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Journal : Pinisi Business Administration Review

The Influence of Promotion Intensity toward the Increasing of Rice Selling at Sulselbar Regional Division of Bulog Company In Makassar Allamah Al Hasanah; Muhammad Guntur; Aris Baharuddin
Pinisi Business Administration Review Volume 2, Number 2, September 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i2.15778

Abstract

Promotion Intensity Influence Toward The Increasing Of Rice Selling At Sulselbar Regional Division Of Bulog Company In Makassar. This research was conducted to know the promotion intensity influence toward the increasing of rice selling. Independent variable in this research was the promotion intensity and dependent variable was the increasing of rice selling at Sulselbar Regional Division of Bulog Company in Makassar. The sample in this study was Bulog partner, namely Sahabat RPK (Rumah Pangan Kita) or Our Home Food. Total number of the partners was 152 people and all of them applied Slovin sample theory. Data analysis in this research used SPSS 25 and for technique analysis, the researcher chose reliability test, validity test, classical assumption test, and inferential statistical analysis.The result of this research showed that in promotion intensity variable (X) indicated a very good trend for each indicator. Furthermore, the sales variable (y) showed a very good percentage and there was a significant influence between the intensity of promotion on the increasing of rice selling. It was proven by the result of coefficient analysis with a significance value of 0.000 < 0.05 and also the coefficient of determination (R2) 0.504 or 50.4 percent which indicated that the coefficient of determination model was good and has a positive correlation.
Promotion Strategy Analysis On Non Wage Recipients That Turning Into The Participant Of The Labor's Health Insurance Administering Agency Of Makassar Branch Fuji Astuti; Firman Umar; Risma Niswaty; Muhammad Guntur; Muh Darwis; Fatmawada S
Pinisi Business Administration Review Volume 3, Number 1, March 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i1.20570

Abstract

This research is a qualitative descriptive study. The purpose of this research is to find out how the promotion strategy for non-wage recipients becomes a participant of the Labors’ Health Insurance Administering Agency (BPJS Ketenagakerjaan) of Makassar branch, as well as what are the supporting and inhibiting factors for the promotion strategy of non-wage recipients who become the participants of BPJS Ketenagakerjaan of Makassar branch. The informants in this study were the Head of Marketing for Non-Wage Recipients, Marketing Associates for Non-Wage Recipient Participants, and Non-Wage Recipient Workers. The data was collected through observation, interviews, and documentation. Data analysis techniques is using data reduction techniques (data reduction), data display (data presentation), and conclusions drawing / verification. The results showed that BPJS Ketenagakerjaan of Makassar branch only used four of five forms of promotional strategies, namely advertising, sales promotion, public relations, and personal selling. The supporting factors in the promotion strategy for non-Wage recipients to become the participants of the BPJS Ketenagakerjaan of Makassar Branch are doing cooperation with stakeholders and protection agents as well as support from government agencies. Meanwhile, the inhibiting factors are the lack of public awareness and understanding of the importance of the benefits of the BPJS Ketenagakerjaan as well as the relatively low level of education of non-wage recipients. By improving the promotion strategy it is very important to increase public understanding on the importance of the Labors’ Health Insurance Admnistering Agency Program for socio-economic protection, especially for non-wage recipients. 
Entrepreneurial Motivation of Street Vendors in Seruni Beach, Bantaeng Regency Muhammad Darwis; Rifani Sri Wahyuni; Muhammad Guntur; Haedar Akib; Risma Niswaty
Pinisi Business Administration Review Volume 2, Number 2, September 2020
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v2i2.16396

Abstract

Motivation to develop a new business is required not only by self-confidence in its ability to succeed, but also by its ability to access information about entrepreneurial opportunities. This study aims to determine how the motivation to entrepreneurship street vendors in Seruni Beach, Bantaeng Regency. Data collection used through observation, interview and documentation techniques. Informants in the study were seven informants with the type of research and the approach used was a qualitative description. Data collection used through observation, interview and documentation techniques. The results showed that the motivation of the street vendors on Seruni Beach, Bantaeng Regency in terms of each indicator, starting from the entrepreneurial spirit indicator displayed by the street vendors, the results showed that there was indeed enthusiasm in a trader, an indicator of creativity whose results showed the traders had creativity, an innovative indicator whose results show that traders have innovative, risk-taking indicators of courage, the results show that traders are brave enough to take all kinds of risks in entrepreneurship.
The Effect of Servise Quality of Old Age Security Program on Customer Satisfaction of Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar Suci Lestari B; Hasnawi Haris; Aris Baharuddin; Muhammad Guntur; Jamaluddin Jamaluddin
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24351

Abstract

Every public service must have service standards and be published as a guarantee of certainty for service recipients. That way through good service, customers will feel valued and do not feel neglected and finally customers as recipients of services offered by government-owned agencies will feel satisfied. This study aims to determine how the influence of the service quality of the old-age insurance program on the satisfaction of the participants of the Social Security Administration for Employment at the Makassar Branch Office. This study uses a quantitative approach with descriptive research type. Data collection techniques are carried out through observation and questionnaires/ questionnaires. The population in this study was 216,014 people by taking 10% of the sample as many as 100 people using the incidental sampling technique. The analytical method used is descriptive statistical analysis and inferential analysis. The results showed that the indicators used in each variable indicated that the quality of BPJS Ketenagakerjaan services at the Makassar Branch Office was in the very good. And for the satisfaction of BPJS Ketenagakerjaan participants, the Makassar branch office is in the high. Meanwhile, based on the correlation test, that there is a strong / high correlation between the two variables. Soit can be concluded that there is a significant influence between the service quality of the old age insurance program on the satisfaction of participants in Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar.