Article Per Year (5 Year)
p-Index From 2021 - 2026
2.124
P-Index
This Author published in this journals
All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya JPM (Jurnal Pemberdayaan Masyarakat) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) MABIS: Manajemen dan Bisnis Jurnal Manajerial IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Al-Kharaj: Journal of Islamic Economic and Business Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Jurnal Manajemen dan Bisnis Madani Science and Education Journal Journal of Business and Information System
Siti Rahayu
Universitas Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
The omnichannel effects on fast food service quality and customer experience Anisa Salsabilla; Siti Rahayu; Fitri Novika Widjaja
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 2 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i2.331

Abstract

Digital transformation has reshaped the fast-food industry, where omnichannel strategies integrate online and offline touchpoints to enhance customer experiences. This study examines the impact of omnichannel implementation on service quality, perceived value, and customer satisfaction within Indonesia’s fast-food sector. Using a quantitative design and data from 305 valid respondents, analysed using PLS-SEM (SmartPLS 4.0), the results showed that omnichannel integration significantly improves service quality and perceived value; consequently, customer satisfaction increases. However, the direct effect of omnichannel on satisfaction is insignificant, indicating that the relationship is entirely mediated by service quality and perceived value. These findings confirm the Service-Dominant Logic framework, suggesting that seamless cross-channel experiences co-create value and strengthen customer trust. This study enriches the digital service marketing literature by clarifying how omnichannel performance influences consumer perceptions and by offering managerial insights to enhance cross-platform service consistency.
Sosialisasi Kekompakan Tim Melalui Outbound pada Kelompok Sadar Wisata Desa Mojo Kabupaten Bojonegoro Erna andajani; Siti Rahayu; Andriani Eko Prihatiningrum
Jurnal Pemberdayaan Masyarakat Vol 3 No 2 (2018): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.07 KB) | DOI: 10.21067/jpm.v3i2.2702

Abstract

The socialization program for team cohesiveness was carried out at the Tourism Awareness Group (Pokdarwis) of Mojo Village. This Pokdarwis has just been formed and has a role in managing boat tours and star fruit plantation tourism owned by Mojo Village. Boat tours and star fruit gardens are the mainstay of Mojo Village. The socialization for team cohesiveness was carried out with 33 people targeting the entire Pokdarwis group. Outbound activities are carried out indoors and outdoors for one full day. The purpose of outbound activities is to build the work of the Pokdarwis team as a whole and foster motivation among Pokdarwis members. The success of the socialization program was seen from the enthusiasm of Pokdarwis during outbound and through filling out questionnaires from members of Pokdarwis. Pokdarwis members have internal motivation that is better than external motivation. Internal motivation leads to self-motivation of Pokdarwis members, while external motivation refers to factors outside oneself. The results of data processing indicate that Pokdarwis Mojo also has good team cohesiveness. Compact teamwork and strong self motivation are very much needed by Pokdarwis in developing tourism in Mojo Village.
Co-Authors . Indarini A. Budhiman Setyawan Adi Prasetyo Tedjakusuma Amanda Elisia Ardine Andajani, Erna Andriani Eko Prihatiningrum Anisa Salsabilla Anthony Putera Antonius Budhiman Setyawan Ardian Pratiwi Ardiansyahmiraja, Bobby Ardiyanto Ardiyanto Arif Tanuwijoyo Bian Pagudisaputra Bonifasius Angkawijaya Brian Marcellino Ezar Clara Amelia Kuswandi Clarissa Euvenia Deysi Rosindah Tjakra Ellen Dwi Cahya Ema Andajani Fitri Novika Widjaja Frandy Ferdinata Gracia Narwastu Ida Fitriani Ika Mutia Lestari Istiana Raswini Jocelyn Gunawaty Juliani D. Trisnawati Liliana Inggrit Wijaya Lindya Aqmarina Ghaisani Livia Chessa Maharani Nur Kartikasari Meirilyn Natasya Mokhamad Favian Rizki Pratama Muhammad Reza Islamy Natasha Naftali Nita Lintang Sekarrini Nurfathan Hasbiy Purwanto Pricilia Himawan Prita Ayu Kusumawardhany Putri Izatin Nabila Sahara Muzdalifah Seasylia Marcer Gunawan Shanti Krisawati Nadhilah Shella Dwi Cahyanti Stefanus Budy Widjaja Untung Prasetya Purwoko Veny Megawati Veny Megawati Wendy Sutanto Yohan Chowindra Yovita Yovita Yuriko Winarto