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Rubiyatno
Faculty Of Economics Sanata Dharma University Yogyakarta
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Village Development through Potential Analysis of Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta Rubiyatno, Rubiyatno; Maria Polina, Agnes; Kurniawati, Lucia; Prasetyadi, A.; Hermawan Astyanto, Achilleus; Wijanarka, Hirmawan; Vincentia Eka Mulatsih, Maria
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3798

Abstract

This study aims to determine the potential of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region, it is hoped that with the identification of this, the researcher can formulate a roadmap for the development of Kaliagung Kapanewon Sentolo Village, Kulon Progo Regency, Special Region of Yogyakarta. This research is a qualitative descriptive research. The population in this study is the leaders and community leaders of all community members in Kaliagung Village, Kapanewon Sentolo, Kulon Progo Regency, Special Region of Yogyakarta. The data collection method uses observation, focus discussion groups and literature studies are used to obtain information about the potential of the village, qualitative descriptive analysis specifically using the analysis of strengths, weaknesses, opportunities, and threats. SWOT analysis contributes to the development of strategic management theory, especially in the context of independent village development. The SWOT analysis shows that this framework can be applied effectively in the context of village development. This approach helps to link between internal conditions (local resources) and external conditions (government and market support) in the formulation of development strategies. The results of the EFE and IFE analysis placed the Kaliagung Village in a certain quadrant, which provided a theoretical basis for choosing the most suitable strategy, such as a growth-oriented strategy .
Perluasan Pemasaran Melalui Platform Media Sosial di Usaha Dua Putri Pakel, Pringombo, Rongkop, Gunungkidul, Daerah Istimewa Yogyakarta Erintya , Patrick Ovida; Rahayu, Anggita Ayu Sita Yekti; Wulandari, Yulisna; Rubiyatno, Rubiyatno
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 2 (2025): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i2.2207

Abstract

Pemasaran online merupakan upaya dalam mempertahankan keberlanjutan suatu usaha agar terus berjalan serta berkembang dan semakin dikenal oleh banyak kalangan masyarakat. Objek dalam pendampingan ini adalah UMKM Dua Putri yang merupakan usaha camilan ringan yang terletak di Pakel, Pringombo, Rongkop, Gunungkidul, Derah Istimewa Yogyakarta. Tujuan pendampingan ini diharapkan dapat meningkatkan pemahaman dan keterampilan dalam pemasaran produk lewat media sosial. Fokus masalah dalam pendampingan ini terkait kendala dengan strategi pemasaran online. Jenis pendampingan ini dengan metode sosialisasi, pelatihan, dan pendampingan. Pendampingan diawali dengan sosialisasi mengenai cara pemasaran online melalui platform Shopee dan Instagram, pelatihan packaging produk dengan label produk, dan pendampingan dalam proses produksi camilan Dua Putri. Hasil pendampingan ini menunjukkan bahwa pemasaran online dan packaging yang menarik sangat efektif dalam memperkenalkan produk di kalangan masyarakat luas sehingga dapat meningkatkan penjualan.
Analysis of Differences in Perceptions of Sustainability Knowledge and Sustainability Awareness in the Gender Perspective of Generation Z Pardede, Silvester Ade Alvino Angelson; Meilasari, Devina; Wirantini, Ni Putu Ayu Regita; Ayu, Maria Sekar; Diva V.W., Maria Angela; Rubiyatno, Rubiyatno
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4824

Abstract

Sustainability has been a hot issue for more than two decades. This issue arises because there is a lot of criticism about environmental damage in various parts of the world which continues to increase yearly.  Sustainability knowledge and sustainability awareness are the main focus in promoting the use of sustainability products. Sustainable behavior begins with knowledge and awareness possessed by consumers, both men and women. This study aims to determine the difference between sustainability awareness and sustainability knowledge regarding gender perspective that focuses on Generation Z. This research is quantitative. The sample in this study amounted to 408 Generation Z respondents who knew about sustainable consumption with accidental sampling techniques. The data analysis technique was carried out with a t-test difference test using SPSS version 26. The results showed that there was no significant difference in sustainability knowledge and  sustainability awareness between men and women in Generation Z.
Co-Authors A. Joko Siswanto A. Prasetyadi Albertus Yudi Yuniarto Albertus Yudi Yuniarto Anggraini, Reni Retno Aurelia Melinda Nisita Wardhani Ayu, Maria Sekar Christina Heti Tri Rahmawati Della Vilia Sari Diva V.W., Maria Angela Erico Dwi Setyawan Erintya , Patrick Ovida F A Joko Siswanto F.A. Joko Siswanto Ferrynela Purbo Laksono Florentinus Nugro Hardianto Fransisca Desiana Pranatasari Fransiscus Asisi Joko Siswanto Gisilowati Dian Purnamasari Gregorius Dolok Ambarita Gregorius Hendra Poerwanto Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ika Yuli Listyarini Ilsa Haruti Suryandari Ima Kristina Yulita Jennifer Katherine Tanjung Josephine Wuri Klemensia Erna Christina Sinaga Kurniawati, Lucia Lisia Apriani Lucia Kurniawati Maria Angela Diva Maria Angela Diva Vilaningrum W Maria Angela Diva Vilaningrum Wadyatenti Maria Polina, Agnes Maria Theresia Ernawati Maria Theresia Ernawati Meilasari, Devina Nicko Kornelius Putra Novita Dewi Orbi Kriste Pardede, Silvester Ade Alvino Angelson Patrick Vivid Adinata Rahayu, Anggita Ayu Sita Yekti Sutadi, Theodorus Theodorus, Sutadi Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Vincentia Eka Mulatsih, Maria Wirantini, Ni Putu Ayu Regita Wulandari, Yulisna Yohanes Dwiatmaka Yusef Widya Karsana