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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Kybernan Jurnal Fakultas Ekonomi : OPTIMAL DEVOSI CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Haris Budiyono
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK SAYURAN DI PASAR MODERN KOTA BEKASI Dasipah, Euis; Budiyono, Haris; Julaeni, Meilan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 2 (2010): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to know what type of vegetables most desired by consumers those are sold in the supermarket, the characteristic of consumer behavior and those faktors could influence consumer to decide to get vegetables in the supermarket. Consumer samples was purposively chosen in four representative supermarket in the city of Bekasi. Those consumer respondents were asked to express their motives to buy vegetables in the supermarket by Questionnaire. The result shows that vegetables buyers were 89% woman and 11% man. The respondents varied 26-35 years old (41%), 36-45 years old (34%) and 15-25 years old (25%). The respondents have married (73%) and single (27%) By educational level, they were grouped 75% high education degree and senior high school 25%. By status of work, 43% (housewives), 37% (private works), 10% (entrepreneur) and 10% (state officers). Their income varied 46% (Rp. 2.000.000 – 3.000.000), 24% (Rp. 3.000.000 – 4.000.000), 18% (< Rp. 2.000.000), 10% (Rp.4.000.000 – 5.000.000) and 2% (>Rp 5.000.000). their family level 1-4 person (67%) and >4 person (33%). The most desired vegetables by consumers in the supermarket were spinach, broccoli, carrot, sweet maize, and the white mustard. The intensity of shopping for vegetables were only on special purposed (45%), weekly (22%), twice in a month (18%) and monthly (15%). The total money spent for vegetables shopping were 37% (Rp. 25.000 – 50.000). The data were analyzed to list 14 variables which influence the respondent to shopping vegetables in the supermarket by using SPSS 12.0. those variables were grouped into 4 groups. The first group were field of job (0.867), status and role (0.782), phase and age (0.757) and knowledge (0.705). the second group were family (0.749), life style (0.740), reference by group (0.660) and demography (0.6210. the third group were personality (0.794), perception (0.790), motivation (0.745) and confidence (0.636). the fourth group were economic welfare status (0.841) and social class (0.792).
ANALISIS NERACA PERDAGANGAN PETERNAKAN DAN SWASEMBADA DAGING SAPI 2014 Budiyono, Haris
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 2 (2010): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The balance of trade (or net exports, sometimes symbolized as NX) is the difference between the monetary value of exports and imports of output in an economy over a certain period. It is the relationship between a nation's imports and exports. The balance of trade in agricultural sector for the period 2005-2009 should be analyzed and described to understand what challenges should be managed to achieve a better figure of agriculture development in Indonesia, particularly in livestock industri in the next 5 years period, 2010-2014. Meanwhile, it has been rescheduled that Indonesia in the year 2014 will move to the state of meat selfsufficiency, after it was missed for twice as a goal in 2005 and 2010. In this paper, the meat self suffiency 2014 also will be analyzed an explained in order to have a clear picture of the possibility achievement toward the goal at 3 (three) scenario, pessimistic, more likely, and optimistic.
STRATEGI PENGEMBANGAN USAHA JAKET KULIT “INTAN JAYA MANDIRI” KOTA BEKASI: BUSINESS DEVELOPMENT STRATEGIES LEATHER JACKET “INTAN JAYA MANDIRI” BEKASI CITY Budiyono, Haris; Ardisela, Dawud; Rahman, Dasep Abdul
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5880

Abstract

Intan Jaya Mandiri (IJM) The leather jacket is one manufacturer that produces of leather jacket. This study aims to identify the internal factors (strengths and weaknesses), identifying external factors (opportunities and threats) and formulate alternative strategy of business development. The analysis tool uses a matrix of IFE, EFE, IE, and SWOT Based on the result of the research, the total IFE score is 2,569, while the total value of EFE is 2.592. This effort is in quadrant V (maintain and maintain). Alternative strategies that can be run to expand marketing by promoting products, offering product designs/models, maintaining prices, diversifying products, improving product quality, benchmarking of successful companies in the leather industry, strengthening banking confidence, strengthening organizations and human resources. The main priority strategy based on the result is to expand marketing and promote products using social media with Summary Total Attractiveness Score (STAS) 4,039.
STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

Abstract

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".
ANALISIS FAKTOR PENENTU KEPUTUSAN PEMBELIAN IKAN HIAS DI PUSAT PROMOSI IKAN HIAS KOTA BEKASI Cahyati, Cici; Budiyono, Haris; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10864

Abstract

Ornamental Fish Promotion Center is a place for ornamental fish’s sellers which are managed by the Dinas Ketahanan Pangan, Pertanian, dan Perikanan of Bekasi City. It is important for sellers to knows what influences consumers in purchasing decisions. This study aims to determine (1) influence of colour to ornamental fish purchasing decision (2) influence of shape to ornamental fish purchasing decision (3) influence of fish care to ornamental fish purchasing decision (4) influence of feeding to ornamental fish purchasing decision (5) influence of life to ornamental fish purchasing decision This study uses survey methods and data analysis used was multiple linear regression analysis. The results showed that color had an effect on the purchase decision of ornamental fish, shape had an effect, maintenance had an effect, feed had no effect on the purchase decision on ornamental fish, and vitality had an effect on the purchase decision on ornamental fish. Variables of color, shape, maintenance, feed, and vitality together influence the decision to buy ornamental fish at the Ornamental Fish Promotion Center in Bekasi City.
IDENTIFIKASI RISIKO PRODUKSI ROTI PADA INDUSTRI RUMAHAN ORCHARD BAKERY DI KABUPATEN PURWAKARTA Budiyono, Haris; Ardisela, Dawud; Prakoso, Nasha Bagas
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10881

Abstract

The production process in baking industry should be carefully managed, by identifying and handling the major of risks that could lead to failures of final products. This study was conducted to identify the major of risks on production process in The Orchard Bakery, located in Purwakarta Regency, West Java. Failure Mode and Effect Analysis (FMEA) and pareto diagram were used to examine the major sources of risk that would impact on the quality of bread produced. Failure Mode and Effects Analysis (FMEA) is a method that systematically done to identify potential problems, or failures and their resulting effects on production process. In this method, Risk Priority Numbers (RPN) were measured and calculated based on past experiences and judgements to rate each potential problems, by rating 3 (three) aspects on the risks: severity, occurrence, and detection. The results of this study find 6 (six) sources of risk with high RPN values, as a pareto chart indicates that their cumulative impacts totalled 80%, namely: packaging (19%), dough making (16%), baking (16%), proofing (13%), handling quality of final products (9%), and selection of main and supporting ingredients (7%).
STRATEGI PENGEMBANGAN USAHA SAPI POTONG DI PT BINTANG ADYA FARM Listyowati, Esi Asyani; Budiyono, Haris; Bustomi, Muhammad Yazid; Gunawan, Rido
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10884

Abstract

Fattening beef cattle is one of the agribusiness ventures with quite promising long-term opportunities and attracts the interest of many actors to try it, thus triggering quite tight competition. One of the beef cattle fattening business actors is PT Bintang Adya Farm. This study aims to (1) Identify internal and external factors found in the beef cattle fattening business, (2) Compile alternative strategies for developing the beef cattle fattening business of PT Bintang Adya Farm, (3) Determine the priority of beef cattle fattening strategies at PT Bintang Adya Farm. The research method used is a descriptive method with SWOT analysis and QSPM analysis. The results of the study found five weaknesses and five strengths as well as four opportunities and threats at PT Bintang Adya Farm. The results of the interaction of internal and external factors in the SWOT matrix produced six business development strategies with strategic priorities, namely independent business development planning by cultivating young cattle
ANALISIS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK SAYURAN DI PASAR MODERN KOTA BEKASI Dasipah, Euis; Budiyono, Haris; Julaeni, Meilan
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 2 (2010): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to know what type of vegetables most desired by consumers those are sold in the supermarket, the characteristic of consumer behavior and those faktors could influence consumer to decide to get vegetables in the supermarket. Consumer samples was purposively chosen in four representative supermarket in the city of Bekasi. Those consumer respondents were asked to express their motives to buy vegetables in the supermarket by Questionnaire. The result shows that vegetables buyers were 89% woman and 11% man. The respondents varied 26-35 years old (41%), 36-45 years old (34%) and 15-25 years old (25%). The respondents have married (73%) and single (27%) By educational level, they were grouped 75% high education degree and senior high school 25%. By status of work, 43% (housewives), 37% (private works), 10% (entrepreneur) and 10% (state officers). Their income varied 46% (Rp. 2.000.000 – 3.000.000), 24% (Rp. 3.000.000 – 4.000.000), 18% (< Rp. 2.000.000), 10% (Rp.4.000.000 – 5.000.000) and 2% (>Rp 5.000.000). their family level 1-4 person (67%) and >4 person (33%). The most desired vegetables by consumers in the supermarket were spinach, broccoli, carrot, sweet maize, and the white mustard. The intensity of shopping for vegetables were only on special purposed (45%), weekly (22%), twice in a month (18%) and monthly (15%). The total money spent for vegetables shopping were 37% (Rp. 25.000 – 50.000). The data were analyzed to list 14 variables which influence the respondent to shopping vegetables in the supermarket by using SPSS 12.0. those variables were grouped into 4 groups. The first group were field of job (0.867), status and role (0.782), phase and age (0.757) and knowledge (0.705). the second group were family (0.749), life style (0.740), reference by group (0.660) and demography (0.6210. the third group were personality (0.794), perception (0.790), motivation (0.745) and confidence (0.636). the fourth group were economic welfare status (0.841) and social class (0.792).
ANALISIS NERACA PERDAGANGAN PETERNAKAN DAN SWASEMBADA DAGING SAPI 2014 Budiyono, Haris
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 1 No. 2 (2010): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The balance of trade (or net exports, sometimes symbolized as NX) is the difference between the monetary value of exports and imports of output in an economy over a certain period. It is the relationship between a nation's imports and exports. The balance of trade in agricultural sector for the period 2005-2009 should be analyzed and described to understand what challenges should be managed to achieve a better figure of agriculture development in Indonesia, particularly in livestock industri in the next 5 years period, 2010-2014. Meanwhile, it has been rescheduled that Indonesia in the year 2014 will move to the state of meat selfsufficiency, after it was missed for twice as a goal in 2005 and 2010. In this paper, the meat self suffiency 2014 also will be analyzed an explained in order to have a clear picture of the possibility achievement toward the goal at 3 (three) scenario, pessimistic, more likely, and optimistic.
STRATEGI PENGEMBANGAN USAHA JAKET KULIT “INTAN JAYA MANDIRI” KOTA BEKASI: BUSINESS DEVELOPMENT STRATEGIES LEATHER JACKET “INTAN JAYA MANDIRI” BEKASI CITY Budiyono, Haris; Ardisela, Dawud; Rahman, Dasep Abdul
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 1 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i1.5880

Abstract

Intan Jaya Mandiri (IJM) The leather jacket is one manufacturer that produces of leather jacket. This study aims to identify the internal factors (strengths and weaknesses), identifying external factors (opportunities and threats) and formulate alternative strategy of business development. The analysis tool uses a matrix of IFE, EFE, IE, and SWOT Based on the result of the research, the total IFE score is 2,569, while the total value of EFE is 2.592. This effort is in quadrant V (maintain and maintain). Alternative strategies that can be run to expand marketing by promoting products, offering product designs/models, maintaining prices, diversifying products, improving product quality, benchmarking of successful companies in the leather industry, strengthening banking confidence, strengthening organizations and human resources. The main priority strategy based on the result is to expand marketing and promote products using social media with Summary Total Attractiveness Score (STAS) 4,039.
Co-Authors Ahya Kamilah Bustomi, Muhammad Yazid Cahyati, Cici Dawud Ardisela Euis Dasipah Gunawan, Rido Ismarani Ismarani Listyowati, Esi Asyani M. Ikhwan Rahmanto Meilan Julaeni Nana Danapriatna Prakoso, Nasha Bagas Rahman, Dasep Abdul Rianti Setyawasih Ridwan Lutfiadi Riyan Hartono, Fawaz