutadi, Theodorus Theodorus, Sutadi Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Vincentia Eka Mulatsih, Maria Wulandari, Yulisna Yohanes Dwiatmaka Yusef Widya Karsana