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Yenida Yenida
Politeknik Negeri Padang
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PENGELOLAAN BISNIS RUMAHAN DONAT GORENG (KASUS PADA UMKM GUSNIWATI) Gustina, Gustina; Yenida, Yenida; Deni Wahyuni, Deni Wahyuni; Afifah, Afifah
MENARA EKONOMI Vol 4, No 3 (2018): Vol 4 No 3 Oktober 2018
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/me.v4i3.973

Abstract

UMKM’s Business activities are very popular nowadays like rainy season. This group has been proven to advance the country's economy through its ability to absorb labour and open new jobs. Business partners in this Community Service activity are business groups which include food clusters, namely Gusniwati's business which is engaged in the loading and selling of donuts and fried bread.The purpose of this service is to assist partners in business management and production. Through this activity, it is expected that partners can improve their business management capabilities, expand their marketing areas, improve the quality of their production, which in turn will increase partners' income and profits. This activity will be carried out in the form of business management training (packaging, business motivation marketing), and the provision of production assistance goods.
POTENSI OBJEK WISATA BAHARI PESISIR PANTAI DI KOTA PARIAMAN SUMATERA BARAT Yenida Yenida; Zaitul Ikhlas Saad
Jurnal Ilmiah Poli Bisnis Vol 10 No 1 (2018): Volume 10 No. 1 April 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.1.34

Abstract

Pariaman City is one of the cities located in West Sumatra. Geographically, most of the area are located on coastal areas. Two thirds of Pariaman City are coastal areas. Therefore Pariaman City area has its beautiful natural potencies in the form of beaches, seas and enchanting islands. The purpose of this study is to introduce the natural potential of the marine tourism objects that are found in Pariaman City. Qualitative description approach is used as the research method and purposive sampling is the method of taking samples in this research. Observation, interview, and documentation are used as technique of taking data. The results show that the most visited tourism objects in Pariaman City are Gondoriah Beach, Cermin Beach, Kata Beach, Turtle breeding area, Pauh Beach and also culinary sightseeing places, while other beaches have not been developed well by government
Motivasi Kerja Karyawan dalam Kajian Teori Kebutuhan Maslow Arni Utama Ningsih; Gustria Monika; Yenida Yenida
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.252

Abstract

This research is a quantitative study based on Maslow's theory of needs. This study involved 40 respondents from the human resources division at PT BNI Syariah South Jakarta Central Office. This study provides evidence of Maslow's theory of needs that can be applied to the workplace. The results of the study stated that physiological needs, safety and security, affiliation or acceptance needs, Esteem needs, and self-actualization needs dominantly influenced the motivation of BNI Syariah employees at the South Jakarta Head Office.
Potensi Wisata Halal dalam Meningkatkan Kesejahteraan Masyarakat Gustina Gustina; Yenida Yenida; Novadilastri Novadilastri
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.254

Abstract

Tourism is a sector that is growing very rapidly at this time in Indonesia. The purpose of this study is to explore the potential of halal tourism owned by Air Manis Beach (PAM) which can increase income and welfare of the surrounding community. This research is a qualitative study which uses primary data as the source of the data. Data obtained through field observations and in-depth interviews with selected respondents. These respondents consisted of 10 business people or community who are in PAM. The results of this study indicate that the community around PAM including business actors in PAM feel the great potential of PAM tourism in increasing employment opportunities, business chances and increasing their welfare. The hoping is that the government can cooperate better with the community and business practitioners in PAM in terms of management, development and improvement of these tourist destinations.
PENGELOLAAN BISNIS RUMAHAN DONAT GORENG (KASUS PADA UMKM GUSNIWATI) Gustina Gustina; Yenida Yenida; Deni Wahyuni Deni Wahyuni; Afifah Afifah
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 4, No 3 (2018): Volume IV No. 3 Oktober 2018
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v4i3.973

Abstract

UMKM’s Business activities are very popular nowadays like rainy season. This group has been proven to advance the country's economy through its ability to absorb labour and open new jobs. Business partners in this Community Service activity are business groups which include food clusters, namely Gusniwati's business which is engaged in the loading and selling of donuts and fried bread.The purpose of this service is to assist partners in business management and production. Through this activity, it is expected that partners can improve their business management capabilities, expand their marketing areas, improve the quality of their production, which in turn will increase partners' income and profits. This activity will be carried out in the form of business management training (packaging, business motivation marketing), and the provision of production assistance goods.
Pembuatan dan Pelatihan Tata Kelola Website Nagari Untuk Promosi Digital Yuhefizar; Ikhsan Yusda Prima Putra; Yenida; Lilimiwirdi; Novadilastri; Witri Handayani; Variyetmi Wira; Hidra Amnur; Zulka Hendri; Deddy Prayama
Prosiding SISFOTEK Vol 5 No 1 (2021): SISFOTEK V 2021
Publisher : Ikatan Ahli Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.314 KB)

Abstract

The existence of a website in the current digitalization era has become a mandatory requirement for every Nagari (Village), as a promotional medium and an effort to digitize all business processes in the Nagari. For this reason, in this service activity an official village website was created and given website management training to village staff for digital promotion purposes. The website is equipped with menus that explain in detail the profile, potential, and facilities of the Nagari. Based on the results of a survey conducted after the training activities, it was concluded that an increase in the understanding of Nagari staff in managing the website was achieved by 90%, so that by utilizing the website media there was an increase in efficiency and effectiveness in digitally disseminating Nagari information to the wider community. This has a positive impact on the performance of the nagari government.
Pelatihan entrepreneurship untuk pengembangan ekonomi kreatif Gustina gustina -; Deni Wahyuni; Tuti Azra; Yenida Yenida; Yudhytia Wimeina
Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Vol 1 No 1 (2019)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.193 KB)

Abstract

Peluang untuk berwirausaha saat ini sangat besar dan menjadi alternatif pilihan bagi masyarakat. Peluang ini tidak hanya diambil oleh laki-laki, namun juga perempuan ( Ibu Rumah Tangga) yang menjadi penopang perekonomian keluarga. Mitra usaha dalam kegiatan pengabdian masyarakat ini adalah Majelis Ilmu KISS (Kabun Indah Saiyo Sakato) yang merupakan kelompok ibu-ibu rumah tangga yang ada dikomplek yang mengisi kegiatannya dengan pembelajaran seperti peningkatan kemampuan hafalan quran, upgrade ilmu pertanian/ perkebunan (hidroponik), dan teknik wirausaha sederhana. Saat ini mereka sedang merintis usaha sendiri/ wirausaha. Tujuan kegiatan pengabdian ini adalah membantu mitra dalam hal peningkatan kemampuan entrepreneurship guna pengembangan ekonomi kreatif serta peningkatan pendapatan. Kegiatan ini dilakukan dalam bentuk pelatihan/ pembinaan manajemen entrepreneurship dan barang modal usaha.
Eksplorasi Literasi Keuangan Pada UMKM Sumatera Barat: Sebuah Studi Di UMKM Salsabila Gustina; Novadilastri; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Currently, financial literacy is something that absolutely must be owned by entrepreneurs, including MSMEs. Financial literacy shows how a person's financial knowledge, attitudes, skills and behaviours are. Good financial literacy will encourage good financial behaviours. The purpose of this study is to explore the financial behaviours of entrepreneurs including MSMEs and also the obstacles that occur in this regard. The methodology used in this study is qualitative research with interviews / in-depth interviews as data collection media. In addition, researchers also conducted field observations. This study found that MSME entrepreneurs have had a fairly good financial behaviour. This is evident from the knowledge, attitudes and financial skills they have in dealing with problems and managing their finances. The recommendation of this research is the attention and support of the government as a stakeholder for MSMEs to improve this financial literacy ability. Keywords: Financial literacy, knowledge, attitude, financial behavior
Pengaruh Gaya Hidup, Citra Merek dan Harga terhadap Keputusan Pembelian Kosmetik Merek Wardah Noni Sekarwati; Alhapen Ruslin Chandra; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Appearance is a matter of concern to each individual. Good looks, clean, attractive and decent can boost confidence. The use of cosmetic products provides one option to promote one's appearance in order to boost one's confidence. Among the most popular brands of cosmetics in Indonesia today are wardah. The wardah product has a good brand image among communities at prices as well. It can also contribute to one's appearance in order to meet the requirements of a lifestyle in carrying out one's activities. The study aims to find out how lifestyle, brand image and price-perceptions impact the decision to purchase cosmetics in desert city students. Data collection is done with an online questionnaire's instrument to prairies. Partial research suggests that lifestyle variables, brand image and price perceptions have both a positive and significant impact on purchasing decision variables. While research with simultaneous lifestyle variables, brand image and price perception have significant impact on purchasing decisions.
DAMPAK PROGRAM PEMBERDAYAAN EKONOMI MASYARAKAT NELAYAN TERHADAP PENINGKATAN PENDAPATAN DI KABUPATEN PASAMAN BARAT YENIDA, YENIDA
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 10, No 72 (2016): Jurnal Menara Ilmu November Jilid 1
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v10i72.751

Abstract

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Co-Authors Alhapen Ruslin Chandra Ariani Tanjung Arni Utama Ningsih Benny Chandra Deddy Prayama Deni Wahyuni Deni Wahyuni Deni Wahyuni, Deni Wahyuni Elni Sumiarti Gustina Gustina Gustina Gustria Monika Hidayatul Ihsan Hidra Amnur Ika Yuanita Ikhsan Yusda Prima Putra Imelda M.Nur Jumyetti Jumyetti Lilimiwirdi Lilimiwirdi Muhammad Afif Noni Sekarwati Novadilastri Novirwan Trinanto Novirwan Trinanto Rahmita Sari Tuti Azra Tutiazra, Tutiazra Variyetmi Wira Variyetmi Wira Wahyuni, Deni Wahyuni, Deni Wardani, Rahmi Witri Handayani Yudhytia Wimeina Yuhefizar Yuhefizar Zaitul Ikhlas Saad Zulka Hendri