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All Journal JURNAL ILMU EKONOMI & SOSIAL Jurnal Administrasi dan Manajemen Value: Jurnal Manajemen dan Akuntansi JMK Jurnal Manajemen dan Kewirausahaan BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Trends Economics and Accounting Research Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management Manajemen Kreatif Jurnal Jurnal Mahasiswa Kreatif JEBD
Almansyah Rundu Wonua
Universitas Sembilanbelas November Kolaka
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation

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Pengaruh Pemasaran Media Sosial Dan Kesadaran Merek Terhadap Keputusan Pembelian Pada Produk Ms Glow Rahmania; Almansyah Rundu Wonua; Ismanto
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Tujuan penelitian ini adalah umtuk mengetahui pengaruh pemesaran media sosial dan kesadaran merek terhadap keputusan pembelian padaproduk Ms Glow. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumrnnya. Populasi dalam penelitian ini adalah mahasiswa Universitas Sembilanbelas November Kolaka dengan jumlah sampel 60 responden. Teknik pengumpulan data yaitu data primer dan data sekunder. Data dianalisis dengan menggunakan Teknik analisis PLS melalui Software SmartPLS. Hasil penelitian ini menunjukan bahwa pemasaran media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan t-hitung atau t-statistik 3.585 lebih tinggi dari nilai t-tabel yaitu 1.672. Kesadaran merek berpengaruh positif dan signifikan terhadap keputusan pembelian karena nilai t-hitung atau t-statistik sebesar 4.722 lebih tinggi dari t-tabel 1.672. Maka pemasaran media sosial dan kesadaran merek berpengaruh positif dan signifiakn terhadap keputusan pembelian sebesar 68.8% sedangkan sebesar 31.2% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Penanganan Komplain dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada pengguna J&T di Kabupaten Kolaka Utara Jumriani Jumriani; Fitri Kumalasari; Almansyah Rundu Wonua
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research aims to determine (1) the effect of complaint handling on customer satisfaction among J&T users in North Kolaka Regency. (2) the influence of service quality on customer satisfaction among J&T users in North Kolaka Regency. The sample in this study amounted to 110 respondents using a sampling technique, namely accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The research data analysis technique uses the Structural Equatio Modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of this research, it can be seen that the complaint handling variable has a positive and significant effect on customer satisfaction as indicated by a T-Statistic value of 3,493 and a P-Value of 0.000, the service quality variable has a positive and significant effect on customer satisfaction as indicated by the T-Statistic value of 4.125 and P-Values ​​of 0.000.
Pengaruh Kecerdasan Emosional dan Quality of Work Life Terhadap Kinerja Perawat Astria Utami Sri Reski; Almansyah Rundu Wonua; Ismanto
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.950

Abstract

This study aims to determine: (1) The Effect of Emotional Intelligence on Nurse Performance (Study at Antam Pomalaa Hospital). (2) The Effect of Quality of Work Life on Nurse Performance (Study at Antam Pomalaa Hospital). This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all nurses at Antam Pomalaa Hospital. While the sample of this study amounted to 34 nurses by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that the Emotional Intelligence variable has a positive and significant effect on Nurse Performance as indicated by the P-Values value of 0.039. And the Quality of Work Life variable also has a positive and significant effect on Nurse Performance, this is indicated by the P-Values value of 0.017.
Co-Authors Andry Stepahnie Titing Astria Utami Sri Reski Fitri Kumalasari Hanif Kurniadi Hendrik Hendrik Heri Prabowo Ismanto Jumriani Jumriani Lusia Erlin Rampo Muhamad Stiadi Niar Astaginy Rahmania Sri Astuti Yulianti Yulianti Zatia Zatia Zumarna Yani