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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Kybernan Jurnal Fakultas Ekonomi : OPTIMAL DEVOSI ENDLESS : International Journal of Future Studies CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Haris Budiyono
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

Abstract

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".
ANALISIS FAKTOR PENENTU KEPUTUSAN PEMBELIAN IKAN HIAS DI PUSAT PROMOSI IKAN HIAS KOTA BEKASI Cahyati, Cici; Budiyono, Haris; Kamilah, Ahya
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 2 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i2.10864

Abstract

Ornamental Fish Promotion Center is a place for ornamental fish’s sellers which are managed by the Dinas Ketahanan Pangan, Pertanian, dan Perikanan of Bekasi City. It is important for sellers to knows what influences consumers in purchasing decisions. This study aims to determine (1) influence of colour to ornamental fish purchasing decision (2) influence of shape to ornamental fish purchasing decision (3) influence of fish care to ornamental fish purchasing decision (4) influence of feeding to ornamental fish purchasing decision (5) influence of life to ornamental fish purchasing decision This study uses survey methods and data analysis used was multiple linear regression analysis. The results showed that color had an effect on the purchase decision of ornamental fish, shape had an effect, maintenance had an effect, feed had no effect on the purchase decision on ornamental fish, and vitality had an effect on the purchase decision on ornamental fish. Variables of color, shape, maintenance, feed, and vitality together influence the decision to buy ornamental fish at the Ornamental Fish Promotion Center in Bekasi City.
IDENTIFIKASI RISIKO PRODUKSI ROTI PADA INDUSTRI RUMAHAN ORCHARD BAKERY DI KABUPATEN PURWAKARTA Budiyono, Haris; Ardisela, Dawud; Prakoso, Nasha Bagas
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10881

Abstract

The production process in baking industry should be carefully managed, by identifying and handling the major of risks that could lead to failures of final products. This study was conducted to identify the major of risks on production process in The Orchard Bakery, located in Purwakarta Regency, West Java. Failure Mode and Effect Analysis (FMEA) and pareto diagram were used to examine the major sources of risk that would impact on the quality of bread produced. Failure Mode and Effects Analysis (FMEA) is a method that systematically done to identify potential problems, or failures and their resulting effects on production process. In this method, Risk Priority Numbers (RPN) were measured and calculated based on past experiences and judgements to rate each potential problems, by rating 3 (three) aspects on the risks: severity, occurrence, and detection. The results of this study find 6 (six) sources of risk with high RPN values, as a pareto chart indicates that their cumulative impacts totalled 80%, namely: packaging (19%), dough making (16%), baking (16%), proofing (13%), handling quality of final products (9%), and selection of main and supporting ingredients (7%).
STRATEGI PENGEMBANGAN USAHA SAPI POTONG DI PT BINTANG ADYA FARM Listyowati, Esi Asyani; Budiyono, Haris; Bustomi, Muhammad Yazid; Gunawan, Rido
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10884

Abstract

Fattening beef cattle is one of the agribusiness ventures with quite promising long-term opportunities and attracts the interest of many actors to try it, thus triggering quite tight competition. One of the beef cattle fattening business actors is PT Bintang Adya Farm. This study aims to (1) Identify internal and external factors found in the beef cattle fattening business, (2) Compile alternative strategies for developing the beef cattle fattening business of PT Bintang Adya Farm, (3) Determine the priority of beef cattle fattening strategies at PT Bintang Adya Farm. The research method used is a descriptive method with SWOT analysis and QSPM analysis. The results of the study found five weaknesses and five strengths as well as four opportunities and threats at PT Bintang Adya Farm. The results of the interaction of internal and external factors in the SWOT matrix produced six business development strategies with strategic priorities, namely independent business development planning by cultivating young cattle
Marketing Study of Beef Cattle Businesses for Sacrificial Animals in the Bekasi Metropolitan Area Ardisela, Dawud; Budiyono, Haris; Patoni, Sandi Kurniawan
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 7 No. 1 (2024): ENDLESS: International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to (1) identify internal factors, which include strengths and weaknesses in the marketing aspects run by CV Berkah Bersama Sejahtera company; (2) Identify external factors, which include threats and opportunities in the marketing aspect carried out by the CV Berkah Bersama Sejahtera company; and (3) Formulating a relevant and effective marketing strategy for CV Berkah Bersama Sejahtera. The method used in this research is a case or field research method. Information and data related to the internal and external environment evaluation are processed using SWOT analysis to determine which strategy is chosen, and then QSPM analysis is used. The results show the mapping of IFE and EFE matrices: directing alternative strategies in the growth and development section. Alternative strategies in the growing section include integration strategies (backwards, forward, and horizontal), and alternative strategies in the building section are intensive strategies are (a) conducting managerial development and independent business development planning efforts to develop feeder cattle cultivation and approaches to local communities in supporting business sustainability and development; (b) utilising the facilitation of government and local government policies, to develop good farming practices (GFP) and capital for business development. The other three strategies based on STAS in QSPM are part of the proposed marketing mix strategy.
Co-Authors Ahya Kamilah Bustomi, Muhammad Yazid Cahyati, Cici Dawud Ardisela Euis Dasipah Gunawan, Rido Ismarani Ismarani Listyowati, Esi Asyani M. Ikhwan Rahmanto Meilan Julaeni Nana Danapriatna Patoni, Sandi Kurniawan Prakoso, Nasha Bagas Rahman, Dasep Abdul Rianti Setyawasih Ridwan Lutfiadi Riyan Hartono, Fawaz