<![CDATA[Insurance product offerings are not always understood by prospective customers (CN) due to limited information related to products. This can cause confusion so that CN does not want to buy it. The purpose of this study is to analyze the selection of insurance products PT. AIA Financial Samarinda, East Kalimantan, Indonesia uses the Analytical Hierarchy Process (AHP) and Multi Objective Optimization on the Basis of Ratio Analysis (MOORA) approach so that CNs can choose based on insurance product facilities that match their abilities. In this study, as many as 10 types of insurance products and 10 CN criteria were then analyzed based on the two methods used. Then, the calculation accuracy of the two methods has been using the confusion matrix (CM) method. Based on the results of CM calculations from 27 CN datasets with a conformity level of 81.5%, it has been obtained which indicates that the two methods can be implemented as an alternative in choosing insurance products according to ability or based on CN criteria. The results show that this method is quite effective, efficient and relatively easy to use in determining insurance products that meet the criteria or according to CN's economic capabilities]]>
