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PENGARUH PENGETAHUAN KEWIRAUSAHAAN, KEPRIBADIAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Saragih, Nawary; Purba, Saut; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2145

Abstract

The purpose of this research is to find out how big the influence of Entrepreneurship Knowledge, Personality and Family Environment on Entrepreneurial Interest of Students of the Faculty of Economics, Santo Thomas Catholic University, Medan. The type of research used is descriptive and quantitative. The research sample was 40 respondents using a census sampling method from the population based on respondents who answered the questionnaire as training participants on research data processing with Microsoft SPSS (Statistical Program for Social Science). The required data was collected through answers from online questionnaires. The data analysis method used was multiple linear regression analysis. The results of the study of the Entrepreneurial Knowledge variable partially positive and significant effect on Entrepreneurial Interest, the Personality variable partially has a negative effect, but is significant on Entrepreneurial Interest, the Family Environment variable partially has a positive and significant effect on Student Entrepreneurial Interest. Entrepreneurial knowledge, personality and family environment have a significant effect on Student Entrepreneurial Interest. Variations in entrepreneurial knowledge, personality and family environment are able to explain variations in Student Entrepreneurial Interests by 95.1%. Recommended; because the Personality variable partially has a negative but significant effect on Student Entrepreneurial Interest, then to support this personality variable for students there must be support from the family and an increase in curriculum competence from Entrepreneurship Courses. There are still many reasons that students are not interested in entrepreneurship, so to overcome them, it is appropriate for the institution to review the availability of teaching and learning facilities that really help students to master entrepreneurship material and assist lecturers in conveying knowledge that can support the growth of their intention to become entrepreneurs now and in the future they are free from unemployment. For further research, it is better to add specific or distinctive indicators from this study that can support personality variables.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Saragih, Nawary; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

PENGARUH SERVICESCAPE DAN HOSPITALITY TERHADAP IMAGE PERPUSTAKAAN UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Haloho, Elizabeth; Harefa, Hilda Syaf’aini; Sitompul, Pandapotan; Saragih, Nawary; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

The purpose of this research is to find out and analyze servicescape that has an effect on image, hospitality has an effect on image, and servicescape and hospitality have simultaneously had an effect on image on the library of the Catholic University of Santo Thomas Medan. The research method used is a quantitative descriptive research method. . The population in this study were all active students in the 2022/2023 Academic Year, totaling 6,540 people. The technique for determining the sample in this study used Propotionate Stratified Random Sampling. As for determining the number of samples (n) used is referring to the Slovin approach. From the results of calculating the number of samples used in this study, there were 98 respondents. The scale of data measurement in this study used a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results of the study show that (1) the servicescape variable has a positive and significant effect on the image, (2) the hospitality variable has a positive and significant effect on the image, and (3) the servicescape and hospitality variables simultaneously have a positive and significant effect on the image of the Library of the Catholic University of Santo Thomas Medan .
ANALISIS KEPUASAN DOSEN FAKULTAS EKONOMI DAN BISNIS TERHADAP UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Saragih, Nawary; Sihotang , Helena
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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Abstract

This research aims to assess lecturer satisfaction at the Faculty of Economics and Business, Santo Thomas Catholic University, Medan. Utilizing a descriptive and quantitative approach, the study includes 36 respondents selected through census sampling. Data collection employed a questionnaire via a Google Form link, and the analysis method used is descriptive. Results reveal that the dimension of Research and Scientific Work signifies strong satisfaction (scale 4) among lecturers, with the highest score of 76.04% out of the 9 studied dimensions. Competency Development, Career/Position Development, Community Service (PkM), Library Services, Administrative Services, Additional Tasks, Welfare Needs, and Social/Religious Needs register satisfaction at scale 3 (Fair/Medium), ranging from 0.50% to 0.75%. Dissatisfaction levels are weak/low, below 0.50%. Recommendations include improving elements related to Research and Scientific Work, which are currently at scale 4. Additionally, efforts are needed to enhance satisfaction levels in Competency Development, Career/Position Development, Community Service (PkM), Library Services, Administrative Services, Additional Tasks, Welfare Needs, and Social/Religious Needs, aiming for scale 4 and 5.
ANALISIS KAJIAN POTENSI PROSPEK USAHA JAJANAN MALAM HARIDI KOTA MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 15 No. 1 Tahun 2015
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v15i1.98

Abstract

The purpose of this study was to: (1). Describe the main attraction of tourism potential prospects night snacks in Medan. (2). Examines the characteristics of tourists who visit the centers of business prospects night snacks Medan. (3). Assessing the behavior patterns of tourists visiting in the centers of business prospects night snacks Medan. (4). Assessing the perception of tourists to the potential business prospects night snacks in Medan. In order for the city of Medan can become a tourist destination evening snack can be achieved, the necessary development strategies: (1) .Menjaga and create the taste of food and beverages, for example Typical City of Medan. (2). Improve comfort and security of tourists in the centers of the evening snacks. (3). Maintain and enhance the overall area of cleanliness in the centers of the evening snacks. (4). Improve and maintain the appearance of employees in serving tourists. (5). Prices of food and beverages made cheap but the quality is maintained. To take advantage of the vast opportunities, the local government of Medan city are expected to participate more intensively to support the development of snacks in the evening in the city of Medan. The existence of policies and extension is considered to be very helpful in the completion of cooking the evening snacks. In addition, local governments also need to facilitate the growth and development of tourism products industry night snacks with supporters as hardwares local regulations that can accommodate the interests of employers / principals hari.Terkait evening snacks of local government funding can also be a bridge to help the funding recommendation to the entrepreneur evening snacks through cooperatives and banks, one of which is a government-owned bank, Bank of North Sumatra.
ANALISIS KESENJANGAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA FAKULTAS HUKUM UNIVERSITAS KATOLIK SANTO THOMAS NEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 15. No. 2 Tahun 2015
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v15i2.103

Abstract

The purpose of this study was conducted to determine the effect of service quality on student satisfaction Faculty of Law of the Catholic University of Santo Thomas Medan. The sampling technique used is sampling method with a sampling error where sampling based on certain criteria that active students by year of entry proportionally. The data collection is done by using questionnaire data of closed and open (sharpness analysis). Hypothesis analysis is done by using multiple regression analysis and gap analysis. Obtained multiple linear regression equation Y = -6,107X1 0,229X2-4,202X3 + + + 4,317X5 0,503X4. This means that the quality of service (responsiveness, empathy and tangible) positive effect on student satisfaction. While the reliability of service quality assurance, a negative effect on satisfaction Faculty of Law of the Catholic University of Santo Thomas Medan. Interval kesenjanagan Student dissatisfaction is in the interval -337 up to 267 to satisfaction of students, it is necessary to repair the reability (accuracy, speed of service, timeliness in and out perkukliahan. Kesuaian service with the promise offered) and assurance (Alertness Employees in serving the student affairs , Alertness Lecturer in serving the student affairs). In terms of reliability assurance negative influence on satisfaction of students and gap interval in the interval -337 up to 267 to satisfaction of students, efforts are needed improvement to reability and assurance in the hope to close the gap between perceived to increase student satisfaction
APLIKASI PENDEKATAN THEORY OF REASONED ACTION UNTUK MEMPERIKSI MINAT MASUK MENJADI PESERTA MANDIRI BADAN PENYELENGGARA JAMINAN SOSIAL KESEHATAN (Studi Kasus: Masyarakat Kecamatan Medan Selayang) Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.414

Abstract

In BPJS Health still happened paradox rights, that is for health protection there is still ambiguity happened at Mitra Hospital which not as expected with that felt by patient, for example for certain sick like cancer for chemo process only long and difficult service for certain reasons as well. This is contrary to expectations by the Minister of Health proposed by Nafsiah Mboi that BPJS Health will endeavor to bear all kinds of diseases. Based on this, the research problem is formulated "Whether the theory of reasoned action can be used to predict the interest of the community to be a Mandiri BPJS Health participant in Medan Selayang Society". The purpose of this study is to determine the application of the theory of reasoned action in predicting the interest of entering into a participant Mandiri BPJS Health. While the benefit of the research is to provide information to the management of BPJS Health about the theory of reasoned action to predict the interest to be a participant Mandiri BPJS Health. Determination of the sample is done incidentally ie kusioner given to the Society which when met with researchers in the research location. The number of samples is determined based on the maximum error (sampling error). From the research results can be concluded that: (a). Attitudes and preference groups to be participants of Independent BPJS Health on average respondents give a positive effect (strong) on the intention to behave. (b). Based on the equation of intention to enter the participants into the Mandiri BPJS Health as a requirement of 0.62 (62%). While the effect on subjective Norm (SN) is 0.38 (38%). As a consideration (a). BPJS Health Management needs to improve the consistency of services for the required attribute benefits in accordance with the demands of positive participants on the presence of BPJS Health, (b). BPJS Health Management continuously needs to learn the attitudes of participants, because this can be used as a basis to increase the number of participants and improve the satisfaction of a prosperous Society.
PENGARUH SISTEM PENYALURAN KREDIT TERHADAP KEPUASAN ANGGOTA CREDIT UNION KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 18 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i1.417

Abstract

Credit Union (CU) Karya Murni Medan is a business engaged in lending and receiving deposits. Members of the CU often complain because of the vulnerable process of administering credit until the disbursement phase, resulting in members less satisfied with the credit distribution system set by the CU. From the problem identification, formulated the research problem is "Does the credit channeling system have a significant influence on the satisfaction of CU members" .The research hypothesis "Is there any effect of credit distribution system on the satisfaction of CU members". The purpose of this study is to determine the effect of credit distribution system on the satisfaction of CU members. The benefits of research is to increase insight and knowledge of the author on the influence of credit distribution system to the satisfaction of CU members. The study population is all members of CUtahun 2016 as many as 7200 people. The sample was taken 96 people with maximum error sampling. Data collection techniques are documentation techniques and questionnaires. Data analysis technique used is simple linear regression analysis.Conclusion: The credit disbursement system in CU has not been optimally satisfying the members, due to the length of time span between applications with credit realization. The credit interest rate offered is higher than other CU. Members of CU complain that they are not responding quickly enough to complain, if the application is approved, it is obliged to pay the administrative fee. The equations are y = 0.727 + 0.803.x. That is, the credit channeling system has a positive effect on the satisfaction of CU members. The correlation coefficient value is 0.769. That is, the credit channeling system has a positive relationship to the satisfaction of CU members. Determinant coefficient value of 0,591, meaning that member satisfaction can be explained by credit distribution system equal to 59,1% while 40,9% again explained by other factor. The test results z-count = 11.646> z table = 0,000, then H0 is rejected. That is, the credit channeling system has a significant effect on the satisfaction of CU members, can be accepted at a significance level of 5%. Suggestion as information material. Instead, CU will accelerate the decision making of credit realization, to maintain member loyalty. Preferably, CU decreases loan interest rates in anticipation of the shift of members to other CUs that offer lower interest rates. To increase member satisfaction, CU should waive members on the credit administration costs . Because satisfaction on credit distribution system there are other factors as much as 40.9%, then CU Management should be in overcoming it requires system improvement and service improvement in various fields.
PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 19 No. 1 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i1.466

Abstract

The purpose of this research is to know and analyze the influence of service marketing mix to the loyalty of members of Cooperative save and loans Karya Murni Medan. The benefits of this research is to provide information material to the cooperative management about the influence of service marketing mix to member loyalty. The research population is all members of Cooperative save and loans Karya Murni Medan in 2017 as much as 7200 people. The sample of research was 96 respondents with maximum sampling error technique. Required data are collected through questionnaire results. Data analysis technique used is multiple linear regressionanalysis. From the research results obtained correlation coefficient (R) of 0.936 means there is a positive and significant relationship between service marketing mix to member loyalty. Determinant coefficient value (R Square) of 0.875 means loyalty is influenced by service marketing mix factor of 87.5% while the remaining 12.5% again explained by other factors. Multiple linear regression equation obtained from test result Y = 2.589 + 0,488 X1 + 0,214 X2 + 0,270 X3 + 0,180 X4 + 0,105X5 + 0,059X6 + 1,923X7 mean marketing service mix have positive and significant influence to member loyalty.The test results obtained Fcountvalue of 103.159 with the value of sig 0,000 < 0.05 then Hi accepted and H0 rejected, meaning that the marketing service mix significantly influence the loyalty of members at a significant level of 5%. Suggestion by looking at the result of analysis that dominant variable is product variable, promotion and service of consumer need to be maintained by improving execution of service marketing mix conducted in accordance with member desire. While the variables are still smaller effects such as price, place, people / employees, and the process needs to provide uniqueness that is different from other competitors to members more loyal to the purchase of service products offered by the Cooperative
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.578

Abstract

The purpose of this study was to determine the effect of the marketing mix of services on the satisfaction of members of the Cooperative Savings and Loans Work Purely Medan ". The type of research used is descriptive and quantitative. The research sample of 96 respondents with the method of sampling the maximum sampling error of the population is done randomly. The data needed is collected through a questionnaire. Data analysis method used is multiple linear regression analysis. The results obtained by the coefficient of determination (R2) of 0.979 means that the service marketing mix is able to explain the satisfaction of members in the Cooperative Savings and Loans Cooperative Medan of 97.9% and 2.1% again influenced by other factors not explained in this study. Regression equation Y = 1,464 + 0,696X¬1 + 1,179X2 + 0,562X3 + 0,471X4-0,366X5 + 0,150X6 + 0,389X7-0,401X8 + ε. F test, where the significant level of 0.000 is smaller than the significant standard of 5% or 0.05, where the F-count is 511,235> F-table is 1.96, it can be concluded that the marketing mix of services has a positive and significant effect on Satisfaction of members of the Savings and Credit Cooperative Karya Murni Medan. T test, stated that product variables, price, place, promotion, and service operations have a positive and significant effect on member satisfaction. Physical evidence variable has positive effect, but it is not significant. The variable person / employee and customer service has a negative effect, but it is significant on member satisfaction. Suggestions, product variables, prices, places, promotions, and service operations have a positive and significant effect on member satisfaction needs to be maintained for member satisfaction. Variable people / employees, and customer service when viewed from the equation of negative regressions, then to overcome them needed improvements to the members' skills, neatness and politeness as well as attractive appearance of employees. Variable physical evidence to be more significant to overcome it requires improvements in the speed of service, speed of information provision, transparency in organizing the Annual Member Meeting and transparency in the election process of the board to achieve member satisfaction. Reviewing the entire system of service marketing mix variables that are member complaints in terms of loan interest rates offered, the length of time between an application and loan disbursement, the mismatch of the loan amount and approved, the amount of administrative costs and the burden of fines on loans.