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All Journal Jurnal Pariwisata Pesona Asia-Pacific Management and Business Application JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Jurnal Ekonomika Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Proceeding Applied Business and Engineering Conference Indonesian Journal of Community Services Cel Jurnal Ekonomi, Manajemen, Akuntansi
Alhapen Ruslin Chandra
Jurusan Administrasi Niaga, Politeknik Negeri Padang
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Journal : Proceeding Applied Business and Engineering Conference

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Pengaruh Electronic Word of Mouth, Kemudahan Penggunaan Teknologi, Manfaat dan Kepercayaan Terhadap Keputusan Pembelian pada Marketplace Shopee Adeani Suryani; Alhapen Ruslin Chandra; Nurhayati
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

The development of technology and information and the increasing use of the internet have changed the situation to be completely instantaneous, one of which is in terms of meeting needs by shopping online through the marketplace. Shopee is the marketplace with the second most traffic usage in Indonesia. One of Shopee's customer segments comes from generation Z who have various considerations that make them confident in making purchasing decisions on the marketplace. This study aims to determine the effect of Electronic Word of Mouth, Ease of Use of Technology, Benefits, and Trust on purchasing decisions on the Shopee marketplace by students in Padang City. The population of this study is students in the city of Padang who use Shopee to do online shopping, with a sample of 100 respondents obtained using convenience sampling techniques. Data collection using an online questionnaire. Data were analyzed using multiple linear regression analysis. The results of the study show that electronic word of mouth, benefits and trust have a positive and significant effect on purchasing decisions on the Shopee marketplace by students in Padang City, while the ease of use of technology does not have a positive and significant effect on purchasing decisions on the Shopee marketplace by students in Padang City. Simultaneously, Electronic Word of Mouth, Ease of Use of Technology, Benefits, and Trust have a significant effect on Purchase Decisions on the Shopee marketplace by Students in Padang City.
Pengaruh Gaya Hidup, Citra Merek dan Harga terhadap Keputusan Pembelian Kosmetik Merek Wardah Noni Sekarwati; Alhapen Ruslin Chandra; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Appearance is a matter of concern to each individual. Good looks, clean, attractive and decent can boost confidence. The use of cosmetic products provides one option to promote one's appearance in order to boost one's confidence. Among the most popular brands of cosmetics in Indonesia today are wardah. The wardah product has a good brand image among communities at prices as well. It can also contribute to one's appearance in order to meet the requirements of a lifestyle in carrying out one's activities. The study aims to find out how lifestyle, brand image and price-perceptions impact the decision to purchase cosmetics in desert city students. Data collection is done with an online questionnaire's instrument to prairies. Partial research suggests that lifestyle variables, brand image and price perceptions have both a positive and significant impact on purchasing decision variables. While research with simultaneous lifestyle variables, brand image and price perception have significant impact on purchasing decisions.
Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Paket Data Internet Telkomsel pada Mahasiswa Annisa Amanda; Alhapen Ruslin Chandra; Tuti Azra
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

The Internet is an electronic communication network that connects computer networks with computer facilities around the world. The use of data packages is an option to have access in cyberspace or the internet. One of the most popular brands of internet data package products today is the Telkomsel brand. Telkomsel internet data packages have a good brand image among the public with the prices offered vary according to the number of quotas. This study aims to determine how the influence of brand image, price, and product quality on students' decision to purchase Telkomsel internet data packages. The population in this study were Padang State Polytechnic students who had purchased and used Telkomsel internet data packages with a sample of 129 respondents. The sampling technique used in this research is accidental sampling. Data was collected using a questionnaire instrument which was distributed online to Padang State Polytechnic students. Data analysis in this study used multiple linear regression models. The results of this study partially indicate that the price and product quality variables have a positive and significant effect on purchasing decisions for Telkomsel internet data packages, while brand image variables have a positive and insignificant effect on purchasing decisions for Telkomsel internet data packages. Meanwhile, it simultaneously shows that the variables of brand image, price, and product quality have a significant effect on the decision to purchase Telkomsel's internet data package.
Co-Authors - Andasuryani Abdiani Khairat Adeani Suryani Afifah, Afifah Afriyeni , Endang Alfatah Haries Annisa Amanda Anti, Rahma Yuni Ashadi Hasan Azrifirwan, Azrifirwan Benny Chandra Erica Aneysa Eva Yoyet Fisla Wirda Fitri , Sheiska Sebrina Imelda M. Nur Khandra Fahmy Ma ruf, Ma ruf Muhammad Afif Muhammad Fajar Neswardi , Sepri Neswardi, Sepri Noni Sekarwati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Puspita Wulan Dhari Rahmat Eka Putra Ratni Prima Lita Renny Eka Putri, Renny Eka Riesa, Rafidola Mareta Santosa - Sari, Dessy Kurnia Tuti Azra Willson Gustiawan Yenida Yenida Yuanita , Ika Yudhytia Wimeina