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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pariwisata JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Business and Applied Management MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA Business Management Journal Program Studi Manajemen Madaniya Jurnal Pengabdian dan Kewirausahaan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Publika Pengabdian Masyarakat Semanggi: Jurnal Pengabdian kepada Masyarakat Madani: Multidisciplinary Scientific Journal EXERO : Journal of Research in Business and Economics Jurnal Pengabdian Masyarakat Bangsa IMPACTS: International Journal of Empowerment and Community Services Abdimas Altruis: Jurnal Pengabdian kepada Masyarakat
Rubiyatno
Faculty Of Economics Sanata Dharma University Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Perluasan Pemasaran Melalui Platform Media Sosial di Usaha Dua Putri Pakel, Pringombo, Rongkop, Gunungkidul, Daerah Istimewa Yogyakarta Erintya , Patrick Ovida; Rahayu, Anggita Ayu Sita Yekti; Wulandari, Yulisna; Rubiyatno, Rubiyatno
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 2 (2025): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i2.2207

Abstract

Pemasaran online merupakan upaya dalam mempertahankan keberlanjutan suatu usaha agar terus berjalan serta berkembang dan semakin dikenal oleh banyak kalangan masyarakat. Objek dalam pendampingan ini adalah UMKM Dua Putri yang merupakan usaha camilan ringan yang terletak di Pakel, Pringombo, Rongkop, Gunungkidul, Derah Istimewa Yogyakarta. Tujuan pendampingan ini diharapkan dapat meningkatkan pemahaman dan keterampilan dalam pemasaran produk lewat media sosial. Fokus masalah dalam pendampingan ini terkait kendala dengan strategi pemasaran online. Jenis pendampingan ini dengan metode sosialisasi, pelatihan, dan pendampingan. Pendampingan diawali dengan sosialisasi mengenai cara pemasaran online melalui platform Shopee dan Instagram, pelatihan packaging produk dengan label produk, dan pendampingan dalam proses produksi camilan Dua Putri. Hasil pendampingan ini menunjukkan bahwa pemasaran online dan packaging yang menarik sangat efektif dalam memperkenalkan produk di kalangan masyarakat luas sehingga dapat meningkatkan penjualan.
Analysis of Differences in Perceptions of Sustainability Knowledge and Sustainability Awareness in the Gender Perspective of Generation Z Pardede, Silvester Ade Alvino Angelson; Meilasari, Devina; Wirantini, Ni Putu Ayu Regita; Ayu, Maria Sekar; Diva V.W., Maria Angela; Rubiyatno, Rubiyatno
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4824

Abstract

Sustainability has been a hot issue for more than two decades. This issue arises because there is a lot of criticism about environmental damage in various parts of the world which continues to increase yearly.  Sustainability knowledge and sustainability awareness are the main focus in promoting the use of sustainability products. Sustainable behavior begins with knowledge and awareness possessed by consumers, both men and women. This study aims to determine the difference between sustainability awareness and sustainability knowledge regarding gender perspective that focuses on Generation Z. This research is quantitative. The sample in this study amounted to 408 Generation Z respondents who knew about sustainable consumption with accidental sampling techniques. The data analysis technique was carried out with a t-test difference test using SPSS version 26. The results showed that there was no significant difference in sustainability knowledge and  sustainability awareness between men and women in Generation Z.
Mewujudkan Perajin Gerabah yang Mandiri Melalui Program Rubiyatno Rubiyatno; Josephine Wuri; Lisia Apriani
Abdimas Altruis: Jurnal Pengabdian kepada Masyarakat Vol 1 No 1 (2018): April 2018
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v1i1.1210

Abstract

The purpose of this community service is to enhance entrepreneurial motivation, improve understanding of human resource optimization, improve partners' understanding of business plans and also produce business plan documents as business development plans and improve financial management. As a result, innovative product designs have the value of selling by utilizing information technology, understanding and entrepreneurship skills in their fields, enhancing the ability of craftsmen in using the Internet network for expansion of marketing, improving financial management through cash flow, and the ability of partners tooperate a financial-based application program a simple computer. Participatory approaches are used for partners to actively participate in all activities from start to finish. After conducting discussion with Partners 1 and 2, we provided the necessary training and mentoring to help overcome the weaknesses of Partners 1 and Partners 2, pottery craftsmen in Panjangrejo Pundong area, Bantul. After completing the program, it can be concluded that Partner 1 and Partner 2 were extremely enthusiastic in this activity due tothe desire to be good at developing their business and all targeted indicators have been achieved, for example, customer identification and availability of production equipment. 
Enhancement Quality Service of Secretariat Employees Through Service Excellent Training Rubiyatno; Gregorius Hendra Poerwanto; Albertus Yudi Yuniarto; Patrick Vivid Adinata; Maria Theresia Ernawati; Aurelia Melinda Nisita Wardhani; Ima Kristina Yulita
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12953

Abstract

The community service aim to give understanding and practice on excellent service for employee at secretariat parishes, schools and foundations The methods of the community service is a participatory training by lectures and simulation of excellent service. The participants of the community service are very enthusiastic. In general, participants understand and can simulate excellent service seriously. Participants feel comfortable and happy because they can simulate excellent service in the right ways. Training went very well, participants understand the concept of excellent service and the importance to give excellent service, even while they are facing time limitation. In the future, employees at secretariat need to be continuously refreshed about excellent service and practice of excellent service.
Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno Rubiyatno; Theodorus Sutadi; Trisnawati Rahayu
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.12995

Abstract

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era. Keywords: Business Legality, Entrepreneurship, Marketing, Income
The Maximization of Digital Marketing and Business Legality in the Development of De Thela Msme in the New Normal Era: Article Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 2 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i2.13674

Abstract

Purpose ­ One of the business sectors that has a quite important role for the national economy and has contributed to the absorption of labor and the distribution of development results is Micro, Small and Medium Enterprises (MSMEs). In the new normal era (Adaptation of New Habits) increasing the ability to use digital marketing will be able to help businesses deal with economic pressures, due to the Covid 19 pandemic which has caused a decrease in people's purchasing power where many people have shifted to buying online. In addition, in running a business, it is necessary to have complete documents or business legality. Likewise, De Thela's MSMEs based on observations have problems in terms of their limited ability to use digital marketing and do not yet have business legality. Therefore, assistance is needed to overcome these MSME problems through digital marketing assistance through social media and the importance of having legality in developing a business. Methods – The methods used in the implementation of community service include problem identification, preparation, assistance, monitoring and evaluation of assistance. Result and discussions – This community service activity has yielded results for De Thela's MSMEs including (1) De Thela's MSMEs have created social media content and joined the Shopee Food and Tukoni marketplaces so they can expand product marketing; and (2) UMKM De Thela has business legality by obtaining a Business Identification Number (NIB). Conclusion – The results of this community service activity have implications where it is hoped that digital marketing assistance and business legality will make it easier for De Thela's MSMEs to develop businesses and increase sales and business sustainability, especially in the new normal era.
Financial Literacy Strategy to Increase De Thela MSME Income Christina Heti Tri Rahmawati; Rubiyatno; Theodorus Sutadi; Florentinus Nugro Hardianto
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.17141

Abstract

Purpose ­ Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy because they contribute to the formation of Gross Domestic Product and the absorption of work energy. Therefore, strategies are needed that can be used to help develop MSME businesses. This service activity raises the problems faced by a coffee shop business called De Thela, where based on interviews with the owner of De Thela MSMEs, there are problems experienced by these MSMEs related to good financial management. The aim of this service activity is to provide assistance regarding the importance of financial management through financial literacy strategies, so that it can increase business income. Methods – This activity was carried out using methods including problem identification, preparation, assistance, monitoring and evaluation of assistance to De Thela MSMEs. Result and discussions – This community service activity provides results for De Thela MSMEs, namely (1) De Thela MSME owners have financial literacy regarding financial services products for investment, saving, borrowing and insurance; and (2) De Thela MSMEs are able to carry out financial management by keeping good financial records. Conclusion – The implication of the results of this community service activity is that it is hoped that this assistance can increase financial literacy and manage business finances, so that ultimately it can increase the income of MSMEs and the sustainability of their businesses.
Co-Authors A. Joko Siswanto A. Prasetyadi Albertus Yudi Yuniarto Albertus Yudi Yuniarto Anggraini, Reni Retno Aurelia Melinda Nisita Wardhani Ayu, Maria Sekar Christina Heti Tri Rahmawati Della Vilia Sari Diva V.W., Maria Angela Erico Dwi Setyawan Erintya , Patrick Ovida F A Joko Siswanto F.A. Joko Siswanto Ferrynela Purbo Laksono Florentinus Nugro Hardianto Fransisca Desiana Pranatasari Fransiscus Asisi Joko Siswanto Gisilowati Dian Purnamasari Gregorius Dolok Ambarita Gregorius Hendra Poerwanto Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ika Yuli Listyarini Ilsa Haruti Suryandari Ima Kristina Yulita Jennifer Katherine Tanjung Josephine Wuri Klemensia Erna Christina Sinaga Kurniawati, Lucia Lisia Apriani Lucia Kurniawati Maria Angela Diva Maria Angela Diva Vilaningrum W Maria Angela Diva Vilaningrum Wadyatenti Maria Polina, Agnes Maria Theresia Ernawati Maria Theresia Ernawati Meilasari, Devina Nicko Kornelius Putra Novita Dewi Orbi Kriste Pardede, Silvester Ade Alvino Angelson Patrick Vivid Adinata Patrick Vivid Adinata Rahayu, Anggita Ayu Sita Yekti Sutadi, Theodorus Theodorus, Sutadi Trisnawati Rahayu Trisnawati Rahayu Venantius Mardi Widyadmono Vincentia Eka Mulatsih, Maria Wirantini, Ni Putu Ayu Regita Wulandari, Yulisna Yohanes Dwiatmaka Yusef Widya Karsana