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All Journal JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Asia Pacific Fraud Journal JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Manajemen Riset Inovasi Jurnal Informasi Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan
Nurul Alfian
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Informasi Pengabdian Masyarakat

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Peningkatan Penjualan UMKM melalui Penerapan Digital Marketing di Desa Teja Timur Rohmaniyah Rohmaniyah; Nurul Alfian; Siti Salama Amar; Subhan Subhan; Ustman Ustman; Achmarul Fajar; Runik Puji Rahayu; Nur Syakherul Habibi; Zef Risal; Rachman Hakim
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1189

Abstract

In this digital era business actors must understand about digital because in the current era the average sales of all sales are online so as to facilitate sales. This digital marketing marketing activity can be through e-commerce, whatsapp, instagram and other media platforms so that the products produced by MSMEs can compete in online markets and can be known by the wider community. The purpose of this dedication is to provide knowledge to MSMEs in the village of East Teja Pamekasan regarding the application of marketing and product sales by utilizing digitalization. This service activity is carried out by survey methods, socialization, and evaluation. Digital marketing activities have a positive impact on the development of MSMEs in Teja Timur Village, Pamekasan District. Many MSMEs are interested in marketing products and sales of their products by utilizing social media to increase sales of MSME products. MSME actors collaborate with digital -based promotional media and distribution media to get maximum profits.
Co-Authors Achmarul Fajar Bambang Haryadi Devi Lestari Paramita Putri Nur Syakherul Habibi Nurul Lutfiah Putri, Devi lestari Pramita Rachman Hakim Rani Nur Fitrianti Rika Syahadatina Rohmaniyah Rohmaniyah Runik Puji Rahayu Siti Salama Amar Subhan Subhan Syaiful Syaiful Tarjo Tarjo Ustman Ustman Wahyu Maulana Zef Risal