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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen eCo-Buss Journal of Economics and Business UBS Dynamic Management Journal Jurnal Ekonomi eCo-Fin Jurnal Puan Indonesia SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Asron Saputra
Universitas Putera Batam
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERAN LINGKUNGAN DAN PERGAULAN TERHADAP PRESTASI SISWA SEKOLAH SMA NEGERI 1 BATAM Wasiman Wasiman; Asron Saputra; Poppy Okta Fiana Putri; Mauli Siagian; Nelly Chandrawati Manalu
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.531

Abstract

The community service program held at SMA 1 Kota Batam, with the theme "The Role of the School Environment and Social Networks in Student Achievement," is quite an interesting topic in the era of technology and Generation Z. The objectives of this community service program are: 1) to provide education and understanding about the importance of student awareness of the school environment, and 2) to provide students with an understanding of the importance of socializing with friends at school and in the community. A comfortable school environment is crucial, considering that the influence of the school environment, such as the physical environment, including the school building, adequate facilities, and infrastructure, significantly impacts student academic and non-academic achievement. The implementation of appropriate learning methods for Generation Z is also necessary to prevent boredom and fatigue in the classroom. Good school social networks can increase student motivation and achievement. Student social groups can shape students' character in learning. This is important because character is formed through group and collaborative learning activities, which students engage in to improve achievement. Furthermore, the role of teachers in shaping students' character, leading to commitment and continuous improvement in school and community achievement, is also crucial.
PENGARUH DIGITAL MARKETING, INOVASI, DAN KUALITAS FORE COFFEE TERHADAP KEPUTUSAN PEMBELIAN DI CABANG MEGA MALL KOTA BATAM Andrew Andrew; Asron Saputra
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10218

Abstract

This study aims to determine the influence of Digital Marketing, innovation, and the quality of Fore Coffee on purchasing decisions at the Mega Mall Batam branch, both partially and simultaneously. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via Google Forms. Data analysis was conducted using SPSS version 30, involving tests such as data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results indicate that Digital Marketing, innovation, and the quality of Fore Coffee have a positive and significant effect on purchasing decisions, both partially and simultaneously.
PENGARUH CITRA MEREK, WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN NIVEA BODY LOTION DIKOTA BATAM Angeli Angeli; Asron Saputra
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11105

Abstract

This study aims to examine the influence of brand image, word of mouth, and product innovation on purchasing decisions of Nivea Body Lotion in Batam City. The research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 196 respondents who are users of Nivea Body Lotion in Batam City. The data analysis method applied in this study is multiple linear regression using SPSS software. The results indicate that partially, brand image does not have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. In contrast, word of mouth and product innovation are proven to have a positive and significant influence on purchasing decisions. Simultaneously, brand image, word of mouth, and product innovation collectively have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. Keywords: Brand Image, Word of Mouth, Product Innovation and Purchasing Decisions.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Alice Erni Husein; Realize Realize; Mauli Siagian; Asron Saputra
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.
Co-Authors Alice Erni Husein Andrew Andrew Angeli Angeli Daniel Septian Daris Purba Erlin Andriani Hermanto Hermanto Intan Utna Sari Iwan Iwan Jennifer Monica Jhovie Pratama Putra Lussy Putri Satriawan MAULI SIAGIAN Milenia Fitri Setya Putri Monika Fitri Sari Sianipar Nani Hartati Sihotang Nelly Chandrawati Manalu Novianti Novianti Poppy Okta Fiana Putri Primus Sihotang Realize, Realize Rosalyn Sianipar Sri Kinanti Triana Ananda Rustam Wasiman Wasiman, Wasiman Winda Evyanto Yeosril Yeosril Yosefin Meinin Dita Putri Yuli Siyamto, Yuli Yvonne Wangdra