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All Journal Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business Binus Business Review Journal of Governance AdBispreneur Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA)
Margo Purnomo
Universitas Padjadjaran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENERAPAN ENTREPRENEURIAL MARKETING DALAM MENINGKATKAN PENJUALAN (STUDI PADA BISNIS MEGAWARNI.ORI) Ayesha Anzani Putri Dinanti Gunawan; Margo Purnomo; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1119

Abstract

Megawarni.ori is one of the online-based businesses engaged in the Muslim fashion industry. This research aims to obtain information and a more concrete picture of the application of Entrepreneurial Marketing in increasing sales conducted by Megawarni.ori. The method used in this research is qualitative with a descriptive research type to describe in detail how the application of Entrepreneurial Marketing dimensions, which consists of proactiveness, opportunity focus, customer intensity, innovativeness, risk management, resource leveraging, and value creation is carried out. The data collection techniques were conducted through interviews with six informants and documentation studies. The results of this study indicate that the application of Entrepreneurial Marketing carried out by Megawarni.ori is quite effective, by applying the seven dimensions of Entrepreneurial Marketing Megawarni.ori can survive in a dynamic business environment and support its efforts in increasing sales.
Co-Authors Achsanul Qosasi Achsanul Qosasi Afifah Shalihah Agus Taryana Ahmad Fajri Febrian Ahmad Hadi Fauzi Ajeng Putri Hanifah Ayesha Anzani Putri Dinanti Gunawan Cendria Tj. Tasdik Ellissa Priyanka Erna Maulina Erwin Permana Erwin Permana Erwin Permana Francisco Carballo Jajang Ginanjar Jamhari Jamhari Khalida Utami L. Gaol, Denada Faraswacyen Miftahuddin, S.Si.,MAB., asep Muhamad Rizal R. Anang Muftiadi Raden Marsha Aulia Hakim Ratih Purbasari Richa Nahdalaily Fathara Ruddy Rudolf Solly Aryza Tradiga Nur Aziz Yogi Sugiarto Maulana