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All Journal Jurnal Buana Informatika JIKO (Jurnal Informatika dan Komputer) JITK (Jurnal Ilmu Pengetahuan dan Komputer) JUTIM (Jurnal Teknik Informatika Musirawas) Jiko (Jurnal Informatika dan komputer) Jurnal Ilmiah Media Sisfo JURIKOM (Jurnal Riset Komputer) EDUMATIC: Jurnal Pendidikan Informatika Jurnal Teknologi Informasi dan Pendidikan Building of Informatics, Technology and Science JATI (Jurnal Mahasiswa Teknik Informatika) JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) MANDAR: Management Development and Applied Research Journal Jurnal Sistem Komputer dan Informatika (JSON) Jurnal Pengabdian kepada Masyarakat Nusantara Information System Journal (INFOS) INFOSYS (INFORMATION SYSTEM) JOURNAL Jurnal Nasional Teknik Elektro dan Teknologi Informasi Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Informatika: Jurnal Pengembangan IT The Indonesian Journal of Computer Science
Nuri Cahyono
Universitas Amikom Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Social Sciences Other

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Journal : Jurnal Sistem Komputer dan Informatika (JSON)

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Estimasi Data Insight Social Media Ads Menggunakan Neural Network, Linear Regression dan Deep Learning Zurni Laila; Nuri Cahyono
Jurnal Sistem Komputer dan Informatika (JSON) Vol 4, No 3 (2023): Maret 2023
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v4i3.5451

Abstract

PT IlmuKomputerCom Braindevs is a professional training company that sells products in the form of training services (courses). In service companies such as PT IlmuKomputerCom Braindevs Sistema, holding courses with high demand is the key to increasing company profits. The marketing division is a very important division in the context of holding a course/training. To manage the target participants needed in organizing training. In addition, PT IlmuKomputerCom Braindevs also needs to estimate advertising costs and ad duration in the training promotions that will be held. To analyze the marketing division using data mining techniques and the Cross-industry standard process for data mining (CRISP-DM) method to obtain the desired estimate. So to get the final result of the participant's estimated value, ad duration and ad cost, an algorithm that has the most accurate accuracy is needed according to the reference from the results of the comparison of algorithms by looking at the value of RMSE (Root Mean Square Error). The closer the resulting value is to 0, the better the estimated accuracy of the RMSE (Root Mean Square Error) estimate will be.
Co-Authors Adi Saputro, Johan Afnan Wijaya, Hafid Alfataah, Sevilla Andika Joni, Gusti Angga Reni Dwi Astuti Angga Reni Dwi Astuti Anggista Oktavia Praneswara Anggita, Sharazita Dyah Anggoro Saputro, Uyock Anna Baita Arif Rahmat Hidayatullah Arifiyanto Hadi Negoro Arifiyanto Hadinegoro, Arifiyanto Armadyah Amborowati Armadyah Amborowati Armadyah Amborowati Bagus Candrahutomo, Rio Baita, Anna Bayu Prayoga, Mahendra Bayu Wicaksono Dewi Setiyawati Dewi Setiyawati Dyah Anggita, Sharazita Eli Pujastuti, Eli Ema Utami Ermawan, Bagas Restya Fahlevie, Reychandra Tristan Faisal Salim, Muhammad Fauzan Baehaqi Ikhsan Habib Kusuma Inggar Adi Prasetyo Kamarudin Kamarudin Kusuma Wardana, Raka M Iqbal Novananda Sugiharto Marsel Pratama, Aldino Mas’ud Mahfudz Darmawan, Muhammad Nugroho, Bagas Julio NUR AINI Nur Aini Nurcahyo, Narwanto Oktafria, Fikri Pamungkas, Adji Surya Pramudya Hidayat, Muhammad Rifqi Rakarahayu Putri, Raniya Ramadhan Bima Saputra Restu Agung, Akmal Fauzan Rizal Gibran Aldrin Pratama Rizki Gunawan, Rizki Salamun Sukriandi Santoso, Riki Adi Subektiningsih Subektiningsih Sugiharto, M Iqbal Novananda Susanti, Rahmadhani Tofa Nurcholis, Muhammad Uray Nur Khadijah Uyock Anggoro Saputro Wahyu Hidayat Wardhana, Raditya Wulandari, Irma Rofni Yoga Pristyanto Zurni Laila