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PENINGKATAN KEMAMPUAN DIGITALISASI PEMASARAN PADA UMKM GULA SEMUT KELAPA DI BANYUMAS UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Suwali, Suwali; Hana Afifah; Pupu Sriwulan Sumaya; Hasirun, Hasirun; Handayani, Juli Handayani; Reza Rahmadi Hasibuan
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.245

Abstract

This community service program aims to enhance the digital marketing capabilities of coconut palm sugar SMEs in Banyumas, to strengthen their competitiveness in the digital era. Through a participatory approach, the program involved several stages: needs identification, digital marketing training, intensive mentoring, as well as monitoring and evaluation. The results showed a significant improvement in the ability of SMEs to use digital platforms such as e-commerce and social media. About 70% of participants successfully created accounts on e-commerce platforms and utilized social media to promote their products. The improvement in the quality of marketing content also led to an increase in sales and market expansion from local to national. However, challenges such as limited internet access and human resource capacity in managing digital strategies still need to be addressed. This program has enhanced the competitiveness of SMEs through packaging innovation and digital marketing but requires ongoing support from various parties, especially in terms of infrastructure and mentoring. The implications of this activity highlight the importance of digitalization as a long-term strategy for SMEs to compete in an increasingly competitive market. Therefore, collaboration between the government, educational institutions, and the private sector is crucial to support the sustainability of SME digital transformation in Banyumas.
Analisis Pelaksanaan Pengadaan Barang/Jasa Melalui Elektronik Pada Pemerintahan Kabupaten Banyumas Pupu Sriwulan Sumaya
Bahasa Indonesia Vol 2 No 2 (2024): JUNI
Publisher : AWATARA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/manifesto.v2i2.231

Abstract

E-procurement has benefits for agencies or system developers as well as for all providers of goods/services and the wider community who want to know the implementation process, they can get prices for multiple offers and the process uses simple administration. On the other hand, providers of goods/services can also reduce administrative costs, increase opportunities for companies, encourage healthy competition, and can make business opportunities available to everyone. Apart from that, e-procurement is considered capable of providing easier management, faster buying and selling processes, and reducing transaction costs, good coordination, and also increasing collaboration between providers of goods/services. Information technology can make costs better and the public procurement system more diverse.
Efektivitas Penegakan Hukum Terhadap Kasus Perdagangan Orang di Indonesia: Studi Kasus Implementasi UU Nomor 21 Tahun 2007 Pupu Sriwulan Sumaya
Bahasa Indonesia Vol 2 No 1 (2024): MARET
Publisher : AWATARA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the effectiveness of law enforcement against human trafficking cases in Indonesia, focusing on the implementation of Law Number 21 of 2007 concerning the Eradication of Criminal Acts of Human Trafficking (UU PTPPO). Using a qualitative approach through case studies, data were collected from interviews with law enforcement officers, victims of human trafficking, and analysis of legal documents. The results of the study indicate that the effectiveness of the PTPPO Law is hampered by limited resources, lack of training for law enforcement officers, and poor coordination between government agencies and non-governmental organizations. Protection for victims is also suboptimal, with difficulty in accessing rehabilitation and support services. The implications of these findings emphasize the need for reforms in resource allocation, training, and improved coordination. This study recommends that the government increase efforts in training law enforcement officers, improve coordination between agencies, and increase public awareness of human trafficking. Further research is expected to explore the role of technology and international comparative studies in handling human trafficking cases.
Model Hukum Responsif Digital Berbasis Progressive Web App Untuk Transformasi Penanganan Kekerasan Seksual Anak: Pengembangan Aplikasi Lindaa (Lindungi Anak-Anak) Pupu Sriwulan Sumaya; Teguh Arlovin
Jurnal Ilmu Hukum, Humaniora dan Politik Vol. 6 No. 1 (2025): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jihhp.v6i1.6574

Abstract

Kekerasan seksual terhadap anak merupakan kejahatan luar biasa yang berpotensi menciptakan siklus kekerasan (cycle of abuse) lintas generasi. Sistem hukum yang ada saat ini terbukti masih memiliki celah karena terlalu fokus pada penghukuman dan belum optimal dalam aspek pemulihan korban melalui keadilan restoratif, pendampingan hukum bagi kelompok rentan, serta pemanfaatan teknologi digital. Penelitian ini bertujuan untuk merumuskan dan membangun model hukum responsif digital untuk penanganan kekerasan seksual terhadap anak melalui pengembangan aplikasi berbasis Progressive Web App (PWA) bernama LINDAA (Lindungi Anak-Anak). Penelitian menggunakan metode campuran (mixed-methods) yang menggabungkan analisis hukum normatif-empiris dengan rekayasa perangkat lunak. Data dikumpulkan melalui wawancara semi-struktural dengan informan dari UPTD PPA, Dinas P3AKB, Unit PPA Satreskrim Polres, dan LSM pendamping korban, serta pengembangan aplikasi menggunakan metode iterative prototyping dengan teknologi Laravel dan Vue.js. Hasil penelitian menunjukkan bahwa model hukum responsif digital dapat diimplementasikan melalui aplikasi LINDAA yang memiliki fitur form pelaporan berbasis identifikasi cepat, mekanisme eskalasi otomatis ke pihak berwenang, dashboard pelaporan dan tindak lanjut, serta komunikasi lintas institusi secara real-time. Aplikasi ini berhasil mengintegrasikan kerangka hukum positif dengan pendekatan pemulihan korban dan pendampingan, serta menjadi alat bantu teknologi untuk meningkatkan efektivitas pelaporan, pengawasan, dan intervensi kasus.
PENDAMPINGAN HUKUM DAN EDUKASI HAK ASASI BAGI MASYARAKAT MARGINAL DI DESA GANDASULI Pupu Sriwulan Sumaya
Aspirasi Masyarakat Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/hfb8gq48

Abstract

The community service program with the theme of Legal Assistance and Human Rights Education for Marginalized Communities in Gandasuli Village aims to increase legal awareness and understanding of human rights (HAM) for marginalized community groups. This activity is motivated by the lack of access to information about law and human rights which can make marginalized communities in Gandasuli Village vulnerable to rights violations. The methods used in this program include legal counseling, focus group discussions (FGD), and direct legal consultations. The program is implemented in a participatory manner by involving local community leaders and non-governmental organizations to ensure that activities run effectively and sustainably. The results of this program show a significant increase in community understanding of human rights, basic rights as citizens, and legal mechanisms that can be used to protect these rights. In addition, the people of Gandasuli Village are also more proactive in conveying aspirations and complaints related to legal problems they face. The implications of this program are an increase in community empowerment in defending their rights before the law, as well as the potential for the formation of a sustainable legal care community in the future. The program also emphasizes the importance of collaboration between academics, legal practitioners, and the government in improving legal literacy among marginalized communities. Suggestions for follow-up activities include the need for in-depth training related to legal advocacy mechanisms and ongoing assistance so that communities can be more independent in dealing with complex legal problems. Thus, this service is expected to provide a long-term positive impact on protecting human rights among marginalized communities.