Articles
<![CDATA[Citra Merek: Peran Mediasi Pada Keputusan Pembelian Produk Wardah Kosmestik ]]>
<![CDATA[Siyamah, Nur Yatus]]>;
<![CDATA[Lusianti, Dina]]>;
<![CDATA[Karatri, Rhealin Hening]]>
<![CDATA[ Surplus: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2023): Juni-Nopember 2023 ]]>
Publisher : <![CDATA[Yayasan Pendidikan Tanggui Baimbaian ]]>
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DOI: 10.71456/sur.v1i2.575
<![CDATA[Produk Wardah merupakan kosmetik yang terkenal dengan ciri khas pada logo halalnya. Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth dan brand awareness terhadap keputusan pembelian melalui brand image sebagai variabel intervening pada produk Wardah di kota jepara. Jenis penelitian ini menggunakan metode kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen pengguna produk Wardah di jepara dengan jumlah sampel 132 responden. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling. Analisis data yang digunakan menggunakan Structural Equation Modelling (SEM) Amos versi 24. Hasil Penelitian ini menunjukkan bahwa 1) word of mouth berpengaruh positif dan tidak signifikan terhadap brand image; 2) brand awareness berpengaruh positif dan signifikan terhadap brand image; 3) word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image sebagai variabel intervening; 4) brand awareness berpengaruh positif dan tidak signifikan terhadap keputusan pembelian melalui brand image sebagai variabel intervening; 5) brand image berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Wardah di kota jepara.]]>
<![CDATA[DETERMINAN LITERASI KEUANGAN, PENGALAMAN KEUANGAN TERHADAP PERILAKU KEUANGAN KELUARGA DI KABUPATEN KUDUS ]]>
<![CDATA[Karatri, Rhealin Hening]]>;
<![CDATA[Handayani, Retno Tri]]>;
<![CDATA[Prasetyaningrum, Indah Dwi]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v8i3.4863
<![CDATA[Kebutuhan dan keinginan manusia terus meningkat sehingga perlu adanya pengelolaan dari sisi keuangan. Pengelolaan keuangan ini dapat dimulai dari lingkup masyarakat terkecil yaitu keluarga sehingga dapat membentuk perilaku keuangan keluarga. Perilaku keuangan keluarga dapat dimulai dengan mengetahui determinan literasi keuangan, pengalaman keuangan terhadap perilaku keuangan keluarga dan memasukkan pendapatan keluarga sebagai variabel penghubung. Penelitian ini merupakan penelitian kuantitatif. Metode yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dan path analysis dengan SPSS. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data diperoleh dengan menggunakan kuesioner yang disebarkan kepada 100 ibu-ibu di Kabupaten Kudus. Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung literasi keuangan dan pengalaman keuangan terhadap perilaku keuangan keluarga, pengaruh tidak langsung literasi keuangan dan pengalaman keuangan terhadap perilaku keuangan keluarga dengan pendapatan keluarga sebagai interveningnya.]]>
<![CDATA[Peningkatan Literasi Perbankan Syariah pada Masyarakat Kelurahan Sambiroto ]]>
<![CDATA[Karatri, Rhealin Hening]]>;
<![CDATA[Apriyani Naimi, Dhaifina Idznitia]]>
<![CDATA[ Muria Jurnal Layanan Masyarakat Vol 5, No 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/mjlm.v5i2.8358
<![CDATA[The development of the times has made the financial industry faster in innovating. Financial institutions are currently not only engaged in conventional financial institutions but there are Islamic financial institutions. One of the Islamic financial institutions that has developed to date is Islamic banking. The services of Islamic financial institutions are sometimes not understood by the public. The public's understanding of various Islamic banking literature needs to be clarified by providing an easy to understand example for people starting from the lower middle class or even the upper class. The purpose of this service is to provide Islamic banking literacy to the people in Sambiroto Village for Islamic banking products in various Sharia Banks in Indonesia. As a result of this service, it is hoped that the people of Sambiroto Village can better understand and understand the literature of Islamic banking and even want to transact in Islamic banking.]]>
<![CDATA[Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang ]]>
<![CDATA[Naimi, Dhaifina Idznitia Apriyani]]>;
<![CDATA[Karatri, Rhealin Hening]]>;
<![CDATA[Lusianti, Dina]]>
<![CDATA[ Muria Jurnal Layanan Masyarakat Vol 5, No 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/mjlm.v5i2.8351
<![CDATA[The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.]]>
<![CDATA[Leadership Style and Financial Literacy Strategies for Improving Business Performance and Sustainability in Food MSMEs ]]>
<![CDATA[Lusianti, Dina]]>;
<![CDATA[Karatri, Rhealin Hening]]>;
<![CDATA[Fauziah, Farah Anissa]]>
<![CDATA[ Jurnal Analisis Bisnis Ekonomi Vol 22 No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Magelang ]]>
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DOI: 10.31603/bisnisekonomi.v22i1.12236
<![CDATA[Total food and beverage MSMEs in Kudus is currently experiencing a decline. Therefore, this study analysed the role of leadership style and financial literacy in enhancing business performance and promoting sustainable development in the food MSMEs in Kudus, Central Java. A purposive sampling was used to choose 150 respondents, and data were analysed using the SEM-PLS method. The results showed leadership style and financial literacy impact positively and ly on business sustainability. Furthermore, leadership style and financial literacy positively and ly affected performance. Improved performance had a positive impact on sustainability, and served as a mediating factor in this study. To support sustainable practices, MSMEs leaders should integrate sustainability goals into their strategic planning, as both leadership style and financial literacy are essential in this effort. This could include applying eco-friendly practices, lowering waste, or investing in sustainable materials, all of which could improve brand image and attract conscious consumers.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA BANK BKK CABANG DAWE ]]>
<![CDATA[Nisa, Fika Durrotun]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Karatri, Rhealin Hening]]>
<![CDATA[ Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/jsmb.v4i1.12248
<![CDATA[The main purpose of this study is to understand and examine the effect of service quality and marketing on customer loyalty at Bank BKK Dawe Branch by considering customer satisfaction as an intervening varable. The method used is through the spread of quesinaries distributed to 100 customers of Bank BKK Dawe Branch. The data obtained were analyzed with SEM using the AMOS 24 analysis tool. The findings of this study confirm the following: (1) Quality of service has a significant and positive effect on customer satisfaction, (2) relationship marketing also has a positive and positive effect on customer satisfaction, (3) quality of service contributes positively and significantly to customer loyalty, (4) relationshipsship marketing also had a positive and significant effect on customer loyalty, and (5) customer satisfaction had a positive and significant effect on customer loyalty]]>
<![CDATA[Peningkatan kompetensi musyawarah guru mata pelajaran (mgmp) ekonomi SMA se-Kabupaten Kudus melalui try out ujian Certified Accurate Professional (CAP) ]]>
<![CDATA[Naila Rizki Salisa]]>;
<![CDATA[Zuliyati Zuliyati]]>;
<![CDATA[Rhealin Hening Karatri]]>
<![CDATA[ SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 2 (2026): April ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jpmb.v10i2.38114
<![CDATA[Abstrak Kemampuan yang dimiliki oleh seorang pengajar dalam mendidik siswa harus dapat mengikuti perkembangan di dunia kerja. Hardskill dapat ditingkatkan melalui pengoperasian software keuangan dengan menggunakan bantuan Accurate Online. Accurate Online adalah sistem akuntansi yang dirancang sebagai software akuntansi yang mudah digunakan untuk mengelola pencatatan transaksi keuangan secara cepat, tepat dan akurat, yang menyediakan fitur perpajakan dan telah disesuaikan dengan aturan perpajakan di Indonesia, dengan harga lisensi yang relatif murah dibandingkan dengan software akuntansi lainnya yang setara kelasnya. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi Musyawarah Guru mata Pelajaran (MGMP) Ekonomi SMA se Kabupaten Kudus melalui try out ujian Certified Accurate Professional (CAP). Kegiatan ini dapat membekali guru Ekonomi SMA se Kabupaten Kudus dalam menambah kompetensi sehingga dapat digunakan untuk bekal mengajar siswa di sekolah terutama dalam mengoperasikan software Accurate. Kata kunci: accurate online; MGMP ekonomi; try out CAP Abstract The ability of a teacher to educate students must be able to keep up with developments in the world of work. Hard skills can be improved through the operation of financial software using the help of Accurate Online. Accurate Online is an accounting system designed as an easy-to-use accounting software to manage the recording of financial transactions quickly, accurately and accurately, which provides tax features and has been adapted to tax rules in Indonesia, with a relatively low license price compared to other accounting software in its class. This service activity aims to improve the competence of the Economics Teacher Conference (MGMP) of High Schools in Kudus Regency through the Certified Accurate Professional (CAP) exam try-out. This activity can equip high school economics teachers throughout Kudus Regency in increasing competence so that it can be used to provide teaching students at school, especially in operating Accurate software. Keywords: accurate online; MGMP economy; try out CAP]]>
<![CDATA[Understanding experiential value delivery: The important role of salespeople’s orientation ]]>
<![CDATA[Gilang Puspita Rini]]>;
<![CDATA[Rhealin Hening Karatri]]>;
<![CDATA[Annsiya Lutfi Septanti]]>;
<![CDATA[Evana Andriani]]>;
<![CDATA[Norhazlin Binti Mohamed Ali]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v16i1.15687
<![CDATA[Customer orientation is widely regarded as a key driver of firm performance. This study examines how customer orientation, selling creativity, and proactive service behavior affect sales performance by delivering experiential value. This was examined by embedding customer experience within the experiential value that salespeople deliver in the cosmetics industry in developing countries. While traditional frameworks focus on passive customer experience management or static service quality, experiential value delivered introduces a novel behavioral construct. It captures the salesperson's active role in co-creating and operationalizing value in real-time interactions, shifting the focus from organizational systems to dyadic frontline behaviors. Data were collected from 210 salespeople in the Indonesian cosmetics industry and analyzed using a structural equation model in AMOS 25. The results showed that cosmetics companies that adopted a customer-oriented approach and delivered experiential value enhanced sales performance. Experiential value delivery also mediated the relationship between customer orientation and sales performance. Grounded in the service-dominant logic framework, experiential value delivered serves as a crucial behavioral catalyst for value co-creation. This study contributes to the service-dominant logic literature by providing a concrete behavioral mechanism that links a firm's strategic customer orientation to frontline sales performance.]]>
<![CDATA[Pelatihan Peningkatan Literasi Digital Marketing pada UMKM Persewaan Tenda Kecamatan Tembalang ]]>
<![CDATA[Dhaifina Idznitia Apriyani Naimi]]>;
<![CDATA[Rhealin Hening Karatri]]>;
<![CDATA[Dina Lusianti]]>
<![CDATA[ Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/mjlm.v5i2.8351
<![CDATA[The Covid-19 pandemic going on for an entire year in 2020 has impacted many aspects of life in Indonesia. This situation forces us as social creatures to find new ways to socialize, work, and perform various daily activities safely. The impact of social distancing concept makes industry players or SMEs in 2021 must be able to respond to what the community needs directly by changing the business model, including SMEs renting party equipment and tents. Marketing that has been done offline needs to be changed by using digital marketing media, which is currently very influential in the business world. Through Instagram, SME players can take advantage of various marketing features that can attract many prospective strategic consumers more efficiently and effectively to be implemented during this pandemic. The selection of Tembalang District as a target group in community service because Tembalang District is the 2nd district with the most significant number of SMEs in Semarang City.]]>
<![CDATA[Peningkatan Literasi Perbankan Syariah pada Masyarakat Kelurahan Sambiroto ]]>
<![CDATA[Rhealin Hening Karatri]]>;
<![CDATA[Dhaifina Idznitia Apriyani Naimi]]>
<![CDATA[ Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/mjlm.v5i2.8358
<![CDATA[The development of the times has made the financial industry faster in innovating. Financial institutions are currently not only engaged in conventional financial institutions but there are Islamic financial institutions. One of the Islamic financial institutions that has developed to date is Islamic banking. The services of Islamic financial institutions are sometimes not understood by the public. The public's understanding of various Islamic banking literature needs to be clarified by providing an easy to understand example for people starting from the lower middle class or even the upper class. The purpose of this service is to provide Islamic banking literacy to the people in Sambiroto Village for Islamic banking products in various Sharia Banks in Indonesia. As a result of this service, it is hoped that the people of Sambiroto Village can better understand and understand the literature of Islamic banking and even want to transact in Islamic banking.]]>
